59 sec
Mercedes Benz continues to lose sales volume to arch rival BMW Motor Torque with David Berthon
-
- Automotive
In the luxury car segment Mercedes-Benz has been the traditional top sellingmarque however it lost this position for the first-time last year - BMW postingannual sales of 26,184 to Mercedes-Benz’s 24,315. BMW has maintained its leadthis year with sales rising 8.5 percent in the first four months while Mercedes-Benz has suffered a 29 percent decline. In the four months BMW made 7135 salesto Mercedes Benz 5,540. Clearly, Mercedes-Benz move to an Agency model fromJanuary 2022 where there is no discount available, with the company sellingdirectly to the customer at a fixed price has not been a success. The move hasalso impacted dealer profitability and there is considerable unrest within theMercedes-Benz dealer group. In recent weeks some dealers now openlyadvertising considerable end of financial year discounts on certain models tostimulate business. I’m David Berthon
See omnystudio.com/listener for privacy information.
In the luxury car segment Mercedes-Benz has been the traditional top sellingmarque however it lost this position for the first-time last year - BMW postingannual sales of 26,184 to Mercedes-Benz’s 24,315. BMW has maintained its leadthis year with sales rising 8.5 percent in the first four months while Mercedes-Benz has suffered a 29 percent decline. In the four months BMW made 7135 salesto Mercedes Benz 5,540. Clearly, Mercedes-Benz move to an Agency model fromJanuary 2022 where there is no discount available, with the company sellingdirectly to the customer at a fixed price has not been a success. The move hasalso impacted dealer profitability and there is considerable unrest within theMercedes-Benz dealer group. In recent weeks some dealers now openlyadvertising considerable end of financial year discounts on certain models tostimulate business. I’m David Berthon
See omnystudio.com/listener for privacy information.
59 sec