10 episodes

Medical Sales Guru is the free weekly podcast that is dedicated to driving success for Medical Sales Professionals that provide goods and services to the health care industry and its providers. Each week medical sales expert Mace Horoff and his guests will present medical sales tips and selling techniques for the medical device, pharmaceutical, medical equipment and medical diagnostics industries.

Medical Sales Guru Podcast Mace Horoff

    • Entrepreneurship
    • 4.8, 60 Ratings

Medical Sales Guru is the free weekly podcast that is dedicated to driving success for Medical Sales Professionals that provide goods and services to the health care industry and its providers. Each week medical sales expert Mace Horoff and his guests will present medical sales tips and selling techniques for the medical device, pharmaceutical, medical equipment and medical diagnostics industries.

    Is medical sales still a good career after covid-19?

    Is medical sales still a good career after covid-19?

    The novel coronavirus has redefined our lives moving forward. The big question medical sales representatives are asking as we work to emerge from this crisis, is whether or not medical sales is still a good career. How will it be different? What can I do to adapt. These questions are answered in this episode of The Medical Sales Guru Podcast.

    • 15 min
    Focus on the patient and sell more!

    Focus on the patient and sell more!

    Medical sales reps often forget why they do what they do. Sure, you sell to earn a commission, but ultimately it's to make a difference for the patient or those that treat patients. If you stay focused that "the patient always comes first," you'll elevate yourself and your products in your customers' eyes.







    Listen to this short podcast episode to learn how to leverage the power of a patient focus.







    Click Here to Register for our FREE webinar masterclass next Wednesday:“How to Sell More ALMOST IMMEDIATELY By Changing The Sales Story You Tell Healthcare Professionals… Without Being a Pushy Sales Rep”

    • 10 min
    The Big Mistake of bribing your way into physician offices with food

    The Big Mistake of bribing your way into physician offices with food

    Medical sales representatives often use food as an access method to physicians', dentists', and other HCPs' offices. Will it get you in? Yes. But in most ways, it's counterproductive and weakens your value. Here's why and how to gain access in ways that help, not hinder, the sale.







    For more information about the webinar masterclass discussed in the video, CLICK HERE

    • 12 min
    Overcoming Customers’ Perception of Your Youth & Inexperience

    Overcoming Customers’ Perception of Your Youth & Inexperience

    If you're new to medical sales and on the young side of the age curve, a challenge might be establishing credibility. In fact, establishing creditability is not necessarily a function of age (pay attention you older and more experienced reps!). This is a common concern. I get asked about it often. And it IS a REAL ISSUE.







    So, have a seat, turn up the volume and listen as I discuss this important subject.







    You can also listen on iTunes. Just search "The Medical Sales Guru Podcast." BTW, it would be really cool and most appreciated if you could leave a review, so Thank You!







    For more information about the complimentary masterclass mentioned at the end of the video, please Click Here.

    • 15 min
    If your biggest problem is gatekeepers, you have bigger problems

    If your biggest problem is gatekeepers, you have bigger problems

    When I'm delivering live workshops, the challenge that comes up over and over again is…you guessed it - getting past gatekeepers. This challenge is really a sign of a bigger, more urgent problem that needs to be solved.







    Sales managers, pay attention!







    Please share your thoughts in the comments. Thanks!







    CLICK HERE TO learn how to close THE GAPS in your medical sales approach and sell more.

    • 10 min
    Medical sales reps: you are the brand

    Medical sales reps: you are the brand

    Medical sales representatives who represent products with strong brands have confidence. A known brand can get you in the door. But here's something only skilled, successful medical sales reps know and understand: As a medical sales rep, YOU are the brand.







    I discuss this important concept and more in this week's Medical Sales Guru Podcast.







    Attend a free webinar masterclass on Wednesday to learn how to change the medical sales conversation to engage and sell more. CLICK HERE to register and for more information.

    • 19 min

Customer Reviews

4.8 out of 5
60 Ratings

60 Ratings

disgrunted coffee guy ,

Jumpstart

Thanks for the jumpstart getting me excited for my new career! It is like having a great coach before a big game.

Scrobly ,

Practical advice!

He knows what he’s talking about and his advice isn’t generic. Often he has a very specific recommendation on what to do next to move the sale forward. Plus it’s nice to hear from someone who knows what it’s like out here

Dan's Inner Fat Kid ,

Fantastic Insight

Mace gives a phenomenal perspective of what makes and breaks sales reps. These podcasts are a great way to evaluate where you stand and what needs improved upon, giving you the tools to make yourself a better rep.

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