When you do any work inside the online space, you’re often asked to work with what’s called “an ideal client or customer avatar”.
This is where you get super-duper clear and specific about WHO you are here to help. The idea being, that as you move forward, talking about what you do and how you do it - you will be speaking in the vernacular of this ideal client.
Your words will land and resonate with the exact type of person you hope to be working with and, consequently, your work will become JOYOUS.
Because you will have attracted to you people whose own work is powerful and meaningful and whom you deeply love supporting.
People who will take up the tools you are offering them and hit the ground running.
People who bring their own unique wisdom and depth and tenacity to the work that you do together, and thereby will transform this coaching relationship from one of mentor and mentee - to more of a rich, symbiotic co-creation. A collaboration.
If you are have done one or two things right, and are very lucky - you may attract someone like this to your work.
So, I come to you today feeling incredibly lucky.
My guest this week is Salina Shelton - whom I have had the great joy of serving and supporting as a coaching client.
Salina is a Licensed Professional Counselor and a Board Certified Art Therapist, living and working in the great state of Texas. She specializes in working with individuals and families experiencing chronic pain. Coming from a Biopsychosocial model, she integrates the many areas of life that chronic pain affects including physical limitations, self-image, and personal relationships. Salina utilizes art therapy, mindfulness, and EMDR to help her clients reach their goals.
We talk about the work that she does and how it impacts the pathways in the brain and nervous system differently than traditional talk therapy. We discuss what it is to move from a place of beauty & play as a route to healing - rather than healing as stringent, painful and difficult work.
We talk about the role of spirituality and mindfulness inside her work as well, and Salina graciously shares some of her favorite exercises and tools from her own therapeutic practice for us to try on for size.
And speaks also about the way she has giving back baked into her practice and business model. And why that is essential to the type of work that she does.
I hope you enjoy this delightful and instructive conversation as much as I did.
From my own perspective, as a holistic coach ( and honestly, I still bristle at the word coach most days - I wish there was a more fitting term… lemme know if you find one!) I see my role as one of support player.
To help YOU do the beautiful work you are doing in this world - with more vigor, more depth & more longevity. What an honor and a privilege to be with wise, generous and world-changing women like Salina. And doubly so, to get to turn around - and share her work - with all of you.
Make sure to check the show notes to find out more and to explore 1 or 2 of the ideas put forth today. And if you or anyone you know is living in the great state of Texas, and in need of some support and care - how you can reach out and connect with Salina and her work for yourself.
As always, may these words and ideas buoy and support you in your own great efforts - and remind you of the great thread you carry.
Thanks for being here.