125 episodes

Drop-in with Mediaworks & MWi to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

Mediaworks & MWi Digital Masterclass Mediaworks

    • Business

Drop-in with Mediaworks & MWi to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

    MW124 | The Google Ads Evolution: How to Drive Creative Intelligence

    MW124 | The Google Ads Evolution: How to Drive Creative Intelligence

    The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's performance marketing.

    This has been clear and apparent through recent examples such as the now complete roll-out of responsive search ads becoming the core ad type through search, and the imminent full auto-upgrade roll-out of Performance Max.

    Join our experts to improve your campaign performance as they discuss the role creative intelligence plays in enabling you to adapt and grow your business, the mandatory auto-generated content in PMax, Ad Rank factors, and creative best practices for ad formats within when Google will use to mix and match your content.

    • 41 min
    MW123 | YouTube - Are You Missing Out on its Search Potential?

    MW123 | YouTube - Are You Missing Out on its Search Potential?

    YouTube is the world's second biggest search engine tool, if you’re not utilising your brand’s channel to rank in search results then you’re missing out.

    Optimising for SEO is a key strategy to rank highly but not just within YouTube itself but also landing your content in Google search too. The right blend of creativity and technology can drive powerful results.

    Join our brand and SEO experts as they discuss how to rank highly in search, leverage analytics and building links, and how to overall optimise YouTube content to deliver tangible business results.

    • 46 min
    Mediaworks & PAGB - Creativity in Regulation: Building Social Media Communities for Healthcare Brands

    Mediaworks & PAGB - Creativity in Regulation: Building Social Media Communities for Healthcare Brands

    The rapid digitisation of the healthcare industry post-covid, has forced many consumers to use online channels for additional information and support.

    Marketers in the healthcare industry can sometimes struggle to build a meaningful social media community due to the regulations within the sector. The creative and regulatory boundaries for consumer healthcare organisations is a fine line which marketers may be wary of when planning and creating social media content.

    Social Media and brand experts from Mediaworks and PAGB guide you through best practice for social media marketing in the consumer healthcare sector. They discuss how to utilise social media creatively to engage with their consumers and build a trusted community.

    • 44 min
    MW122 | Creating Digital Experiences That Are Accessible and Inclusive

    MW122 | Creating Digital Experiences That Are Accessible and Inclusive

    We all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to use and understand products online.

    When creating digital experiences, your job is to solve a users problem, and by not factoring in accessibility & inclusivity you are potentially missing the mark.

    Walking you through some common questions surrounding accessibility, Mediaworks and MWi can provide actionable tips on how to make your products more accessible to a wider audience.

    • 43 min
    MW121 | Conquer and Capitalise Black Friday 2022

    MW121 | Conquer and Capitalise Black Friday 2022

    Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales.

    To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now.

    Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing:

    - When you should launch your Black Friday campaign

    - How to turn discount hungry shoppers into long-term, loyal customers

    - Optimising paid advertising and managing an efficient bidding strategy to maximise opportunity

    - Creating effective ads by testing and learning early and often

    - The impact of the World Cup on peak trading time

    • 44 min
    MW120 | Transform Your YouTube Channel from a Neglected Archive into an Effective Marketing Machine!

    MW120 | Transform Your YouTube Channel from a Neglected Archive into an Effective Marketing Machine!

    Join our brand experts to discuss why now is the right time to re-discover and re-energise your YouTube Channel strategy.

    They will explore the latest trends around YouTube that will amaze you; we'll discuss why you should think of YouTube as a social channel, a search channel, a paid channel, and a brand engagement channel; and you will wonder why you didn’t do this sooner.

    They'll share tips and tricks on how to make eye-catching, Google-friendly content that will turn heads and get people to smash those all-important like and subscribe buttons.

    Don't miss out on the next big thing!

    • 42 min

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