149 episodes

The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the medical device and MedTech industries. Hosted weekly by Zed Williamson and Clark Wiederhold.

Medical Sales Accelerator Zed Williamson and Clark Wiederhold

    • Business
    • 4.9 • 83 Ratings

The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the medical device and MedTech industries. Hosted weekly by Zed Williamson and Clark Wiederhold.

    Building Digital Trust in MedTech: The MTV Approach

    Building Digital Trust in MedTech: The MTV Approach

    In the dynamic world of MedTech, where innovation is the lifeblood of progress, Jay Pendleton, founder of MedTech Voice, offers a compelling perspective on the power of storytelling in building trust and driving success.
    In this week’s episode, sponsored by Alpha Sophia, Jay underscores the importance of authenticity and digital trust in a landscape inundated with content and information overload. We also learn about his journey from the corporate MedTech world to the realm of entrepreneurship, highlighting the pivotal role of storytelling in shaping brand identity and fostering connections.
    In the episode, we also discuss:
    Bridging the gap between business and medicine through authentic narratives Empowering MedTech professionals to navigate the complexities of the industry with clarity and purpose Helping physicians humanize their brand Assisting MedTech companies in crafting compelling stories A roadmap for driving tangible outcomes in an ever-evolving MedTech ecosystem Resources from this episode: 
    Get the free MedTech Talk Tracks for Action Alpha Sophia MedTech Voice Episode 25 with Jay Pendleton Social Media: 
    Connect with Jay on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn  

    • 38 min
    From Idea to Asset: How Patents Propel Medical Device Startups

    From Idea to Asset: How Patents Propel Medical Device Startups

    The long and tedious patent process has become an outdated source of delay for innovators across the globe. With today’s technology, you can protect your innovations faster than ever. So when should you pursue a patent? And how can startups thrive in this rapidly evolving space?
    In this week’s episode, sponsored by Alpha Sophia, Bao Tran, founder of PowerPatent Inc., joins us to explore the crucial role patents play in the medical device startup landscape. Dispelling common misconceptions, Bao emphasizes patents as assets rather than expenses, enabling startups to attract investors and safeguard their market presence. We also discuss how startups can efficiently navigate the patent process to ensure timely protection and competitive advantage by leveraging technology and strategic filing approaches.
    What we discuss in the episode:
    The pivotal role of patents in driving innovation and success The significance of patenting seemingly straightforward innovations The indispensable value of strategic patent management Actionable insights for MedTech entrepreneurs and innovators Understanding the nuances of patent strategy in a rapidly evolving industry Resources from this episode: 
    Get the free MedTech Talk Tracks for Action Alpha Sophia PatentPC Social Media: 
    Connect with Bao on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

    • 23 min
    Unconventional Wealth Building Strategies for MedTech Sales Reps: A Conversation with Lane Kawaoka

    Unconventional Wealth Building Strategies for MedTech Sales Reps: A Conversation with Lane Kawaoka

    We all strive for financial freedom, but are we approaching it the right way? What if the traditional path is no longer the most effective path? Lane Kawaoka, author of “The Wealth Elevator” asked himself these same questions before challenging the status quo.
    In this week’s episode, sponsored by Alpha Sophia, Kawaoka joins us to share his journey from the traditional path of a civil engineer to a savvy real estate investor and financial strategist. He challenges common beliefs about investments and taxes, offering eye-opening insights that defy conventional wisdom. Lane also discusses his approach, which involves leveraging alternative investments like rental real estate and syndications to create passive income streams that significantly reduce tax liabilities.
    What we discuss in the episode:
    The importance of education when navigating unconventional paths to financial freedom The benefits of a reliable community to help guide you through unfamiliar processes Practical strategies for exploring new avenues of wealth accumulation Actionable steps towards financial freedom through alternative investments Resources from this episode: 
    Get the free MedTech Talk Tracks for Action Alpha Sophia The Wealth Elevator Get the Book Social Media: 
    Connect with Lane on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

    • 30 min
    Earning Trust and Rapport: The Power of Persuasion with Mark Wigginton

    Earning Trust and Rapport: The Power of Persuasion with Mark Wigginton

    All paths lead to growth… if you can stop running from yourself. But what does it really take to stop searching and start living? Mark Wigginton, certified professional coach, sales strategy advisor, and founder of Focusing on Results unlocked his full potential when he decided to change his focus.
    In this week’s episode, sponsored by Alpha Sophia, Mark shares his story of transformation, from navigating career shifts to finding clarity and purpose by embracing his core values. He also touches on insights from his diverse career path, emphasizing the recurring importance of customer focus, rapport-building, and persuasive communication.
    Tune in for more on:
    Actionable steps towards clarity and growth in your career and personal life How aligning with your core values can lead to success and fulfillment The significance of understanding and embodying customer-centric principles The power of effective communication and engagement in sales interactions The transformative potential of self-awareness and purpose-driven action Resources from this episode: 
    Get the free MedTech Talk Tracks for Action Alpha Sophia Focusing on Results VIA UPenn Enlightened Leadership Selling to Vito Selling Above and Below the Line Social Media: 
    Connect with Mark on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

    • 28 min
    An Army Veteran’s Powerful Leadership Advice

    An Army Veteran’s Powerful Leadership Advice

    Driven leaders strive for excellence and require the same from their teams, but is demand for results void of open communication the most effective way forward? Or is there an approach that promotes organizational success alongside personal growth?
    In this episode, sponsored by Alpha Sophia, Jevon Wooden, an ICF-certified coach, business consultant, speaker, author, and army veteran, joins us to discuss the transformative power of empathy in leadership. Drawing parallels between military leadership and corporate environments, he emphasizes the need for leaders to listen, support, and create psychologically safe spaces for their teams to thrive.
    What we discuss in the episode:
    The importance of empathy and collaboration in driving teams toward success The impact of empathetic leadership on morale, productivity, and overall team performance Actionable strategies for leaders to enhance empathetic skills Real-life examples emphasizing the value of self-awareness and continuous improvement Resources from this episode: 
    Get the free MedTech Talk Tracks for Action Alpha Sophia Book Jevon to Speak Social Media: 
    Connect with Jevon on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

    • 31 min
    MedTech Marketing Blunders: Tales from the Industry Trenches

    MedTech Marketing Blunders: Tales from the Industry Trenches

    Sales and marketing are supposed to collaborate in the pursuit of a shared goal. But there are many tales of lacking respect in the industry. Salespeople grind daily only to have marketers change the narrative around how to close more deals. So how can MedTech companies unleash a more collaborative approach that generates more revenue?
    In this week’s episode, sponsored by Alpha Sophia, Omar Khateeb returns for a third time to challenge the status quo in the MedTech industry. During the interview, we dissect the disconnect between sales and marketing and invite professionals to explore new strategies for commercialization and product adoption in the modern era. We also discuss the unique challenges of behavior change and the importance of setting realistic expectations.
    Tune in for more on:
    The dynamic between sales and marketing in MedTech The power of dynamic and engaging content through digital channels The significance of qualitative wins Industry-wide reluctance to embrace new strategies How to overcome the challenges associated with behavior change Resources from this episode:
    Get the free MedTech Talk Tracks for Action Alpha Sophia Episode 13 Episode 14 Episode 87 Episode 119 The State of MedTech Social Media: 
    Connect with Omar on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn  

    • 45 min

Customer Reviews

4.9 out of 5
83 Ratings

83 Ratings

cashmoneysalesman ,

Great listen

The best part of my week is listening to MSA!!

WiedDawg ,

Timely and Informative

Very insightful and full of professional development content. Clark and Zed bring a wealth of industry knowledge, and bring on top notch guests that share actionable sales strategies. Definitely recommended as a weekly listen.

ReelSolutions ,

Perfect Timing

This episode was great for anyone thinking about venturing out on their own needing a bit of motivation to take the leap, or as I gathered from this episode-take the first step.

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