49 min
Michael Brandt: How Letting Your Brand Messaging Evolve Naturally Can Help You Reach Personalization at Scale The One to One Consumer Marketing Podcast
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- Marketing
On this episode of One-to-One Conversational Marketing, Ben speaks to Michael Brandt, CEO and Co-Founder of H.V.M.N., Health Via Modern Nutrition.
Michael has quickly scaled the business to multi-million dollars in revenue including a $6M contract with the US Department of Defense. Prior to starting H.V.M.N. he was a professor of brand strategy at the Academy of Art in San Francisco. Michael and his cofounder were awarded Forbes 30 Under 30.
Topics discussed include:
How the company transitioned from a $6m defense contract toward a broader, more consumer-friendly market
The importance of having a broad market vision, but why it’s critical to start with a tight circle of authenticity
Why it’s important to simplify your messaging the broader your market becomes
How one day of IRL marketing can tackle months of online A/B testing
How allowing HVMN’s brand narrative to evolve naturally was critical in their personalization at scale strategy
What the future of consumer marketing looks like
On this episode of One-to-One Conversational Marketing, Ben speaks to Michael Brandt, CEO and Co-Founder of H.V.M.N., Health Via Modern Nutrition.
Michael has quickly scaled the business to multi-million dollars in revenue including a $6M contract with the US Department of Defense. Prior to starting H.V.M.N. he was a professor of brand strategy at the Academy of Art in San Francisco. Michael and his cofounder were awarded Forbes 30 Under 30.
Topics discussed include:
How the company transitioned from a $6m defense contract toward a broader, more consumer-friendly market
The importance of having a broad market vision, but why it’s critical to start with a tight circle of authenticity
Why it’s important to simplify your messaging the broader your market becomes
How one day of IRL marketing can tackle months of online A/B testing
How allowing HVMN’s brand narrative to evolve naturally was critical in their personalization at scale strategy
What the future of consumer marketing looks like
49 min