51 min

Millennial Spin Flack Pack

    • Careers

With Millennials expected to surpass Baby Boomers as the largest living adult generation this year, according to the Pew Research Center, PR people everywhere would be wise to do all they can to understand this generation’s mindset.

Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996.

With Millennials expected to surpass Baby Boomers as the largest living adult generation this year, according to the Pew Research Center, PR people everywhere would be wise to do all they can to understand this generation’s mindset.

Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996.

51 min

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