“With the data you have available in Marketo, you can make it happen,” describes Melissa, talking about the possibilities and potential of marketing automation platform. In this episode of Data Heroes, Marketo champion Mellisa Day from The Chemours Company explains how powerful Marketo is when it comes to cleaning and utilizing data.
Melissa details how crucial database health is and provides tips for marketing on how they should approach and apply available data. Melissa views data as a form of currency and explains the advantages companies can gain from focusing on perspective.
Melissa also talks about her beginnings in business and what pivoted her career toward data and Marketing. She thinks the Marketo community is a great place to learn and find support. She also shares advice on using Marketo and talks about essential strategies for gathering, cleaning, and utilizing data.
“By cleaning the data, we will have more effective lead scoring.”