Welcome to the Megadeals Podcast. Meet David Klättborg, Christopher Engman and Bora Brännström. On our continued journey of growing the knowledge and shaping the discipline around Megadeals, and as a follow up to the research of creating the #Megadeals book we interview some of the best megadealers and deal orchestrators in the world.
Grow Your Salesforce, or Should You?
Growing your salespeople in numbers has been a traditional step for increasing revenue. One big shift hitting us right now with a brutal impact is marketing being developed for full-funnel strategies instead of just being the top funnel strategy.
Wave energy and how to break through in a new category
In this episode, Christopher & Bora meet Patrik Möller from CorPower Ocean, one of the companies in our sustainability report (Nordic top 50). CorPower is a Swedish technology company that enables 100% renewable energy by using a buoy that captures energy from the ocean’s waves. With this technology, you can actually power around 500 million homes, which makes this wave energy solution a complete game-changer.
Design and structure your organization to exceed sales
Where should you spend your time, money, and resources? What people do you need in an organization to make it fly and execute? Today, some of the best companies are spending 50/50 between marketing and sales. Our forecast is that a future version of megadeals is closer to 70/30 or 80/20. Here, Christopher, David & Bora are talking about which techniques you need to combine and design in order for your organization to sign megadeals.
How to implement the Megadeals discipline
This week Christopher, David & Bora discussed the similarities between implementing the Megadeals discipline in a small growing organization or a large corporation, like learning your category and subcategory in order to create a perfect messaging.
How to commercialise and go to market with Foxway
This week we have another company from our Sustainability Game Changers - Nordic Top 50 report as our guest - Stefan Nilsson & Ove Lidström from Foxway.
Foxway combines different business areas and expertise within IT so that you can reach your specific goals and succeed in a sustainable way. In 2020, Foxway saved 350,000 tons of CO2 by refurbishing more than 1 million devices.
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The world’s first profitable recycling system for restaurant ventilation - with Enjay
Enjay is one of the participants in our Sustainability Game Changers - Nordic Top 50 report that we launched this spring. This week we have the CEO and Co-founder of Enjay - Jesper Wirén as our guest. Enjay is a Swedish environmental technology company specializing in energy efficiency. Their first innovation, called Lepido, is the world’s first profitable recycling system for restaurant ventilation, used by Burger King and other restaurants.