Mike True — How AI is Redefining AdTech, Attribution & Multi-Channel Growth

Mike True is the co-founder and CEO of Prescient. Before founding the company in 2019, he helped clients at App Annie, IBM, and Oracle grow revenue through AI and analytics solutions. He holds a B.S. in Marketing from Salve Regina University.

Mike True
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
Website: https://prescientai.com/

Flor Laorga
LinkedIn: https://www.linkedin.com/in/flor-laorga/
X: https://x.com/florlaorga
Website: https://aifn.co/flor

AI Frontier Network
Website: https://aifn.co
LinkedIn: https://www.linkedin.com/company/ai-frontier-network/
X: https://x.com/aifn_co
YouTube: https://www.youtube.com/@ai-frontier-network

OUTLINE
00:00 Start
00:39 Founding Prescient During the Pandemic
02:58 Lessons from IBM and Oracle
04:20 Three Crucial Startup Tips
06:43 Responsible and Secure Data Practices
07:53 Uncovering Hidden Trends in Marketing
09:53 Measuring AI's Impact on Marketing
17:21 Future of AI-Driven Advertising
20:58 Traits of Successful Founders and Investors