171 episodes

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Mediaworks Digital Masterclass Mediaworks

    • Business

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

    MW169 | The PPC Playbook: Mastering Trends and Overcoming Obstacles

    MW169 | The PPC Playbook: Mastering Trends and Overcoming Obstacles

    In this episode of the Mediaworks Digital Masterclass, our experts dive into the ever-evolving world of PPC advertising. Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency. 

     

    Learn about the emerging technologies that will shape the future of PPC, and gain strategies to stay ahead of shifts in consumer search habits. 

     

    Our experts also share practical tips to boost your PPC campaign ROI, integrate PPC seamlessly with other digital marketing efforts, and prepare your business for the privacy-first advertising landscape. 

     

    Tune in to arm yourself with the latest insights and strategies, ensuring you stay competitive and maximise your advertising impact in the dynamic world of PPC.

    • 41 min
    MW168 | Clicks & Codes: Navigating Web Development and UX

    MW168 | Clicks & Codes: Navigating Web Development and UX

    Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance.

    In this episode, we discover how your business can ensure web development and UX strategies remain agile amidst shifting commercial goals. We will explore frameworks and methodologies for maintaining flexibility and responsiveness in digital projects.

    • 51 min
    MW167 | Engage & Convert: Mastering The Art of Paid Social

    MW167 | Engage & Convert: Mastering The Art of Paid Social

    In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.

    • 56 min
    MW166 | Rank & Rise: How to Elevate Your SEO Strategy

    MW166 | Rank & Rise: How to Elevate Your SEO Strategy

    In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.

     

    We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. 



    Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.

    • 54 min
    MW165 | Find Your Social Media Mix and Build Your Online Presence

    MW165 | Find Your Social Media Mix and Build Your Online Presence

    In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to our upcoming Mediaworks Masterclass, dedicated to the seamless incorporation of organic social media within your digital marketing framework. This workshop aims to showcase the potent impact that these platforms can offer in driving exceptional marketing results, even on a modest budget.



    Featuring expert insights from the organic social media specialists at Mediaworks, this Masterclass will explore inventive and efficient strategies to identify and reach your audiences, leverage user-generated content to build online communities, and boost your marketing efforts. Our objective is to provide you with both the inspiration and the practical advice needed to maximise the impact of these dynamic techniques.



    Attend our session for a valuable opportunity to deepen your knowledge and refine your skills in applying these advanced social media strategies.

    • 53 min
    MW164 | Leveraging The Power of Multimedia Content

    MW164 | Leveraging The Power of Multimedia Content

    Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.

    Join our experts as they share their secrets to success, showcasing how creativity and technology can come together to produce breathtaking results.  

    • 46 min

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