12 episodes

Thinking of starting a membership site? Or growing your existing site? What if you had access to 100s of years of combined membership site experience...Each week we’ll bring on a new guest to share their perspective and ideas surrounding starting, building, marketing, and growing memberships and courses.We'll cover topics such as the secret to captivating any audience, how to never run out of content for your membership site, how to "bluff" your want into any industry, and tons more.If you have ANYTHING to do with memberships or courses, this is a podcast that you simply won't want to miss out on.

Memberships and Courses Micah Mitchell & Tracy Childers

    • Business
    • 5.0 • 6 Ratings

Thinking of starting a membership site? Or growing your existing site? What if you had access to 100s of years of combined membership site experience...Each week we’ll bring on a new guest to share their perspective and ideas surrounding starting, building, marketing, and growing memberships and courses.We'll cover topics such as the secret to captivating any audience, how to never run out of content for your membership site, how to "bluff" your want into any industry, and tons more.If you have ANYTHING to do with memberships or courses, this is a podcast that you simply won't want to miss out on.

    Sean Cohen - COO of AWeber Shares Expert Advice on Communicating with Members, Expanding Your Team, and the Future of Email

    Sean Cohen - COO of AWeber Shares Expert Advice on Communicating with Members, Expanding Your Team, and the Future of Email

    Links Mentioned in the Show:
    AWeber Blog (tons of exceptional resources): https://blog.aweber.com/
    AWeber Email Marketing Platform: https://www.aweber.com/

    In this episode of the Memberships and Courses podcast, you'll hear from Sean Cohen, Chief Operating Officer at AWeber. Sean shares with you his inside knowledge of how email has changed over time and how you can best leverage it to grow your own membership or online course.

    Sean also shares his tips about growing company culture, hiring, training and other related topics we often don't think about when starting a brand new membership site... BUT that will be relevant as your business grows.

    Just a few highlights from this episode:
    Set your mind free: Sean lists down the unnecessary things you need to ‘Unlearn’ when it comes to company policies, how it can help triple your team’s productivity and turn your company into a well-oiled machine. He also shares a sneak-peek into some insider operations on AWeber company culture from the COO himself.  (3:56)Listen to Sean’s amazing response to anyone who claims “Email is Dead.” He also shares the number one reason why people are not signing up for your email list and ignoring every CTA you put out. (9:48)Keep your email list from constantly searching for the ‘UNSUBSCRIBE’ button and give them a reason to keep coming back for more by using this clever tactic from someone who has sent billions and billions of emails. (12:28)The not-so-secret email marketing tactic that will help your campaign go from a boring mess of a sales letter no one wants to read to something that people might actually enjoy! Jon Correll, Matt Blumberg, and Benjamin Murray also use the same tactic to their advantage. (12:59)Your email list hates you for this… How to turn your negative headaches into a positive challenge that will make your audience wait by their phones for your next email. (13:41)The marketing mentality that helps you become the world champ in your audience’s eyes and not some annoying marketer trying to blast their inbox with irrelevant emails. (14:12)Meet your best friend when it comes to becoming an expert at email marketing and tripling your email conversion rates. Instead of running a campaign that’s dead on the water, your new bestie will help you let go of any doubt, uncertainty, and overwhelming fear of low open and conversion rates in your email marketing campaigns. (15:57)You’ve got it all BACKWARDS! The priceless life lesson Sean has learned that has helped him and countless others to flourish in their careers, expand their businesses and provide better services to their customers. Almost everyone gets it all wrong, and it makes them a risk and liability for their company. (19:44)Sean shares an eye-opening mindset that will humble and amaze even the top email marketers of today. It’s a liberating mindset that will help you be less afraid of becoming irrelevant in your niche and change the way you look at email lists forever. (38:15)
    If you enjoyed the podcast, please consider leaving us a 5-star rating/review so more people can find this podcast. Thank you!

    Get membership training from WishList Member (free) here: https://wishlistmember.com/free

    • 45 min
    Dave Dee - No Holds Barred, World Class Speaker Talks One-To-Many Selling and Direct-Response Marketing

    Dave Dee - No Holds Barred, World Class Speaker Talks One-To-Many Selling and Direct-Response Marketing

    Important Links Mark Mentioned in the Show:


    Dave’s Website: https://davedee.com/


    In this episode of the Memberships and Courses Podcast, you’ll hear from Dave Dee, World Class Speaker, Webinar Selling Expert, and Trusted Advisor to some of the biggest names in the world of marketing talk about his journey from getting fired from his job to closing 7-figure deals that have helped him live his dream life.


    Dave held nothing back as he shared the secrets to creating a Sales Stampede and Content that Sells. This podcast episode is a must-listen for you if you’re a motivated self-employed professional who would love to change the world with your product, online course, or service, but you’re in a constant struggle to close sales.


    Here are just a few highlights from the episode:


    You were taught wrong – the mindset Dave had to unlearn that helped him recover from being dug deep in debt, doing three shows a month to doing 57 shows a month, debt-free and living his best life. Unlearn it ASAP! (05:35)Truth bomb - you’re NOT that special... Learn about this counter-intuitive belief that’s holding you, and many others, back and how you can turn this into an advantage for your business. (07:47)How Dave went from being the guy who bombed in front of keynote speakers and hundreds of people to the guy who sold $330,000 worth of products in less than 75 minutes. He shares all the secret tricks with you step-by-step! (13:54)Dave spills the simplest way you can create a connection with your audience while still maintaining authenticity. This has helped him and countless students close more deals and gain more high-ticket clients.  (16:48)Learn exactly what you need to share with your audience that will get them hooked and wanting more. (22:31)Stop doing the impossible! Dave shares why ******* is actually doing you and your audience a disservice. This is often the reason why most people don’t buy what you’re selling. (23:56). Find out about the clever persuasion tactics Dave uses that have helped his clients make more than $400,000 in one go! (31:38)The untapped resource you’re overlooking – learn where you can find your biggest breakthroughs that will keep you from becoming a commodity in your niche and help you become the GO-TO for your customers. (45:02) 

    If you enjoyed this episode, please consider leaving a rating and review so more people can find and learn from this podcast. Thanks for listening!

    • 49 min
    Mark Thompson - Co-Founder of PayKickstart Talks about Getting Started from Zero, Creating Digital Products, and Building a Successful Business

    Mark Thompson - Co-Founder of PayKickstart Talks about Getting Started from Zero, Creating Digital Products, and Building a Successful Business

    Important Links Mark Mentioned in the Show:
    Mark's Business: https://paykickstart.com/
    PayKickstart Facebook Group: https://www.facebook.com/groups/paykickstart

    In this episode of the Memberships and Courses Podcast, you'll hear from Mark Thompson, the Co-Founder of PayKickstart, an online billing/checkout/affiliate system, and his journey from leaving his 9-5 job to building a successful business that let's him live the lifestyle he dreamed.

    Mark get's real and shares the ups and downs of starting an online business, such as a membership site or online course. You'll hear his practical advice on how to stay resilient and motivated to keep going.

    Here are just a few highlights from the episode:
    Right away, Mark shares some powerful advice for everyone who’s starting a business or creating a product. He also shares some insider tips on how to check if your idea is profitable or not. (02:28) 

    Mega-valuable psychological tactics to overcome hurdles and curveballs when it comes to building a successful business – online or offiline. Sam Altman, Beyonce, Penelope Holmes, and countless other successful people share the same mindset. (6:58)

    The secret on how you can get your name and your brand out there, even if you’re a beginner. Mark did it during the early days of his career - and continues to do it and still swears by it to this day. (08:21)

    Mark talks about the frustrating thing his students, and most entrepreneurs do (hint: you’re probably doing it too!) (15:44)

    Learn about the first step to overcoming your fear of failure and gaining confidence in yourself. This has helped Mark throughout his career. (16:09)

    The wickedly-effective strategy that Mark utilizes for all of his businesses, and how you can start using it too. It’s a strategy that will help you gain new members, retain your current customers, and get more eyes on your business. (21:25)

    Insider information for Course Creators: Mark talks about the first and main thing you need to build a successful membership site. (24:19)

    Don’t miss it – Mark talks about some amazing tips for all entrepreneurs, how it changed his life, and how it can change yours, too! (38:31) 

    • 40 min
    Tristan and Sabrina Truscott - Persistence, Mindset, and the Journey from Brick and Mortar to Online

    Tristan and Sabrina Truscott - Persistence, Mindset, and the Journey from Brick and Mortar to Online

    Tristan and Sabrina’s site mentioned in the show:
    SatoriMethod.com
    In this episode of the memberships and courses podcast, we talk with Tristan and Sabrina Truscott about their journey from brick-and-mortar to online, their advice for staying motivated, and much more.
    You’re going to learn about their business and how they help people discover healing through Qigong. What started out as a very personal journey for Tristan suffering from a back injury led to an online membership site (or dojo as they call it) that is serving thousands of people worldwide.
    They share the 5 i’s of mastery that most people don’t know even exist. This is something you’ll want to know for yourself but also as you’re designing your courses and training.
    You’ll get to learn some of their strategies around increasing completion rates for their programs such as helping their students get a “quick win” to stay motivated.
    The entire episode is packed with stories, real life experiences, and key takeaways you won’t want to miss.
    Just some of the highlights…
    How DVDs changed their business and what it means for you.What motivates them beyond just income to keep serving their students.How persistence is one of the most important things in business. Tristan’s “black belt” that everyone has. Something you accomplished that you can reflect back on. And a reminder to always stay a student.Expansion vs Contraction - The mindset needed to grow and change. Especially to grow or create a business.The 5 I’s of mastery. There’s at least 3 things in here you’re not already doing that’s holding you back.How they took a brick-and-mortar “open-house” strategy and translated it into the online space.How to know who to follow and listen to. Because there are many proven marketing/growth systems but they won’t all fit your style and business.Sabrina’s simple yet uncommon copywriting tip you can use today to make sure you’re staying authentic.If you enjoyed this episode, please consider leaving a rating and review so more people can find and learn from this podcast. Thanks for listening!

    • 49 min
    Jan Koch - Freelancer Turned Virtual Summit Master Talks How to Build a List, Boost Camera Confidence, and Generate Extra Cash When You Need it Most

    Jan Koch - Freelancer Turned Virtual Summit Master Talks How to Build a List, Boost Camera Confidence, and Generate Extra Cash When You Need it Most

    Jan's sites mentioned in the show:
    Virtual Summit Mastery
    List Building School

    In this episode of the memberships and courses podcast, we talk with Jan Kock about how he got started in his virtual summit business.

    Jan shares a really cool list-building technique that you could use to build a massive list without much upfront investment (possibly even none).  It's all about running virtual summits.

    You offer virtual summits that are free to attend to build an audience. Industry experts will present at the event and you can charge for upgraded event passes that include extra bonuses.

    Jan also shares some of his tips and journey around building confidence on camera, what type of equipment you need to get started, and more stuff you'll not want to miss out on.

    Just some of the highlights...
    How to get unstuck when you’re in a dangerous business rut (2:52)How successful entrepreneurs bring everybody together (8:53)How Jan and you can leverage your perceived weaknesses into strengths (15:19)The secret all 'experts' know that will make YOU an expert once you hear it (18:11)Step-by-step, insider information about validating your niche (28:17)
    If you enjoyed this episode, please consider leaving a rating and review so more people can find and learn from this podcast. Thanks for listening!

    • 39 min
    Brian Kurtz - Serial Direct Marketer with 40 Years of Experience

    Brian Kurtz - Serial Direct Marketer with 40 Years of Experience

    Our podcast interview today is with Brian Kurtz, a "serial direct marketer" with 40 years of experience. Brian knows what he's talking about with direct response, subscriptions, memberships, and more.

    Get Brian's new book "Overdeliver": https://overdeliverbook.com/
    More about Brian and tons of free resources: https://www.briankurtz.net/


    Key highlights you won't want to miss:
    To connect, you have to contribute. You contribute to people on a regular basis, that's how you make deep connections - better than networking.  It's the quality of the relationship that really matter. (3:47)The problem with slapshot marketing. (9:19)The essence of direct response marketing - getting renewals is much more exciting because it means you deliver what you promised, you created an environment that people want to stay in. (10:25)O-to-O-to-O and toggling between the two. Offline to Online to Offline. (14:31)The audience will tell you if your marketing program works, or if it doesn’t. If you're looking for feedback on what you're doing, direct response marketing is the only way to go.  (28:10)No direct response marketing business can survive without repeat business. (48:13)Living your legacy > waiting for your legacy. (1:04:02)

    • 1 hr 19 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

The Hopepreneur ,

Love the Tips!!

The information shared here is so valuable. I can take these tips and begin applying them now. Very helpful!!

Randy Meyer ,

Phases of Building a Membership Site?

Episode 4 with Micah Mitchell is excellent as it includes a great insight into the 4 phases of building a membership site / community. Micah walks you thru what to expect and what you can achieve at each phase and the importance of the timing of the launch of your membership site / community. Very insightful.

rebelphoenix333 ,

Keeping things in perspective

As a former developer of membership sites, and having worked with many membership site owners, myself being one of them, it’s often easy to get overwhelmed with overthinking it all. In the few podcasts I’ve listened to so far, this podcast has helped to keep me grounded on the things that matter: Building a business providing value that helps people learn and grow. Both motivating and clarifying. Appreciate the content! Keep it coming.

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