53 episodes

The only marketing podcast for introverted experts! MicroFamous helps you become famously influential to the right people....without pretending to be someone you're not.



Designed for introverted business coaches, consultants & thought leaders, the MicroFamous podcast helps you install the MicroFamous system into your expert business.




I'm obsessed with answering the question, "How can introverted coaches & consultants build a dream business without being on social media all the time?"



Fortunately I've found a system that does exactly that. And I want to share it with you through the podcast.



I'm your host, Matt Johnson, agency founder and author of MicroFamous. I want to help you stop trying to be an extrovert. Join me on the podcast and start your journey to become famously influential to the right people.

MicroFamou‪s‬ Matt Johnson

    • Marketing
    • 5.0 • 33 Ratings

The only marketing podcast for introverted experts! MicroFamous helps you become famously influential to the right people....without pretending to be someone you're not.



Designed for introverted business coaches, consultants & thought leaders, the MicroFamous podcast helps you install the MicroFamous system into your expert business.




I'm obsessed with answering the question, "How can introverted coaches & consultants build a dream business without being on social media all the time?"



Fortunately I've found a system that does exactly that. And I want to share it with you through the podcast.



I'm your host, Matt Johnson, agency founder and author of MicroFamous. I want to help you stop trying to be an extrovert. Join me on the podcast and start your journey to become famously influential to the right people.

    Adam King On Rebranding His Interview Podcast & Creating Demand Through Content

    Adam King On Rebranding His Interview Podcast & Creating Demand Through Content

    Interview podcasts have become a dime a dozen and standing out requires consistent evolution and experimentation. Repeat guest, Adam King has rebranded and relaunched his podcast as a hot seat with multiple guests, featuring real questions from real people in his audience.
    With whatever podcast format we take, the key is understanding our belief system and point of view so well that an interview podcast ties back into our Big Idea.


    On this special interview episode, founder of Think Like a Fish and host of the B2B Growth Think Tank Podcast, Adam King shares the reason behind his rebrand, the execution, and what he’s seeing in the world of podcasting.

    • 22 min
    Hamster Wheels & Freedom

    Hamster Wheels & Freedom

    Freedom is my #1 value. I want introverted experts to have freedom from guilt, frustration, peer pressure and the hamster wheel of social media. Why do I say hamster wheel? Because as soon as you take a break, it stops working.
    Social media companies are rewarding real time content and real time engagement, which favors the extroverts.
    For an extrovert, being social is energizing. For an introvert, it requires us to use energy and then recharge through alone time. That combination doesn’t work well with today’s social media which is now a hamster wheel you can never get off of.
    So what’s the way out?
    A marketing system that’s designed for introverted experts. With the right system around us, we don’t need to change, and we don’t need to pretend to be an extrovert.
    If we want freedom, we need a system that’s designed to leverage our strengths as introverts, rather than making us feel guilty and frustrated for not being more social.
    In this episode, I share why the MicroFamous system is the perfect way to back out of the hamster wheel of social media and find freedom.

    • 12 min
    The First Step To Become MicroFamous

    The First Step To Become MicroFamous

    Being MicroFamous means becoming famously influential to the right people - being someone who leads people to new beliefs, actions and results.
    In order to reach that destination, we need a clear message that cuts through the noise in a way that’s compelling and sustainable, and we need to focus on having clarity in our message.
    Who should we go after?


    This is the critical decision we need to make before we do anything else. Without this decision, we’re left chasing attention without really knowing who we’re trying to reach and resonate with. For introverts, it is especially important to narrow our focus or else we’ll burn out.


    Going after the maximum eyeballs on our content leads us away from the things that will actually get us the sustainable, profitable, simple and enjoyable business we all want.


    When we get clarity on who the right people are, it gives us massive power and sets us up for success.


    In this episode, I share the first question we need to ask ourselves in the journey to becoming MicroFamous, why introverts shouldn’t approach marketing the way extroverts do, and how to build a profitable and rewarding business by narrowing our focus.

    • 17 min
    To Be Profitable, Something Must Be Hard (and That’s Great News!)

    To Be Profitable, Something Must Be Hard (and That’s Great News!)

    In a world of no competitors, we could offer something that’s easy for us to deliver, and because it’s rare and valuable, it’s easy to market and sell.
    Sadly, we don’t live in that world.


    In a world of competitors, something must be hard in order for us to have a profitable business. Let’s look at 3 companies, Starbucks, GoDaddy and Apple.


    Starbucks did no TV advertising, and very little advertising in general, until it was already the Starbucks we know today. It grew almost entirely by word of mouth because they did the hard work of creating a service experience that was totally unique and compelling. Then they did more hard work, the really really hard work, of delivering that experience consistently, day after day, all around the world. They didn’t need a big breakthrough in their sales or marketing strategy, people did the talking for them.


    They’re an example of doing the hard work on the service, the thing they’re selling.


    GoDaddy is an example of the exact opposite.


    They sell domains, something that a bunch of other companies do or could have done.


    The service is relatively easy to deliver, and they have a truckload of competition.


    What stands out about GoDaddy is their marketing. They’ve built this fun, outrageous brand on the back of outlandish, loud, colorful ads chock full of beautiful celebrities like Danica Patrick.


    They had a service that was easy for them to deliver, but hard to market and sell.


    So they did a very hard thing - they took a commodity business and gave it a personality. That’s a marketing breakthrough. They did the hard work in their marketing.


    If you want to be really, really successful, do both. That’s why Apple is so successful.


    Apple did the hard work of creating a handful of amazing, world-changing products that people absolutely go nuts for. Then they followed that up with a marketing strategy that gave their brand a fun, memorable, hip, young, rebellious personality. They created a brand that people wanted to identify with.


    They did two hard things - they created something almost impossible for other companies to replicate, then followed it up with brilliant marketing that created one of the most powerful and influential brands of all time.


    Here’s the lesson for experts. If we want to be profitable for any length of time, we need to do something hard.


    Either create something - a product or service - that’s nearly impossible for others to copy. OR create a breakthrough in sales and marketing that’s nearly impossible for others to copy.


    They can both be done, but what we CAN’T do is offer something that was easy for us to create, and then expect it to also market and sell easily.


    IF we have something that was easy for us to create, then we probably have competition and it won’t be easy to market and sell.


    That’s great news because most of our competitors aren’t willing to do that. It leaves a great opportunity for those of us willing to do something hard.


    If you have an idea for a show and you're not sure if it works best as a podcast or a YouTube channel, grab a brainstorm call with us. In 15 minutes we can brainstorm your idea, your potential topics and help determine which platform is best for you.

    • 14 min
    Ask These 3 Questions to Sharpen Your Message & Attract the Right People

    Ask These 3 Questions to Sharpen Your Message & Attract the Right People

    The online space will continue to get more crowded, not less. You’ll never have fewer competitors, people’s attention spans will keep shrinking, and everything is going to keep getting more cluttered, fractured, and fragmented.
    As an introverted expert, how do you cut through all this noise without being bombastic, personality-driven or showing up louder and more frequently than your competitors?


    The answer is showing up with an idea that’s so Clear and Compelling that when the right person hears it, they can’t unhear it. We have to continue to refine our idea until the only response we get is “Wow! How can I learn more?”


    In this episode, I talk about the 3 questions we need to ask if we want to sharpen our message.


    1) “WHO are your right people?”
    Make the critical decision before you do anything else. If you don’t know who you're speaking too, or you’re speaking to too many different types of people, you’ll never be able to uncover a Clear and Compelling Idea that speaks deeply to them.


    2) “What’s the core idea of my business - in 1-2 sentences of plain English?”
    Cut out any puffery, ego or hard-hitting, fancy words. Go for clarity first, then see if what you have is compelling. If you find yourself adding in emotionally compelling, interesting, cool-sounding words, cut them out.


    3) “What happens when people hear my idea in its plainest form?
    If the idea itself, expressed in plain English, doesn’t grab the attention of your right person, then go back to the drawing board. The reaction we’re going for is, “WOW, I didn’t know that was even an option, tell me more!”




    If you have an idea for a show and you're not sure if it works best as a podcast or a YouTube channel, grab a brainstorm call with us. In 15 minutes we can brainstorm your idea, your potential topics and help determine which platform is best for you.

    • 16 min
    Podcasting vs YouTube: Which Is Better for Experts in 2021?

    Podcasting vs YouTube: Which Is Better for Experts in 2021?

    Can both podcasting and YouTube work for introverts?This question has come up several times in the last few days, with both clients and new prospects.
    My answer is absolutely! Both platforms work well for introverts.


    However, the one you choose to focus on depends on your goals, and there are big pitfalls to getting it wrong (listen to the full episode for more on that).


    Let's start with 3 things podcasting and YouTube have in common.


    Time-shifted - Content can be recorded, edited and published weeks or even months apart
    Optimizable - The final product can be broken down into small pieces and optimized one piece at a time - every part doesn’t have to be perfect in real time
    Long shelf life - Both podcasts and YouTube videos get found months and years later.


    In the episode we also share 4 reasons for video podcasting even if you don't intend to grow a YouTube channel, and we finish by answering the question, "Can a podcast and YouTube channel co-exist?"


    If you have an idea for a show and you're not sure if it works best as a podcast or a YouTube channel, grab a brainstorm call with us. In 15 minutes we can brainstorm your idea, your potential topics and help determine which platform is best for you.

    • 22 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Anastasia8888 ,

Inspiring Content!

I’m really enjoying the substance of the Microfamous podcast and book. Matt communicates his ideas and experience so clearly. I appreciate the conversations with the featured guests. I learn so much each time I tune in. Highly recommend!

FlameRetardant ,

Straight talk

I head Matt interviewed on another podcast and immediately subscribed to this one, AND bought and read his book by the same name. As a new podcaster myself, rather than spend the next few years fumbling around, making mistakes and doing things the hard way, I am going keep listening to this one and following Matt’s strategic advice. If you are launching a podcast to grow your coaching or consulting biz, this is a must listen.

JKarrh ,

Clear guidance for growth

I am neither a friend nor client of Matt’s. I began listening to his podcast after he reached out to me on LinkedIn for a brief introductory chat. Now MicroFamous is on my short list! I gain something from every episode for my business and my own podcast efforts.

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