54 episodes

Welcome to the podcast that offers deeper insights on the Media, Marketing and Advertising industry. Listen to interviews with leading CMOs, creatives, ad sales, ad tech and major media executives, all offering thought leadership and interesting takeaways. Read companion stories on https://www.mediavillage.com/

MediaVillage's Insider InSites podcast on Media, Marketing and Advertising E.B. Moss - MediaVillage Head of Content Strategy and Marketing

    • Marketing
    • 5.0, 8 Ratings

Welcome to the podcast that offers deeper insights on the Media, Marketing and Advertising industry. Listen to interviews with leading CMOs, creatives, ad sales, ad tech and major media executives, all offering thought leadership and interesting takeaways. Read companion stories on https://www.mediavillage.com/

    A+Es Heftman on Precision and Performance

    A+Es Heftman on Precision and Performance

    Television performance isn't just about programming any more. Today, advertising has to perform as well. How? A+E Networks SVP Ethan Heftman tells host E.B. Moss that with their "Precision and Performance" approach his team can drive business outcomes in real action areas like foot traffic or web visits. Hear why they're so confident getting results is guaranteed.

    • 27 min
    The Spontaneous Thanksgiving Episode - Looking Back

    The Spontaneous Thanksgiving Episode - Looking Back

    On Thanksgiving, what better time to say MediaVillage and I personally, E.B. Moss, are really thankful for everyone who listens and reads our content. In this spontaneous episode before dinner starts, I look back on a year of media and marketing insights from industry leaders - from Sir Martin to Bozoma Saint John, to NFL marketer, Julie Haddon. While we take a hiatus for a few weeks I'll be working on my PERSONAL podcast, It's Quite a Living. So stay tuned!. And THANK YOU.

    • 11 min
    Marketing the NFL: Julie Haddon and Jen Kavanagh on Scoring with Fans

    Marketing the NFL: Julie Haddon and Jen Kavanagh on Scoring with Fans

    The #marketing SVPs of the NFL & Philadelphia Eagles tell E.B. Moss of MediaVillage how they grow their #brands...and more fans. Julie Haddon, NFL’s senior vice president of Global Brand & Consumer Marketing & Jen Kavanagh, SVP of marketing/media for the Eagles, explain their up and out routes to #football, and how they market pro players to pro-diversity initiatives, using everything from podcasts to TikTok, films to mobile apps.

    • 42 min
    ICYMI: RPA's Joe Baratelli on Creative and Agency Staying Power

    ICYMI: RPA's Joe Baratelli on Creative and Agency Staying Power

    Joe Baratelli is EVP/Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago. They've been the AOR for Honda for almost that entire time and helped make the "We Are Farmers" jingle a bit of an earworm. He discusses those plus more examples of their award-winning ads and heart-wrenching PSAs, and the insights he's gained over the years. This one - from the MediaVillage 2017 archives - holds up as well as Joe's good creative does!

    • 40 min
    Joseph Jaffe Advice for Companies Built to Suck: Avoiding the Corporate Demise

    Joseph Jaffe Advice for Companies Built to Suck: Avoiding the Corporate Demise

    Joseph Jaffe tells E.B. Moss of MediaVillage the four reasons for a potential corporate apocalypse: company size and age, being a public corporation, and company culture. Author of 5 books - including the newest release, “Built To Suck” about the demise of the corporation - Jaffe is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new & social media. It's a free-flowing conversation on his thoughts about the biggest changes in marketing.

    • 40 min
    PodcastOne's Peter Morris on Superstar Podcasters and Super Fans

    PodcastOne's Peter Morris on Superstar Podcasters and Super Fans

    Peter Morris is clearly a fan of the network he runs. As CEO of PodcastOne, which claims over 300 podcasts, many hosted by popular influencers and celebrities, from Adam Carolla to Shaq to pol Barbara Boxer, Morris delves into meat and potatoes of the podcast business around the Super Listener study just completed with Edison Research. This personable leader shares personal stories, and business insights with MediaVillage's E.B. Moss.

    • 24 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

ScottZak ,

Essential podcast for the podcast business!

Met E.B. in hallway during fire alarm at Podcast Movement conference in Orlando last week. Just listened to my first episode. She’s amazingly intelligent and insightful. A must for anyone who wants to stay on top of where the podcast industry is going.

Katie Joy B. ,

Marketing Magic!

E.B. and her incredible guests talk all things advertising, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show E.B. - keep up the great work!

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