The only marketing podcast for introverted experts! MicroFamous helps you become famously influential to the right people....without pretending to be someone you're not.
Designed for introverted business coaches, consultants & thought leaders, the MicroFamous podcast helps you install the MicroFamous system into your expert business.
I'm obsessed with answering the question, "How can introverted coaches & consultants build a dream business without being on social media all the time?"
Fortunately I've found a system that does exactly that. And I want to share it with you through the podcast.
I'm your host, Matt Johnson, agency founder and author of MicroFamous. I want to help you stop trying to be an extrovert. Join me on the podcast and start your journey to become famously influential to the right people.
Influence Can Be Engineered
Thanks to a social media landscape built around extroverts, it’s been drilled into our heads that attention is the goal and that it automatically converts into sales.
But attention doesn’t magically translate into a demand for our services. Many people who generate tons of attention can’t figure out how to get people to buy from them.
Attention should not be the desired outcome of our marketing. What we should be after is being influential to the right people...without being glued to our phones.
1. Understand How Influence is Built.
Authority, Visibility and Relationships are the building blocks of influence, the basics of the system we are engineering.
One of the core beliefs of MicroFamous is that attention does not convert into sales automatically. There is a gap and most people try to fill that gap with skills. That leads them to more work, more complexity, more commitments.
So why build influence instead of more skills?
2. Uncover a Clear and Compelling Idea
To engineer influence online, we must start with a Clear and Compelling Idea.
Our Clear and Compelling Idea is what we will become known for. It's what we do and why we're different, expressed in a way that's razor-sharp clear to the right people and compels them to take action.
3. Publish content aimed at the 3 building blocks of influence, Authority, Visibility and Relationships.
Our content must be designed to attract an audience, build trust and change our audience's beliefs over time.
We need to publish content consistently, methodically, relentlessly...but without being glued to social media all the time.
Why? Because to engineer influence, we need leverage.
Our system can't be based on trading time for money with endless live videos, or Stories that disappear in 24 hours, or being engaged in 5 different places online.
We need a system that allows us to create long-form content, that's easy to create, which can then be broken up into chunks for social media. MicroFamous is that system.
4. Optimize the system - Resist the pressure to turn our newfound free time into new commitments, especially to new social media tactics.
Focus on tweaking the system. Create space to think strategically and make small tweaks that can deliver big results.
The goal at this point is to just keep improving the system that's putting your Clear and Compelling Idea in front of the right people.
If you have the right Idea for the right people, you will cut through the Noise, you will draw people into your audience, you will change their beliefs, and you will become known for your Clear and Compelling Idea.
That's how you engineer influence in the online world, without being glued to your phone.
Want to Shorten Your Sales Cycle? Start a Podcast
We all want to close sales faster, but in this cluttered, distrustful online world, that's getting harder. People who are selling things online are having to lean HARD into credibility indicators to build trust quickly.
Getting results for people is critical, but there's another way to build trust and shorten the sales cycle - launch a podcast.
Podcasting can make you MicroFamous in your niche, it demonstrates your commitment and consistency, builds a relationship with the audience, and attracts the right people and repels everyone else. Ultimately, podcasting can destroy objections before you ever show up to a sales call and it.
In the absence of good marketing, these are all hurdles you have to overcome in the sales process.
You have to change the initial perception of you, create rapport, build trust, demonstrate credibility and commitment to solving their problem, handle objections and THEN try to close the sale.
Imagine if 90% of that work was done before you ever showed up to a sales call?
Podcasting takes care of steps in the sales cycle you'd normally have to handle on calls. That's the power of podcasting to shorten sales cycles.
The False Choice - “Become an Extrovert or Become Irrelevant”
The social media environment we’re in today favors extreme extroverts, and the clear message introverts are getting is that you have to change who you are to succeed. If you're not an extrovert, better start changing yourself, otherwise you'll be left behind!
This message seems to be hitting us from every direction.
We hear it from the social companies, in the content they promote, to the big name influencers shouting at us to jump on Tik Tok or Clubhouse, to the latest apps and features, which are all geared at real time content and engagement.
It's a false choice, there's a third option.
Don't change who you are as an introvert, just build a system around you to reach people online.
A system that leverages your strengths, makes up for your weaknesses and allows you to be who you are.
That's what I've done with MicroFamous.
Whatever is going on with online marketing, introverts don't need to change, we don't need to become more extroverted.
Right now, podcasting is an ecosystem that operates completely different from social media. That's why every introverted coach, consultant, speaker or author needs to have a podcast.
If you're an expert in your field, but you're not a social butterfly online, you don't need to change.You just need a marketing system that's designed for you. You can either build that from scratch, or use our shortcuts to get there.
But either way, don't buy into the false choice that if you don't become an extrovert, you'll become irrelevant.
Launching a Podcast: What Matters vs. What Doesn’t
For introverted experts, a podcast can be the powerful foundation of a marketing plan that helps you establish your brand in the market, and build an email list that gets you more clients.
These outcomes are only possible if we’re actually focusing on the things that really matter and push the needle.
There is so much noise in the marketing world, and it can be hard to separate what drives results and makes all the difference from the smaller things that don’t actually make an impact.
If we want a podcast that drives results to our expert business, we have to focus on the key things that matter, and ignore everything else.
In this episode, I discuss what matters when it comes to launching a podcast, and how those key things play into the success of your podcast.
Adam King On Rebranding His Interview Podcast & Creating Demand Through Content
Interview podcasts have become a dime a dozen and standing out requires consistent evolution and experimentation. Repeat guest, Adam King has rebranded and relaunched his podcast as a hot seat with multiple guests, featuring real questions from real people in his audience.
With whatever podcast format we take, the key is understanding our belief system and point of view so well that an interview podcast ties back into our Big Idea.
On this special interview episode, founder of Think Like a Fish and host of the B2B Growth Think Tank Podcast, Adam King shares the reason behind his rebrand, the execution, and what he’s seeing in the world of podcasting.
Hamster Wheels & Freedom
Freedom is my #1 value. I want introverted experts to have freedom from guilt, frustration, peer pressure and the hamster wheel of social media. Why do I say hamster wheel? Because as soon as you take a break, it stops working.
Social media companies are rewarding real time content and real time engagement, which favors the extroverts.
For an extrovert, being social is energizing. For an introvert, it requires us to use energy and then recharge through alone time. That combination doesn’t work well with today’s social media which is now a hamster wheel you can never get off of.
So what’s the way out?
A marketing system that’s designed for introverted experts. With the right system around us, we don’t need to change, and we don’t need to pretend to be an extrovert.
If we want freedom, we need a system that’s designed to leverage our strengths as introverts, rather than making us feel guilty and frustrated for not being more social.
In this episode, I share why the MicroFamous system is the perfect way to back out of the hamster wheel of social media and find freedom.
Customer ReviewsSee All
I’m really enjoying the substance of the Microfamous podcast and book. Matt communicates his ideas and experience so clearly. I appreciate the conversations with the featured guests. I learn so much each time I tune in. Highly recommend!
I head Matt interviewed on another podcast and immediately subscribed to this one, AND bought and read his book by the same name. As a new podcaster myself, rather than spend the next few years fumbling around, making mistakes and doing things the hard way, I am going keep listening to this one and following Matt’s strategic advice. If you are launching a podcast to grow your coaching or consulting biz, this is a must listen.
Clear guidance for growth
I am neither a friend nor client of Matt’s. I began listening to his podcast after he reached out to me on LinkedIn for a brief introductory chat. Now MicroFamous is on my short list! I gain something from every episode for my business and my own podcast efforts.