43 min

Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible Behind the Scenes: Consumer Product Marketing

    • Technology

These days, it seems everything from entertainment to groceries comes in the form of a subscription. It makes sense, considering this model helps customers understand what they will receive, how something will work, and when they are going to receive it. Jameelah joined Audible right around the time they were launching their new membership tiering model, and today she’s giving us an inside look into the strategy behind creating, launching, and validating tiered membership subscriptions. Tune in to get her perspective on important considerations and key lessons learned.

These days, it seems everything from entertainment to groceries comes in the form of a subscription. It makes sense, considering this model helps customers understand what they will receive, how something will work, and when they are going to receive it. Jameelah joined Audible right around the time they were launching their new membership tiering model, and today she’s giving us an inside look into the strategy behind creating, launching, and validating tiered membership subscriptions. Tune in to get her perspective on important considerations and key lessons learned.

43 min

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