Melia Whiteside on Patience, Pivoting, and Growing Things That Last

As a student at UNC, Melia Whiteside followed a flyer with the word "marketing" on it into an information session and discovered a career path that has kept her both challenged and fulfilled for the past 18 years. She is a Partner at The Link Group, a segmentation specialist, and someone who spends her off hours tending a garden she'll tell you is far more complicated than it looks.​

In this episode, host Jessica Caffrey sits down with Melia to talk through what gardening and quantitative research share: patience, curiosity, knowing the tool is never the point, and what it feels like whensomething you worked hard on finally takes root. Melia also talks about why she'd be the tool that clearsthe weeds for everyone else, growing the same green beans from century-old seeds every summer, andwhat she hopes that kind of legacy looks like at TLG. She describes the company right now as firmly in aseason of spring.​

A conversation about staying curious, embracing the process, and what it means to keep growing.

Resources & Links: ​
Connect with Jessica Caffrey on LinkedIn
Connect with Melia Whiteside on LinkedIn

For more behind the scenes of Melia's garden, follow along here
The Link Group https://www.tlg.com/
Interested in being a guest? Let us know. ​ConnectionPoint@TLG.com

Thank you to our production team: ​
Reilly Galloway: Producer, Videographer, Editor ​
Haven Tyler: Sound Engineer
Drew Young: Gaffer
Executive Producers: Raven Laney, Nicole Johnson, and Maggie Borum​