30 min
Michele Pistone of Neenah Paper The GDUSA Podcast: Conversations About Graphic Design
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- Design
Paper is Michele's world. With 25+ years in the industry, she's seen a lot of changes. Watching technology infiltrate every aspect of our lives, she believes paper and print has evolved to a point where it can be considered a new medium. People respond to beautiful print, unique substrates and tangible things more than ever before. The right paper can be the critical factor that not only elevates a brand but helps define it - increasing shelf presence, brand equity, and response rates while d...
Paper is Michele's world. With 25+ years in the industry, she's seen a lot of changes. Watching technology infiltrate every aspect of our lives, she believes paper and print has evolved to a point where it can be considered a new medium. People respond to beautiful print, unique substrates and tangible things more than ever before. The right paper can be the critical factor that not only elevates a brand but helps define it - increasing shelf presence, brand equity, and response rates while d...
30 min