I enjoy talking about the business of design because only after you understand the business landscape and how the business works can you truly take your talents to their full potential. How many times have you seen a creative type with crazy skills but no business sense? The most frequently asked questions of me by those in the trade revolve around the brand development series of episodes and panels I offer every year in the fall. So when I have an opportunity to speak with someone like Michelle and share it with you, it makes me feel like I’m doing some of my best work.Michelle has a degree in Business Marketing and grew up the daughter of a contractor with a love of and passion for design. This experience has given her a strong foundation by which she has built her own firm. These days, it’s not enough to be good, to have talent, or to know the business inside and out. You have to possess the skills and demonstrate the will to persevere under extreme circumstances.As I recorded this conversation with Michelle, we were in the middle of a pandemic, which affects all of us, but Michelle was also coming off recent disruptions caused by the wildfires in California AND, a mass migration out of NorCal. So, how do you deal with trials and tribulations in the ordinary course of doing business, with tariffs and pricing issues affecting product delivery compounded by major shifts in population in an industry that is all about the creation of home? As you will hear, you know your business, you stay focused and you persevere. That is how we all succeed. This is Michelle Lisac.Thank you, Michelle, for your talent, time, and willingness to share. Follow Michelle on Instagram to see her work @MichelleLisacInteriorDesign and follow us while you’re there @ConvoXDesign with an “X” and our amazing partner @WalkerZanger. You can also find everything you need at Convo By Design dot com. Thank you for listening, downloading and subscribing to the show, without you, what’s the point. Be well and until next week, keep creating.