Mediaworks Digital Masterclass

Mediaworks
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Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

  1. FEB 5

    MW200: Personalisation Unlocked - A Roadmap to Audience Engagement

    In partnership with Umbraco, join us for a 30-minute masterclass where we’ll explore how brands can create personalised, dynamic experiences that engage and convert. In this session, we’ll break down the importance of personalisation, how to identify opportunities for its application, and how to use Umbraco’s powerful tools to enhance user experiences across touchpoints. Discover actionable strategies for understanding your audience, setting measurable goals, and using automation to deliver content that resonates. Whether you're new to personalisation or looking to optimise your approach, this session will help you transform how you engage with your customers. All attendees can request a free Personalisation Opportunity Audit, where we’ll review your current digital strategy and offer actionable recommendations for improving personalisation efforts.

    24 min

  2. JAN 29

    MW199: Turning Dashboards into Decisions: How to Leverage Data to Build Your 2026 Strategy

    Join us for a 30-minute masterclass exploring how brands can move from raw data to meaningful narrative, and use insight-led storytelling to shape strategy, influence decision-making, and drive measurable outcomes. This session will focus on transforming complex datasets into clear, compelling stories that align marketing activity with broader business objectives. What You’ll Learn & Why It Matters: Understand the role of data in modern brand storytelling and how insight-led narratives support strategic direction.Learn how to analyse and interpret key data points, including customer behaviour, trends, demographics, and engagement metrics.Translate complex datasets into clear, actionable messages that resonate with both technical and non-technical stakeholders.Structure insights into a cohesive narrative that supports decision-making, drives engagement, and influences action.Build data-driven consumer personas and customer journey maps to inform personalised marketing strategies.Align data insights with brand strategy, messaging, content planning, and tactical execution.Turn insights into action by setting clear KPIs and measuring the effectiveness of data-driven initiatives.All attendees can request a FREE GA4 Audience Audit, pulling key user insights from your analytics to create a tailored audience profile with strategic recommendations, demonstrating how data-driven storytelling can optimise future marketing efforts.

    31 min

  3. JAN 16

    MW198: The Future of Paid Search

    The Future of Paid Search: What’s Changing in 2026 and How to Stay Ahead Join us for a 30-minute masterclass where we’ll explore how paid search is transforming in 2026, driven by AI, shifts in user intent, and the growing need for context-rich, theme-based strategies. This session will highlight the key trends impacting paid search, from conversational AI-driven search experiences to the importance of first-party data, and share how to adapt to stay ahead in a rapidly evolving marketplace. What You’ll Learn & Why It Matters: Embrace the transition from traditional keywords to intent, context, and search themes in your paid search strategy.Understand the growing role of AI as the backbone of paid search, powering smarter, more efficient campaigns and enhanced user experiences.Capture demand rather than just driving discovery – learn how to refine your approach to meet consumers where they are in their journey.Integrate ads seamlessly into AI-driven and conversational search experiences to better align with evolving consumer behaviours.Leverage first-party data and brand strength to gain a performance advantage in an increasingly competitive paid search landscape.All attendees can request a FREE Paid Search Consultation to uncover opportunities for optimisation, creative innovation, and growth in 2026.

    31 min

  4. JAN 15

    MW197: Driving Digital Performance in UK Utilities Companies

    Driving Digital Performance in UK Utilities Companies: Insights, Benchmarks and Best Practice for 2026 Join us for a 30-minute masterclass exploring the key drivers of digital performance across UK utilities companies. Using our proprietary MMeX framework, we will assess who is setting the benchmark for digital experience and where there is opportunity for improvement across the sector. What You’ll Learn & Why It Matters: How utilities companies are performing today across key MMeX data points and where clear performance gaps exist.Which digital experience improvements have the greatest impact on customer satisfaction, engagement, and behaviour.Practical, actionable recommendations you can apply to your own digital estate.Why platform choice, experience design, and governance are critical to long-term digital performance and customer trust. We’ll be joined by Aaron Green from Umbraco, who will share insight into how the Umbraco platform supports scalable, secure, and high-quality digital experiences for regulated organisations, and what utilities companies should consider when planning future website and platform investment.

    29 min

  5. 12/05/2025

    MW196: The Future of Paid Social

    The Future of Paid Social: What’s Changing in 2026 and How to Stay Ahead. Join us for a 30-minute masterclass exploring how paid social is evolving in 2026, driven by social search, AI-powered automation, and the growing influence of authentic creator content. This session will uncover what these changes mean for brands, how consumer trust is shifting, and the strategies you need to stay competitive in an increasingly dynamic landscape. What You’ll Learn & Why It Matters: Adapt to the rise of social search and its impact on product discovery and keyword strategies as platforms become search engines.Leverage UGC and EGC to build trust and authenticity, discover why brands are embracing employee-generated content.Harness AI automation and creative tools for smarter optimization, scalable content production, and campaign efficiency.Navigate consumer perception of AI content - will authenticity win over automation?Develop future-proof paid social strategies that balance AI innovation with human creativity to lead the next wave of growth.All attendees can request a FREE Paid Social Consultation to uncover opportunities for optimization, creative innovation, and growth in 2026.

    31 min

  6. 11/26/2025

    MW195: How Technology & Communication Shape Tenant Satisfaction

    At Mediaworks, we believe digital has the power to redefine how the housing sector connects with tenants, transforming outdated systems into transparent, inclusive, and human-centred experiences that strengthen trust and community. Join us for the Mediaworks Housing Webinar, where we’ll share insights from our latest white paper Building Trust Through Digital Transformation and explore how M-MeX performance directly influences satisfaction, compliance, and overall tenant experience.

    37 min

  7. 11/20/2025

    MW194: The Future of SEO & Digital PR

    Join Abbie Gubbins, Senior SEO Specialist, and Rachel Gray, Digital PR Consultant, for a 30-minute masterclass exploring how search is changing in 2026 - becoming more fragmented, AI-driven, and increasingly influenced by authority signals over traditional rankings. Hosted by David Norris, Chief Operating Officer, This session will reveal how marketers can measure success in this evolving landscape, bridge the gap between traditional PR and SEO-led Digital PR, and adopt integrated strategies that build long-term brand visibility and trust. You’ll learn how to: Understand shifting search patterns and what fragmentation means for visibility.Leverage authority signals to outperform pre-existing rankings.Measure success in a landscape where traditional metrics are losing relevance.Unite PR thinking with SEO-led Digital PR to build a single, powerful approach.Use Digital PR to drive long-term brand growth and trust.Expect actionable insights, proven frameworks, and real-world examples that help you stay ahead of the curve. All attendees can request a FREE SEO & Digital PR Audit to uncover opportunities for visibility, authority, and brand impact in 2026.

    31 min

  8. 11/07/2025

    MW193: How Agentic AI & Embedded Payments Can Drive Growth

    Join Kevin Telford (Mediaworks) and Ed Harries (Worldpay) for a 30-minute Masterclass revealing how agentic AI, smart data, and embedded payments can elevate customer experience to drive exponential growth for your organisation. In a fast-moving, AI-first world, your payment infrastructure can be the difference between growth and decline. This session will show you how to modernise your payments and data strategy to:Improve CX and provide market leading experiencesIncrease acceptance rates and strengthen fraud protectionUnlock smarter insights by connecting payment data to analytics and marketing platformsDrive operational efficiency by adopting the latest innovations in payments

    32 min
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Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

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