33 min
Meet the Masters | Competitive Intelligence with Alex McDonnell Meet the Masters: The Product Marketing Podcast
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- Marketing
In this episode of Meet the Masters, host Charley Gale speaks to Alex McDonnell, Market and Competitive Intelligence Lead at Airtable.
They discuss how to communicate findings to your team to get a proactive response, the ethics and legalities of CI, Alex's biggest CI success, along with what you can learn from the Competitive Intelligence Certified: Masters course we have at PMA - a course that Alex himself built from his experience and expertise in the field.
Essential resources:
Get Competitive Intelligence Certified
Become a Pro member
In this episode of Meet the Masters, host Charley Gale speaks to Alex McDonnell, Market and Competitive Intelligence Lead at Airtable.
They discuss how to communicate findings to your team to get a proactive response, the ethics and legalities of CI, Alex's biggest CI success, along with what you can learn from the Competitive Intelligence Certified: Masters course we have at PMA - a course that Alex himself built from his experience and expertise in the field.
Essential resources:
Get Competitive Intelligence Certified
Become a Pro member
33 min