On today's episode of Authentic Influence, Adam Conner is joined by Kathleen Hall, the Chief Brand Officer of Microsoft. True to form, Microsoft Teams was used for the recording, for which the show has its first video asset!
Today, you'll learn:
Kathleen's journey to Microsoft, and how going into advertising broke her dad's heart; why Kathleen loves advertising
Kathleen's favorite moments with Microsoft thus far through her time from the Vista days to today
How being more digitally connected is actually making conversations and interactions more intimate
How Microsoft is harnessing the rich wave of at-home moments consumers are experiencing with the brand (including that Mother's Day spot!)
How the increasingly visceral and relatable, less polished content we're seeing now might stick around after COVID
As always, advice on building a more authentic brand
Check out Microsoft's Mother's Day spot featuring real Teams users here: https://www.youtube.com/watch?v=-tXihZql624.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)