56 episodes

Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.

Middle Earth - China’s cultural industry podcast The World of Chinese

    • TV & Film
    • 4.7 • 11 Ratings

Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.

    #54 What is the future of China’s animation industry?

    #54 What is the future of China’s animation industry?

    With a market that will quadruple between 2013 and 2025, China’s animation industry is getting more and more assertive with success stories like Ne Zha (2019), currently the third highest-grossing films in Chinese box office. But what challenges do Chinese animators, producers, and storytellers still face? And how can animated Chinese stories find an audience abroad?


    Featuring
    Lulu Hansen: Creative producer
     Yi Yan: General Manager of Ju Pin Pictures
     Dalton Grant Jr.: Co-Founder Floating World Animation Studio 


    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support. 

    • 47 min
    #53 B-Movies to E-Movies: China's 100M online film industry

    #53 B-Movies to E-Movies: China's 100M online film industry

    In February 2021 China’s cinemas sold more ticket than the USA—a result of the COVID-19 epidemic, but also of a population more and more eager to see quality movies on the big screen. Yet for every movie that comes to the silver screen, several others are released over the internet at the same time. Called e-movies, or wǎngdà (网大), they became a massive pop-culture phenomenon in China with a production peak of over 2,200 films in 2017. 
    How did this industry evolve over the last decade, and what does it say about the growth of Chinese cinema? 
    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture, and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support. 

    • 37 min
    #52 Temple Dongjingyuan: How to bring a Ancient Temple Back to Life?

    #52 Temple Dongjingyuan: How to bring a Ancient Temple Back to Life?

    Not far from the Forbidden City lies Temple Dongjingyuan (Temple 东景缘), formerly knowed as the Zhizhu Temple. It was founded at the beginning of the 15th century, and the current buildings date from 1700. Centuries after it was founded, and decades after it was decommissioned for religious services in the 1950s, the place is miraculously still standing and is a center of culture in the neighborhood. 
    In 2007, Juan van Wassenhove and Lin fan (林凡) decided to restore the place and run it as a cultural heritage enterprise. How do they manage to keep the place afloat and find a balance between preserving the history and making a profit ? 
    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture, and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support. 

    • 39 min
    #51 Pop Mart : How to Make an Addictive Toy

    #51 Pop Mart : How to Make an Addictive Toy

    If you are on this side of the Great Wall, you might have seen their shops and vending machines in malls: Pop Mart. This public company worth 11 billion USD sells “mystery” toy boxes containing a single cute figurine from a potential set of several characters. Buyers do not know which figurine they have bought until they open the box. The company is widely successful in China and has even led other companies to copy their marketing methods.
    Joining Middle Earth Podcast are creative director Juan Tan, Pop Mart's representative Amaia Perea, and business journalist Jiang Yaling, who will talk about how Pop Mart became so successful, the process of creating their IP, and the dark sides of the mystery box craze. 
    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture, and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support.

    • 40 min
    Middle Earth joins “The World of Chinese” magazine’s network

    Middle Earth joins “The World of Chinese” magazine’s network

    Middle Earth is now joining The World of Chinese magazine podcast network.
    The World of Chinese (TWOC) is a bi-monthly English magazine and website dedicated to Chinese society, language, and culture. Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground. As Middle Earth focuses on the creation and distribution of art and content in China, we saw some common values and topics, that’s why we decided to join forces. 
    More to come in the coming weeks. To find out more about The World of Chinese, go to www.theworldofchinese.com, link in the podcast description, and subscribe to the print or digital issue of the magazine.

    • 1 min
    #50 RED : Marrying content and e-commerce

    #50 RED : Marrying content and e-commerce

    Joining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic, and more. 
    Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!
    With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.
    Recommendations: 
    The brand HEYTEA, which provides recipes and teaches followers how to make milk tea at home.
    The social influencer Alex 绝对是个妞儿.
    Answers to the quiz:
    Xiaohongshu’s founders are Miranda Qu and Charlwin Mao.
    Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu. 
    Fàn Bīngbīng 范冰冰 has the biggest account on Xiaohongshu.

    • 47 min

Customer Reviews

4.7 out of 5
11 Ratings

11 Ratings

Ms39xwwww ,

👍🏻 Diversified perspectives!

Always good to find such a pod with interesting topics and diversified voices. Thank you for putting all these perspectives together!

Ssttoo ,

Not enough episodes!

A nice and condensed show, just wish there would be more episodes per month !

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