118 episodes

Drop-in with Mediaworks & MWi to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Mediaworks & MWi Digital Masterclass Mediaworks

    • Business

Drop-in with Mediaworks & MWi to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

    MW118 | Not All Links Are Born Equal: Why Your Link Profile Matters In The Quest For Page One Nirvana

    MW118 | Not All Links Are Born Equal: Why Your Link Profile Matters In The Quest For Page One Nirvana

    In the competitive world of SEO, practices are forever being refined in the hunt for Google glory. But what exactly should your link profile consist of? Our team of tech and creative specialists are going head to head in the battle for the perfect link.

    In this masterclass, we'll discuss why not all links are the same and whether its more important to put solid tech or creative content at the front of your SEO plans. Join our directors from SEO and Digital PR, as they probably come to blows over what link profile looks best.

    • 37 min
    MW117 | Powering Marketing Performance Through A Privacy-Driven Future

    MW117 | Powering Marketing Performance Through A Privacy-Driven Future

    The seismic shift in the advertising landscape presents a huge challenge for digital marketers when it comes to data privacy; however, this is also an opportunity to innovate and build personalised experiences that offer real value for your customers at each stage of their journey.

    In this digital masterclass, click fraud prevention partners PPC Protect join Mediaworks to help break down the scope of recent privacy changes. They discuss how you can be reactive and how you can evolve your business to keep pace with the new privacy landscape.

    • 41 min
    MW116 | Google Marketing Live 2022: Key Updates Every Marketer Needs to Know

    MW116 | Google Marketing Live 2022: Key Updates Every Marketer Needs to Know

    Each year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations.

    This year Google revealed new ways for advertisers to drive results today and build resilience for tomorrow. Key talking points centred around Ad Formats, Automation, Insights, Privacy & Measurement, Retail and Video.

    We are joined by experts from Mediaworks and Google to review the key takeaways and critical points every marketers needs to know about from one of the biggest industry events of the year.

    • 31 min
    MW115 | Placing SEO at the Heart of your Web Build

    MW115 | Placing SEO at the Heart of your Web Build

    Your website is at the heart of all your businesses marketing. It is always on, always searchable, and is the first point of reference for contact information, sales, support as well as your product and service content. Because of this, it is critical it works effectively.

    To maximise its impact, early consideration of all aspect of search engine optimisation into any new design and project build is the key to capitalising on future cost efficiencies, optimising your online performance against your competition, and enhancing your user experience and customer journey.

    In this digital masterclass, our experts will discuss the key principles of building your website:
    - Analysing customer personas and search patterns
    - Understanding how you rank against competitors and how to outperform them on search
    - Building a website that dominates the front pages of search for your products, services and brand in your marketplace

    • 40 min
    MW114 | Supercharge Your Digital Presence and Dominate This Year's Clearing

    MW114 | Supercharge Your Digital Presence and Dominate This Year's Clearing

    70,000+ students are accepted through UK and Ireland Clearing every year. The need to deliver effective, hyper-targeting, digital strategies in order to recruit prospective students is growing increasingly competitive every year.

    Universities have always relied on reputation and awareness to reach future students. New technologies are revolutionizing effective marketing techniques as future learners media preferences constantly evolve. Those universities that are most adaptable to change will be best placed to grow their recruitment numbers within the upcoming time window. Generating more enquiries, a stronger impression on future learners and ultimately build stronger long-term reputations.

    Our higher education experts discuss how you can be the first in mind in your potential learners’ enquiries, optimising new paid advertising methods, deliver engaging creative content and convert guardians and future learners from information gathering, to actionable Clearing enquiries.

    • 42 min
    MW113 | Delivering Metrics That Matter in the Digital PR Space

    MW113 | Delivering Metrics That Matter in the Digital PR Space

    Over the past two years, the transition to digital has been rapid with traditional marketing techniques taking a back seat. The PR landscape has accelerated with it and so too comes a significant shift in the way PR professionals and digital marketers are asked to clearly demonstrate their effectiveness.

    It’s critical marketers now look beyond vague circulation figures and vanity readership metrics to accurately monitor the outcomes and outputs of PR activity in the digital space.

    In this masterclass, our experts discuss the tangible measurements you should be using to accurately track activity, grow digitally, and hit your business goals.

    • 30 min

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