79 episodes

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Mediaworks Digital Masterclass Mediaworks

    • Business

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

    MW079 | Five ways PR can Supercharge your B2B Marketing Strategies

    MW079 | Five ways PR can Supercharge your B2B Marketing Strategies

    Its becoming increasingly critical for long term business success to establish a strong B2B brand in your prospective customers' or clients' minds. For most B2B marketers, however, establishing rationale for investing in brand building can be outweighed by the short term focus on demand generation and new business wins.

    Our panel of PR and brand experts discuss five crucial strategies to maximise brand in the B2B space. They discuss the most effective approaches that you should take to supercharge your brand and cement your long-term reputation in your marketplace.

    • 41 min
    MW078 | Planning Website Re-launch Success: 5 Steps to Avoiding a Catastrophic Loss of Rankings

    MW078 | Planning Website Re-launch Success: 5 Steps to Avoiding a Catastrophic Loss of Rankings

    Too often, the mismanagement of a website’s migration results in a huge loss of rankings and traffic. This can have an irreversible impact on your business’ revenues. A straightforward and well-planned website migration plan is key to protecting your hard-earned domain authority and avoiding this potential damage to your rankings.

    Our panellists outline the five essential steps and processes to plan a safe and successful relaunch of your new site. We cover how to create and protect your platform in order to grow your search visibility, rankings, traffic, and future customer base.

    • 37 min
    MW077 | Paid Advertising Management vs The Machine

    MW077 | Paid Advertising Management vs The Machine

    'Get more value with less effort', ‘Unlock more growth and greater efficiency', and 'Increase your conversions' are common promises made by search vendors to market their machine learning and automation advertising platforms. Whilst the power of carefully managed machine learning drives clear performance growth, the real key is knowing what to automate, when to automate it, and most importantly, when not to engage the machine.

    Our paid search experts provide insight and best practice guidance on the role of automation and how you can use machine learning effectively to supercharge your paid advertising platforms and maximise your spend.

    • 43 min
    MW076 | Thumb-Stopping Creative to Ignite Your Social Engagement

    MW076 | Thumb-Stopping Creative to Ignite Your Social Engagement

    Social Media remains a vastly underused marketing tool. It is the perfect platform to build and nurture loyal communities around your brand, or equally as powerful when used to engage new audiences and fuel customer acquisition through paid advertising campaigns.

    What is critical for either however, is the quality, impact and relevance of your content.

    Our brand and social experts examine the different ways you can ignite your social media creative to grab the limited attention of your audience, make it more thumb-stopping and ultimately drive engagement and value to your brand.

    • 38 min
    MW075 | Minimise Loss and Maximise Your Conversions with 5 CRO Testing Hacks

    MW075 | Minimise Loss and Maximise Your Conversions with 5 CRO Testing Hacks

    Understanding your customers and adapting your website to their changing wants and needs through a 'test and refine' approach is key to maximising return on marketing spend. By continuously improving and optimising each website opportunity, you will maximise the impact of almost every other marketing activity you undertake.

    Our panel of CRO experts discuss 5 crucial hacks to capitalise on website testing and optimisation. They discuss the critical measures that any business whether B2C or B2B should take to supercharge their conversion rate from website visitors. From ecommerce sales, lead capture completion or successful inbound enquiries.

    • 45 min
    MW074 | Reimagine Your Customer Experience: Fuel Customer Acquisition and Grow Your Recurring Revenues.

    MW074 | Reimagine Your Customer Experience: Fuel Customer Acquisition and Grow Your Recurring Revenues.

    Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those expectations. As more and more people move to product and service delivery online, those organisations that can evolve and reimagine their customer experiences in a digital world will set themselves apart from their competition.

    In this Mediaworks Digital Masterclass, our panel of experts will explain why now is the time to shift your focus across the board to your customers.
     

    They’ll explain why customer experience should no longer be the sole responsibility of your support teams, and they’ll share their top hacks in improving customer experiences, helping you to build a better relationship with them and drive the growth of your bottom line.

    • 42 min

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