31 min
Melissa Proctor: From Ball Girl to CMO The Dr. Brenda Wade Show
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- Social Sciences
Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark, and was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40. A published author, Proctor released her first book this year titled From Ball Girl to CMO.
Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark, and was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40. A published author, Proctor released her first book this year titled From Ball Girl to CMO.
31 min