Meta Ads Campaign Structure | Part 1

Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:

- The crucial three-level structure of Meta Ads campaigns

- How to select the right objectives for eCommerce success

- Advanced audience targeting techniques, including custom and lookalike audiences

- The power of creative elements in driving ad performance

- Smart budget allocation strategies across campaign and ad set levels

- Tips for optimizing ad placements for maximum impact

- How to leverage Facebook's algorithm for broad vs. narrow targeting

- Effective testing strategies for new creatives and audiences

- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach

0:00 - Introduction

0:53 - Objective selection and optimization for eCommerce

2:58 - Audience targeting and custom audiences

5:26 - Placement selection and optimization

14:18 - Creative importance and testing strategies

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