78 episodes

Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.

Middle Earth - China’s cultural industry podcast The World of Chinese

    • TV & Film
    • 4.7 • 11 Ratings

Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.

    #74 Chinese TV Series : How to make them better?

    #74 Chinese TV Series : How to make them better?

    C-Dramas have certainly changed over the years as the competitions grew fierce for eyeballs. Why did such changes happen, and what's the future for Chinese TV series industry? 
    Featuring 
    Sara Huang : Scriptwriter 
    Jia Liu : TV Producer 
    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support. 
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.

    • 40 min
    #73 Chinese E-sports (Part 3 – China’s video game industry)

    #73 Chinese E-sports (Part 3 – China’s video game industry)

    With 400 million fans watching over 5000 professional team competing over many games, China’s e-sports industry is one of the most vivid area of China’s cultural industry. How come this industry keeps growing, and what are the recent issues that e-sports players and companies had to face?  
    Featuring 
    - Josh Lee: Perfect World Esports & tournaments director 
    - Zeng Wensen : Riot China Action Genre Publishing Lead 
    - Lucy Zhu : BSC Esports Lecturer & Module Leader 
    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support.
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.

    • 42 min
    #72 Film Distribution: How to Succeed at China’s Box Office

    #72 Film Distribution: How to Succeed at China’s Box Office

    China has become the biggest film’s market in the world after Covid-19, with 82,000 screens, so distributing a movie in Chinese cinemas seems like it would be an easy task. But with dozens of films coming out each week, what are the tricks for film distributors to find their audience?  


    Featuring 
    - Cai Yuchen : UEP Media film distributor 
    - Fan Lixin : Director & InHope Pictures cofounder 


    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  


    Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 


    With thanks to Sean Calvo for music support and Chu Siyi for live translation. 


    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.

    • 40 min
    #71 China’s Music Festivals

    #71 China’s Music Festivals

    Music festivals have only been around for two decades in China, but have increased exponentially—even leading some to worry about a bubble—until the Covid-19 outbreak. Since then, how has the industry tried to make a comeback for Chinese music-lovers? 
    Featuring 
    - Eric de Fontenay - MusicDish 独立小炒 President
    - Yang Yu - Midi Festival Head of International
     Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support.
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.

    • 50 min
    #70 China’s Indie Games (Part 2 – China’s video game industry)

    #70 China’s Indie Games (Part 2 – China’s video game industry)

    China’s video game industry is huge, but most of the games are made for the mass market of online mobile players. But what about the niche market of indie games, often focused more on single player story or particular game mechanics? How do Chinese creators find their audience, and do they have an audience outside of China?  
    Featuring 
    - Jin Yu : Wanba Studio Founder & Game Producer 
    - Zog Zhu : Indie Games Publishing Manager 
    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support and Li Muyuan for live translation. 
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.

    • 41 min
    #69 The Seducing Power of IPs

    #69 The Seducing Power of IPs

    As China’s cultural market becomes more and more competitive, some content producers are looking for the silver bullet to avoid failure: IP. What does IP mean in the Chinese market, and what’s the best way to create one?  
    Featuring 
    - Kevin Feng : Stars Collective China Executive Officer 
    - Li Danlei : Story FM Podcast Copyright Manager 
    - Xu Xinyi : Bridging the Dragon Sales Coordinator  
    Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  
    Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 
    With thanks to Sean Calvo for music support and Chu Siyi for live translation. 
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.
    The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.

    • 41 min

Customer Reviews

4.7 out of 5
11 Ratings

11 Ratings

Ms39xwwww ,

👍🏻 Diversified perspectives!

Always good to find such a pod with interesting topics and diversified voices. Thank you for putting all these perspectives together!

Ssttoo ,

Not enough episodes!

A nice and condensed show, just wish there would be more episodes per month !

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