133 episodes

The marketing world is changing. Conversational Marketing is the future and its evolution is moving faster than any other channel. Get ahead of your competition now and dominate messenger with actionable tactics from multimillion-dollar businesses that are leading the way.

Topics discussed: SMS, Chat Bots, SMS Marketing, Building Facebook Communities, Product Launch Strategies, Channel Diversification used by 7 and 8 Figure Companies.

Messenger Mastermind Messenger Mastermind

    • Business
    • 5.0 • 15 Ratings

The marketing world is changing. Conversational Marketing is the future and its evolution is moving faster than any other channel. Get ahead of your competition now and dominate messenger with actionable tactics from multimillion-dollar businesses that are leading the way.

Topics discussed: SMS, Chat Bots, SMS Marketing, Building Facebook Communities, Product Launch Strategies, Channel Diversification used by 7 and 8 Figure Companies.

    Ep. 134 Scaling Personalization For Your Shopify Brand

    Ep. 134 Scaling Personalization For Your Shopify Brand

    Having a good personalization system in place as your business grows is a question of infrastructure - having the right people and automations in place to make sure that customers aren’t slipping through the cracks. Last week Jeremy, Mark, and Ben talked about the kinds of communication and content that businesses should be using to personalize relationships with their customers. This week, they get into more advanced tactics for maintaining and growing these relationships. When your business was smaller, you could communicate reactively, as you grow this organic kind of personal communication has to be planned and implemented. Never fear, Messenger Mastermind has you covered - listen ahead to make your plan.

    This series is presented in partnership with Octane AI and Gorgias.

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    What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.

    Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.

    Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.

    The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.

    Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.

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    Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth.

    Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.

    This saves your support team hours per day and makes managing customer orders a breeze.

    With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.

    Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

    • 29 min
    Ep. 133 Building Personalization from Day 1 (Personalization Series 1 of 4)

    Ep. 133 Building Personalization from Day 1 (Personalization Series 1 of 4)

    Conversational marketing is one of the cornerstones of building a successful eCommerce store, but the conversation goes much deeper if it is personal. Figuring out what that actually means in practice can be difficult, especially as your company grows and it becomes necessary to automate more and more of your communications with customers. Over the next 4 episodes, Jeremy, Ben, Mark, and some special guests will get into what it truly means to personalize your sales and customer service, and how to make it work for you at scale.

    This series is presented in partnership with Octane AI and Gorgias.

    -------------------------------------------------------------------------------------------------------------------------------

    What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.

    Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.

    Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.

    The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.

    Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.

    -------------------------------------------------------------------------------------------------------------------------------

    Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth.

    Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.

    This saves your support team hours per day and makes managing customer orders a breeze.

    With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.

    Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

    • 28 min
    Ep. 132 SMS = Your Top Revenue Channel w/ Wassim Dakik from Postscript (SMS Series 5 of 5)

    Ep. 132 SMS = Your Top Revenue Channel w/ Wassim Dakik from Postscript (SMS Series 5 of 5)

    For the final episode of the Messenger Mastermind SMS series, Jeremy interviews Wassim Dakik, SMS expert at Postscript. Wassim works primarily with Shopify Plus stores to make their SMS programs unique, fun, and successful. In this conversation, he reveals how merchants set up the most effective conversational automations and campaigns without always resorting to discount codes.Together, Jeremy and Wassim look at ways to generate more customer feedback, build SMS lists, and to help consumers build their own journey with a brand. Listen in to discover how the biggest revenue generating eCom brands integrate their customer service with their SMS programs to make every step of  communication with  customers personal, warm, and interactive in a long-term way.

    This series is presented in partnership with Postscript and  Justuno.

    -----------------------------------------------------------------------------------------------------

    Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

    When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

    Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

    -------------------------------------------------------------------------------------------------------

    Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

    Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

    Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

    • 44 min
    Ep. 131 Creating a True Connection through SMS with Dylan Kim from Brevite (SMS Series 4 of 5)

    Ep. 131 Creating a True Connection through SMS with Dylan Kim from Brevite (SMS Series 4 of 5)

    We’ve been talking about building and deploying an SMS program that creates a direct, responsive relationship with your customers, and for Episode Four of our SMS series, we are super psyched to do a case study with Dylan Kim, head of marketing and cofounder of DTC brand Brevite. In this interview, Dylan shines a light on what goes on behind the scenes to make practical decisions about how to tell a brand’s story and to keep the conversation going - from launching, segmenting, and following up. Brevite’s success is highly reliant on SMS, and this chat with Dylan is a great way to see how everything we’ve been talking about works in the real world.This series is presented in partnership with Postscript and  Justuno.

    -------------------------------------------------------------------------------------------------------------------------------

    Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

    When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

    Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

    -------------------------------------------------------------------------------------------------------------------------------

    Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

    Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

    Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

    • 34 min
    Ep. 130 Advanced SMS Strategies for Shopify (SMS Series 3 of 5)

    Ep. 130 Advanced SMS Strategies for Shopify (SMS Series 3 of 5)

    You’ve launched your SMS program, set up your automations, and designed a couple of campaigns to really get engagement going (and if you haven’t, check out Episodes One & Two of our SMS series!). In Episode Three, we give you our guidelines for how to seamlessly weave your SMS program into your overall marketing strategy. We look at what keeps your contact list robust, healthy, and responsive. And, we give you some tactics for beyond basic flows that have always gotten great results for our businesses. This episode is jam-packed with strategies you can implement immediately to take your SMS game well beyond the first welcome text.

    This series is presented in partnership with Postscript and  Justuno.

    -------------------------------------------------------------------------------------------------------------------------------

    Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

    When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

    Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

    -------------------------------------------------------------------------------------------------------------------------------

    Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

    Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

    Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

    • 33 min
    Ep. 129 Scaling SMS Marketing (SMS Series 2 of 5)

    Ep. 129 Scaling SMS Marketing (SMS Series 2 of 5)

    In Episode Two of the SMS series (If you missed Episode One, you can listen to it here), we jump into the nitty gritty of how to scale your SMS program. First, we outline the 4 key SMS automations that are the revenue driving foundation of a successful program, and then we look at the high-value campaigns where SMS can accelerate your growth. We highlight specific language to use when crafting your messages, best-practices for message scheduling so they feel the most natural for your customers, and CTA frameworks for every type of campaign. Listen ahead for powerful tactics for scaling your SMS marketing reach and results.

    This series is presented in partnership with Postscript and  Justuno.

    -------------------------------------------------------------------------------------------------------------------------------

    Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

    When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

    Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

    -------------------------------------------------------------------------------------------------------------------------------

    Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

    Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

    Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

    • 37 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

ASobering ,

Entertaining, insightful, and actionable! 🔥

Whether you’re well established as an entrepreneur, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Jeremy does an incredible job leading conversations that cover a huge breath of topics related to the ins and outs of building a thriving business with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

GracrTW82 ,

The best!

I really enjoy the creativity and the simplicity they put in each episode. Jeremy is such a great host and I can’t wait to learn more !!

kevinferg012 ,

Awesome podcast!

I love the way Jeremy handles the topics at hand. Will be an avid listener!

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