60 episodes

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Mediaworks Digital Masterclas‪s‬ Mediaworks

    • Marketing

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

    MW060 | Five Ways to Grow Your Brand Authority Online: How PR is Driving Digital Dominance

    MW060 | Five Ways to Grow Your Brand Authority Online: How PR is Driving Digital Dominance

    Online popularity of some of the UKs best known media titles is at an all-time high. Mainstream media's status as a trusted source of news and information during these uncertain times has never been more prevalent. Their influence online, coupled with their enviable domain authority, is a potent weapon for any business trying to generate impactful, brand-building coverage online.

    Our panellists show you how to keep pace with, and act on, fast-moving news trends, as well as how to spot and tackle any threats to your brand reputation online.

    • 39 min
    MW059 | Google Shopping: The Ultimate Product Sales Weapon of 2021

    MW059 | Google Shopping: The Ultimate Product Sales Weapon of 2021

    93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated.

    Our shopping experts explain the importance of product feed optimisation, the launch of free listings on the Shopping tab, unlocking data driven campaign structures and the pros/cons of using smart shopping, with the aim of driving forward opportunities within Google Shopping.

    • 45 min
    MW058 | Protect Your Business and Revenue with Paid Search - Avoid Organic Algorithm Disaster

    MW058 | Protect Your Business and Revenue with Paid Search - Avoid Organic Algorithm Disaster

    93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight?

    Join our team of paid search experts, who will focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue.

    • 40 min
    MW057 | Avoid Search Ranking Armageddon: Google Algorithm Update 2021

    MW057 | Avoid Search Ranking Armageddon: Google Algorithm Update 2021

    The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses hurtling down the rankings and turn many upside down.

    If your business depends on people finding your website, May 2021 is a crucial date for you. For many businesses, appearing on page one of Google's search results, can make all the difference between a profitable business and one heading for the scrapyard.

    Our SEO and UX experts discuss the key factors in Google’s Core Web Vitals and how you can identify, investigate and implement key changes to your website before May’s update.

    • 50 min
    MW056 | Track, Test and Accelerate the Growth of Your Business in 2021

    MW056 | Track, Test and Accelerate the Growth of Your Business in 2021

    Over the past year, the way your customers interact with the world around them has changed. Globally, we’ve witnessed an accelerated shift in digital adoption and increased competition, as businesses shift their focus online. The importance of capitalising on every online opportunity has become more important than ever.

    Join our team of conversion experts who discuss the key trends that will dominate the world of conversion rate optimisation in 2021. They will discuss the tools and skills you need to convert your clicks to customers.

    • 43 min
    MW055 | 2021 The Year of Your Brand

    MW055 | 2021 The Year of Your Brand

    In these uncertain times it's vital that your brand works the hardest it's ever done.

    In this session, our brand experts explain how to provide reassurance and leadership in your category through killer products and laser-focussed propositions. They demonstrate how to drive buyability in every micro-moment through search and your website experience and explain why building emotional connections through brand advertising can earn you valuable market share, this year and beyond.

    Get on top of your brand plan now and plan to own 2021, before it owns you.

    • 41 min

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