33 min

My First Job In Sports S01E02 - Alex Hickey My First Job In Sports

    • Arts

Sports Gambling is a very hot topic at the moment and in this episode Mark and I spoke to Alex Hickey.  Alex started with a sports marketing agency and networked her way to a job with Major League Soccer. She recently landed a job with Sports Bet in one of the hottest sectors in the business.

Guest Bio:

Alexandra Hickey is a marketing professional with experience in sports and entertainment sponsorship and activation. She currently serves as marketing manager at PointsBet, an up-and-coming sports betting company, where she works to build overall brand awareness and increase customer acquisition by leveraging strategic media partnerships.  Prior to joining PointsBet, Alex spent close to three years at Major League Soccer, in Partnership Marketing. She managed, activated, and fulfilled key strategic partnerships with brands including Adidas, Audi, BODYARMOR, Johnson&Johnson, and MGM. 
Alex began her career at a boutique Sponsorship Marketing and Activation agency in Manhattan, planning and executing activation strategies for brands including New York Life Insurance, Under Armour, and Labatt Blue on local and national levels. Alex is a graduate from American University where she studied Strategic Communications and Marketing. She's a San Francisco Bay Area native and an avid sports fan.  

Sports Gambling is a very hot topic at the moment and in this episode Mark and I spoke to Alex Hickey.  Alex started with a sports marketing agency and networked her way to a job with Major League Soccer. She recently landed a job with Sports Bet in one of the hottest sectors in the business.

Guest Bio:

Alexandra Hickey is a marketing professional with experience in sports and entertainment sponsorship and activation. She currently serves as marketing manager at PointsBet, an up-and-coming sports betting company, where she works to build overall brand awareness and increase customer acquisition by leveraging strategic media partnerships.  Prior to joining PointsBet, Alex spent close to three years at Major League Soccer, in Partnership Marketing. She managed, activated, and fulfilled key strategic partnerships with brands including Adidas, Audi, BODYARMOR, Johnson&Johnson, and MGM. 
Alex began her career at a boutique Sponsorship Marketing and Activation agency in Manhattan, planning and executing activation strategies for brands including New York Life Insurance, Under Armour, and Labatt Blue on local and national levels. Alex is a graduate from American University where she studied Strategic Communications and Marketing. She's a San Francisco Bay Area native and an avid sports fan.  

33 min

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