Media Hotline — Brands, Media, and the Business of Editorial Danica Lo

Welcome back to Media Hotline! This episode is all about opportunities brands and businesses have to engage with editorial — especially legacy publishers — beyond the scope of earned media.

Topics discussed in this episode include:


Why earned media is so hard to place in 2023
3 examples of successful editorial + brand partnerships
Editorial accolades and awards
E-commerce and affiliate partnerships
Custom content sponsorships and opportunities
Social media sponsorships
Product placements
Editorial newsletters
Custom hubs and brand alignment
Sweepstakes

If you have a specific question or case study you'd like to submit for consideration for a future episode of Media Hotline, please visit danicalo.com/podcast and send a message using the contact form on that page.

Thank you so much for listening! Please like and subscribe on your preferred podcast platform.




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Send in a voice message: https://podcasters.spotify.com/pod/show/mediahotline/message

Welcome back to Media Hotline, a podcast about brands, media, and the business of editorial! This episode is all about why brands need great publicists — plus some tips on how to find a good PR agency, as well as a couple of red flags to look out for.



You can also watch this episode on YouTube.



Thank you for listening! Please like and subscribe! If you have questions or case studies you'd like to submit for consideration for a future episode of Media Hotline, please visit danicalo.com/podcast and use the contact form on that page.


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Send in a voice message: https://podcasters.spotify.com/pod/show/mediahotline/message

Welcome back to Media Hotline! This is my first Media Hotline video podcast episode (watch it on YouTube!) — and it's all about how to build a high-traffic editorial and content website (and it's also useful for brands and businesses interested in launching and building content marketing practices).

Media Hotline is a podcast about brands, media, and the business of editorial.

To submit questions, case studies, or guest ideas, please visit danicalo.com and click on Media Hotline for a contact form.

Thank you for listening to Media Hotline!


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Send in a voice message: https://podcasters.spotify.com/pod/show/mediahotline/message

Welcome back to Media Hotline, a free advice podcast for brands, publicists, marketers, and media professionals. This episode is about brand storytelling, why it's still so important in 2023, and how to start a strategic content practice in-house to reach consumers and audiences directly.

To submit a question or case study for consideration for a future episode of Media Hotline, please visit danicalo.com and click on Media Hotline for a contact form.


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Send in a voice message: https://podcasters.spotify.com/pod/show/mediahotline/message

Welcome back to Media Hotline, a free advice podcast for brands, publicists, marketers, and media professionals!

In this episode I answer two questions submitted by publicists in the fashion and lifestyle space. If you would like to submit a question for podcast consideration, you can DM me on Instagram at https://www.instagram.com/danicalo/

This week's episode:
1. How do editors decide what to cover?
2. What makes for a successful PR pitch?

PLUS: 5 key learnings about solo podcasting (so far)

To submit questions for future episode consideration, please dm me on Instagram at @danicalo; you can also find me on YouTube.

Thank you for listening! Please like and subscribe for future episodes.




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Send in a voice message: https://podcasters.spotify.com/pod/show/mediahotline/message

Welcome to the first ever episode of Media Hotline, a podcast about brands, legacy media, and the business of editorial.

In this episode, I answer two questions submitted by publicists in the lifestyle and fashion industries:


Why don't journalists answer emails?
Does affiliate and paid media investment level dictate earned media decision making?

To submit questions for future episode consideration, please dm me on Instagram at @danicalo; you can also find me on YouTube.

Thank you for listening!

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BIO: Danica Lo is a digital director and media consultant. Before launching a consultancy in 2021, Danica was the Chief Content Officer of Tatler Asia, where she led editorial operations across eight markets in the APAC region; she was previously the Digital Director of Food & Wine, the Digital Director of WWD, the Executive Editor of Epicurious, and Editor at Large at Glamour. She earned a BA in Linguistics at Dartmouth College, a Master's in Women's Studies at the University of Oxford, and a Master's in Fashion at Central Saint Martins. She is a former Wilhelmina plus size model and HarperCollins author.




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Send in a voice message: https://podcasters.spotify.com/pod/show/mediahotline/message