Welcome to MicroFamous, where we share a new path to become famously influential to the right people. Designed for emerging coaches, consultants & speakers, the MicroFamous Podcast helps you shift your growth strategy in just 15 minutes.
I'm obsessed with answering the question, "How do we turn coaching & consulting into a dream business without being on social media all the time?"
Fortunately I've found a strategy that does exactly that. And I want to share it with you through the podcast.
Want to become a respected thought leader in your field, working with clients you love, and serving them profitably? And do it without being glued to your phone or getting locked into a business you hate?
Then you're in the right place. I'm your host, Matt Johnson, agency founder and author of MicroFamous. If you're driven to teach, train and lead, it's time to become famously influential to the right people.
How I Run My Business as an Introvert
One of my friends has an amazing office space. It has beer taps and coffee in the kitchen, flat screens everywhere, booths and workstations for all his staff.
It looks awesome, but to an introvert, it looks VERY people-ey. Introverts don’t have unlimited energy to be social, and that’s why I have a team where everyone works from home.
I built a system around what allows me to be myself, while still leading my team effectively and getting results for clients.
Here are the keys I’ve found to managing a team as an introvert.
We are relentless about our weekly meetings. I’ve talked to my Head of Content in South Africa nearly every week for 3+ years. She also runs the weekly meeting, so if I’m traveling the meetings roll on without me. Numbers are reported, contingencies are planned for, systems are improved, all due to the weekly meetings.
All key staff on this simple walkie-talkie app, it makes communication super fast. (And yes, we’ve tried Slack. Not a fan.) We try to limit email use to communicating with clients, not each other.
Clear lines of command
This comes straight out of Extreme Ownership. No one has two bosses. It’s crystal clear who reports to who. Our key team members are also directly involved in the hiring process, even some going so far as to train their replacement so they can take on new roles.
Everything in the agency is either a system or a project. And once something is a system, I can put a metric on it. Team members know the one key metric they are responsible for, or supporting the rest of the team to hit.
That’s how I protect my energy so I can put it where it matters most - marketing.
The Myth of the Magical Flurry of Activity
When it comes to hitting our goals in our thought leadership business, enduring authority, influence and visibility come from long-term, consistent, relentless, and methodical effort.
A big trap I see us fall into is thinking that a flurry of marketing activity will make up for that long-term effort, and help us achieve these goals in less time.
No amount of activity can outpace consistent methodical action. To achieve our goals, we have to build a foundation of effort that’s sustainable in the long run, instead of relying on short-term bursts of activity.
How does putting too much reliance on the Magical Flurry of Activity get in the way of building influence and our ability to nurture ideal clients? Why is it so critical for us to operate at a level that feels sustainable?
In this episode, I talk about why we can’t get results from a flurry of activity, and what we should be doing instead.
Breaking Limiting Beliefs in Our Clients
If you’re coaching or consulting, you’re going to run into client limiting beliefs. We’re going to run into the things our clients believe about the world, business in general, themselves and what’s possible for them. While we can’t deal with ALL limiting beliefs before a client signs up, we have to choose which limiting beliefs are the most important to break.
The question is when do you want to deal with limiting beliefs, after they’ve started the client relationship, or before?
I would rather deal with them before.
The content we put out to our audience is a great opportunity to break those limiting beliefs before they ever show up on our doorstep for a sales call.
In this episode, I give you 3 examples of limiting beliefs, how they can be dealt with by the content we produce, and how that helps us create ideal clients. We’ll deal with one example from 3 industries, business coaching, business consulting, and podcasting.
Turning A Podcast into an Incubator for Ideal Clients
When I work with clients to launch their podcast, one of the areas we spend the most time on is their Clear & Compelling Idea. The Clear & Compelling Idea grabs attention, compels action and attracts people who are primed and ready to become our clients right away.
Our podcasts can also appeal to the people who would be ideal clients if they were exposed to the right content over time. A podcast built on the foundation of our Clear & Compelling Idea converts people to our Point of View. Every story, interview, solo episode, and client case study is an opportunity to drive our Clear & Compelling Idea home, and in the process, grow an audience of people who have bought into how we see the world. Once they take that step, buying what we sell is a natural progression.
What are the 3 ways podcasts help us create ideal clients? How does a podcast built on our Clear & Compelling Idea become a pipeline for clients? In this episode, I talk about how to build a podcast that creates ideal clients and I share examples of podcasts with good Clear & Compelling Ideas we can learn from.
What Thought Leaders Can Learn From History’s Greatest General
A thought leader is someone who has the drive to teach, train and lead with ideas and concepts that change the way people think and act so that they can get better results. What sets thought leaders apart and allows them to have simple profitable businesses is their Clear and Compelling Idea.
But in the early stages of building a thought leadership business, not all us have uncovered that positively polarizing, razor-sharp idea. That doesn’t mean we can’t get out there and start getting featured. In fact, the clarity and breakthroughs that uncover our Clear and Compelling Idea take place when we’re out sharing our point of view with the world. It’s tempting to retreat into our own internal thought process to identify and refine our message, but being a hermit genius actually holds us back.
How does external feedback actually help us arrive at our Clear and Compelling Idea? What can we talk about when we don’t have that Idea yet? What can Napoleon’s military strategy teach us about freedom of movement and why it’s a big advantage for thought leaders?
In this episode, I share what we can do while we’re in the process of finding our Clear and Compelling Idea, and why we shouldn’t do the process of refining our message internally.
The Power of One
If we want a simple, profitable thought leadership business, our sole focus should be on finding the Clear & Compelling Idea that speaks deeply to our ideal client.
To cut through the Noise, we need a message that’s razor sharp, crystal clear and positively polarizing. We need something our competitors would disagree with, something that would cause a stir if we spoke up at an industry event.
Your belief system is like a pyramid. At the top is your Clear & Compelling Idea. Right under that are your Buying Beliefs, the handful of beliefs that support your Clear & Compelling Idea and determine if someone is your “right person.” Under that is your foundation of supporting beliefs, values and opinions, including your Bold Opinions - the beliefs that are controversial and polarizing.
Every one of those supporting beliefs, values and opinions are potential podcast topics, book topics, speaking topics, podcast interview topics. If you’re in the early stages of your thought leadership business, and you’re trying to clarify your message and what you stand for, one of the best exercises is to map out your Point of View.
By mapping out our beliefs, values and opinions, we push ourselves to uncover the supporting evidence, events, and life experiences that have shaped us.
How does this process clarify our beliefs and help us uncover an Idea that can be sharpened and refined into our Clear & Compelling Idea? In this episode, you’ll learn about what it takes to cut through the Noise.
Customer ReviewsSee All
I head Matt interviewed on another podcast and immediately subscribed to this one, AND bought and read his book by the same name. As a new podcaster myself, rather than spend the next few years fumbling around, making mistakes and doing things the hard way, I am going keep listening to this one and following Matt’s strategic advice. If you are launching a podcast to grow your coaching or consulting biz, this is a must listen.
Clear guidance for growth
I am neither a friend nor client of Matt’s. I began listening to his podcast after he reached out to me on LinkedIn for a brief introductory chat. Now MicroFamous is on my short list! I gain something from every episode for my business and my own podcast efforts.
Matt adroitly navigates every interview with his expert guests in such a casual, conversational way I have to remind myself there are constant nuggets of wisdom and insight I might miss if I'm not paying attention! Highly recommend~