43 min
Meesho: A No-Frills Approach to Democratising E-Commerce in India Moonshot
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- Entrepreneurship
Millions of people across India buy and sell goods on e-commerce platform Meesho every month. The platform fulfils an average of three million orders a day. Meesho, which started off as a social commerce platform helping millions of women and homemakers run businesses from their home, is now on a mission to democratise e-commerce in India for millions more. Launched in 2017 by Vidit Aatrey and Sanjeev Barnwal, the platform is bringing down costs and lowering barriers to entry for many merchants – while helping them digitise, list their goods, process orders, track payments and manage inventory. On this episode of Moonshot, Meesho Co-Founder and CEO Vidit Aatrey chats with Sequoia India Managing Director Mohit Bhatnagar, about how bucking tradition led to the genesis of Meesho, why startup founders need to regularly talk to their users, and how taking a no-frills approach to pricing can lead to higher retention rates.
Millions of people across India buy and sell goods on e-commerce platform Meesho every month. The platform fulfils an average of three million orders a day. Meesho, which started off as a social commerce platform helping millions of women and homemakers run businesses from their home, is now on a mission to democratise e-commerce in India for millions more. Launched in 2017 by Vidit Aatrey and Sanjeev Barnwal, the platform is bringing down costs and lowering barriers to entry for many merchants – while helping them digitise, list their goods, process orders, track payments and manage inventory. On this episode of Moonshot, Meesho Co-Founder and CEO Vidit Aatrey chats with Sequoia India Managing Director Mohit Bhatnagar, about how bucking tradition led to the genesis of Meesho, why startup founders need to regularly talk to their users, and how taking a no-frills approach to pricing can lead to higher retention rates.
43 min