11 episodes

The coolest business podcast that comes in 5-minutes increments. We talk about small business, marketing, startups, and other topics useful to entrepreneurs. Have questions on any of our episodes? We'll answer them on the air!

We help build better small business with expert advice and keep you up to date on the latest Digital Marketing and SEO trends.

New episodes on Thursdays.

MIND your Business Podcast MIND Development and Design

    • Business

The coolest business podcast that comes in 5-minutes increments. We talk about small business, marketing, startups, and other topics useful to entrepreneurs. Have questions on any of our episodes? We'll answer them on the air!

We help build better small business with expert advice and keep you up to date on the latest Digital Marketing and SEO trends.

New episodes on Thursdays.

    CAN-SPAM Basics and Email Marketing Questions

    CAN-SPAM Basics and Email Marketing Questions

    This week we start our new 5-minute format! Listen to Kyle talk about the basics of the CAN-SPAM act and answer some questions about email marketing from listeners and around the web. Have a future topic you want to see covered or questions on the episode? Leave us a comment!
    Episode Transcription:
    “Welcome to the MIND Your Business podcast! I’m your host, Kyle Speaker, and this week kicks off our brand new podcast format. Now you can listen to us talk about small business, marketing, and life  in 5-minute bite-sized chunks every thursday.
    This week we are going to be expanding on an article we wrote a few months back about the CAN-SPAM act. We’ll also be answering some common questions about email marketing from small business owners.
    What is the CAN-SPAM act?
    Put simply, it provides regulations and guidelines for internet marketers, in order to help protect consumers. I like to break down the act into its 5 main pillars:
    Number 1: Your header info must be accurate. This refers to things like the domain name and email address that is being used in your message. It’s pretty easy to stay out of trouble with this one, as long as you aren’t pretending to be from a domain other than your own, you should be fine.
    2: The subjects of your emails have to be truthful. Don’t claim to be giving something away for free if you aren’t, and don’t make claims that aren’t legitimate.
    3: You must provide a way to opt-out or unsubscribe from your emails. Once you receive an unsubscribe notice, you have to comply within 10 business days. Luckily, most email marketing software and companies already take care of this for you.
    4: Commercial emails must identify themselves as an advertisement or solicitation in some way. While there is no hard and fast rule as to how this must be done, as long as you aren’t trying to conceal who you are in a shady manner, you should be fine. Bonus points if your email includes where they signed up for your email list at.
    The fifth and last point is that your email must include your business’s physical address. Like most of the other rules outlined in the CAN-SPAM act, this is another way to help consumers know who is really sending them email.
    Now as long as you follow those five main pillars, you shouldn’t have to worry about your email campaigns having any issues with the law.
    Continuing with our theme of email marketing, let’s take a look at some common questions we came across:
    Where can I find emails to place on my marketing list?
    The most common form we recommend is by using sign up forms through your website and content. You might also have some success using methods such as physical sign ups at events or through hosting a contest. If you need a lot of emails quickly, or are looking for a focused “email blast”, purchasing a list may also make sense.
    Can I use scraped emails in my marketing?
    This one is a little more difficult, and may require looking into the specific laws regarding advertising where you live. In most cases, I suggest not using scraped emails if possible. Receiving unsolicited marketing emails is not only annoying, but may be seen as violating the CAN-SPAM act.
    How often should I send emails to my subscriber list?
    The exact frequency of your email campaign depends on your industry and the goals you have for your campaign. I find that the best frequency to send emails at is whichever you told your subscribers when they first signed up. If they signed up for weekly emails, send weekly emails. As long as you’re upfront with how many emails they’ll be getting, and send quality content, any frequency is fine. For those of you that want a hard answer, I prefer weekly. Not only do I typically see the best results from campaigns using this frequency, but it fits with my own personal “flow”.
    That wraps up our episode. If you have any other questions about email

    • 4 min
    Sunny With a Chance of Twitter: Millersville U Meteorologist and Educator Eric Horst on Weather and Twitter

    Sunny With a Chance of Twitter: Millersville U Meteorologist and Educator Eric Horst on Weather and Twitter

    Meteorologist and Educator Eric Hörst On The Weather Channel, Forecasting and Twitter.
    If you’re not familiar with Eric Hörst and the Millersville University weather website, you might want to pay them a visit and experience accurate forecasts with no hype for yourself.  Eric has over 30 years of experience and works with students in maintaining the site and updating the forecast on the website typically twice a week.
    What’s compelling is that in between these updates during the week, Eric is giving timely weather updates via his Twitter feed. Keeping his followers up-to-date as the forecast changes while Mother Nature reminds us who’s in charge.
    On this week’s podcast, Eric shares some of his background in Meteorology, his views on The Weather Channel and his use of Twitter (nearly 6,000 followers) for sharing weather information and forecast changes.
    Thank you for listening to our podcast! Feel free to contact us if you have any questions regarding it or anything website related.  During your next boring business meeting, put in your earbuds and crank up the MIND Your Business podcast!

    • 16 min
    Repurposing Your Website Content featuring Author and Marketing Pro Stoney deGeyter

    Repurposing Your Website Content featuring Author and Marketing Pro Stoney deGeyter

    Can I Repurpose My Content?  Yes, You Can and Stoney deGeyter Will Tell You How!
    This week on the MIND Your Business podcast, we welcome for the first time as our guest Stoney deGeyter, CEO of Pole Position Marketing and author of The Best Damn Web Marketing Checklist, Period!
    Stoney has been in web marketing since 1998, when he started Pole Position Marketing and has a wealth of knowledge to share on all aspects of web marketing.  On the podcast today, the focus is on repurposing your content.  Blog writing for your business is necessary in building trust with the search engines as well as educating and earning trust with your visitors so they will become your clients;  however, blog writing can become overwhelming and begin to feel like a chore really quickly without proper planning.
    Repurposing content, when done properly and with the right intent, can be a major time saver and at the same time help you reach a wider audience.  Stoney will give you guidelines on how to do it properly so you can work efficiently and, as he proudly states, “have more time to binge-watch Netflix.”
    Thank you for listening to our podcast and feel free to contact us if you have any questions regarding it or anything website related.  During your next boring business meeting, put in your earbuds and crank up the MIND Your Business podcast!

    • 15 min
    Breaking Through Your Marketing Comfort Zone

    Breaking Through Your Marketing Comfort Zone

    Best Selling Author, Speaker and Educator Mark Schaefer Discusses How He Broke Through His Own Comfort Zone and Helps Others Do The Same.
    This week on the MIND Your Business podcast, we welcome back one of our favorites…Mark Schaefer, author of numerous best selling books on marketing and content sharing including The Content Code and, most recently, Known.
    No matter who you meet and how successful they are, chances are that they have had to overcome numerous obstacles on their way to success…including stepping outside their normal areas of comfort in order for both their business and their life to progress.
    It can be scary and if you’re scared or nervous, you’re not alone.
    Progress happens outside of your comfort zone.  Let’s say that you’re a bit of an introvert. But the work you do requires you to consistently be in front of people…even speaking and doing presentations.  If that’s the case, then you will be most definitely interested in what Mark has to share.  That’s just part of your takeaway from this week’s podcast…there’s plenty more and, as always, Mark is down-to-earth, fun and entertaining in relating his own journey while giving you tips and advice for yours!
    Thank you for listening to our podcast and feel free to contact us if you have any questions regarding it or anything website related.  During your next boring business meeting, put in your earbuds and crank up the MIND Your Business podcast!

    • 13 min
    Are You Afraid Of Yourself? With Greg Orth of Sandler Training

    Are You Afraid Of Yourself? With Greg Orth of Sandler Training

    Are You Afraid Of Yourself?  Breaking Through Your Marketing Comfort Zone With Greg Orth of Sandler Training.
    This week on the MIND Your Business podcast, we welcome Greg Orth of Sandler Training here in Lancaster, PA!
    If you’ve listened to the podcast or read my blog posts for any length of time, you know that I’m not a fan of what is known as “systematic sales.”  The main reason for this is because in my experience with various sales systems, I found that either 1) they basically taught manipulation techniques or 2) they took good habits employed by successful salespeople and systematized them so someone who doesn’t care can appear as though they do.
    The one exception was my experience with Sandler over 10 years ago.
    The reason I’m doing this “Breaking Through Your Marketing Comfort Zone” series throughout this year is because of the tremendous impact it had and continues to have on my life.  What I learned was how to get over my own fear so I could cross those barriers that I allowed to hold me back in business and my career.
    To market yourself and your brand in the Internet age, transparency is supremely important.  That makes many business owners nervous.  Transparency requires you to go beyond what is comfortable to you, which is where true progress is waiting.
    Greg will discuss the HUGE risk he took in breaking through his own comfort zone to succeed, as well share a story of how he likewise helped a client do the same thing.
     
    Thank you for listening to our podcast and feel free to contact us if you have any questions regarding it or anything website related.  During your next boring business meeting, put in your earbuds and crank up the MIND Your Business podcast!

    • 15 min
    Future-Proof Your Business With Social Media and New Tech featuring Tamara Dorris

    Future-Proof Your Business With Social Media and New Tech featuring Tamara Dorris

    How Can Social Media Help My Business?  Tamara Dorris Answers That And More.
    This week on the MIND Your Business podcast, we welcome author, educator and real estate professional, Tamara Dorris.  We discuss how social media and new technology, such as video, helped her business and her brand over the past 10+ years!
    I was first introduced to Tamara close to 10 years ago. Back when I was working with real estate agents on their Internet marketing. Back when most people were not taking the Internet seriously as a competitive marketplace.  Tamara saw the future. She was among the first in her profession to utilize podcasting before it was cool and incorporate video into her marketing and educational mix.
    Years later her brand thrives and she’s here to share some of what has worked for her and why.
    As well as being a real estate professional for 25 years, she has taught real estate and communication courses as a college/university professor for 12 years, is an active speaker and consultant in real estate and communications, and is the author of 16 books.  I have long admired her embracing of social media and tech early on when many of her peers thought social media was just…ahem…a fad.
    Thank you for listening to our podcast! Feel free to contact us if you have any questions regarding it or anything website related.  During your next boring business meeting, put in your earbuds and crank up the MIND Your Business podcast!

    • 10 min

Customer Reviews

Scott A. Wagner ,

Mind Your Business takes the mystery out of SEO

Any small business owner struggling to stay current with digital marketing trends should listen to the Mind Your Business podcast. SEO guru Mark Boyd explains digital marketing concepts in a straightforward, easy to digest way that's relevant to newbies and pros alike. I recommend that anyone who is responsible for their businesses website, blog or social media presence listen to Mind Your Business.

Kris Bradley ,

Perfect podcast for small businesses

This podcast is timely and informative, Mark and the rest of the guys at MIND are providing SMB business owners with the insights to always be improving their Internet marketing.

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