24 episodes

Conversations with fellow PR agency wonks, news reporters, tech leaders and other experts about how to get media coverage.

Mind Meld PR Breaking New‪s‬ Jonathon Narvey

    • Marketing

Conversations with fellow PR agency wonks, news reporters, tech leaders and other experts about how to get media coverage.

    Mind Meld PR #24 - Marketing automation

    Mind Meld PR #24 - Marketing automation

    Public relations is a force multiplier for your marketing. So... how's that marketing going? We go into how to use marketing automation to streamline your process of bringing in new customers and up-selling your existing ones.  

    Mind Meld PR Founder Jonathon Narvey talks with Mr. Marketology Jeff Beale  

    https://twitter.com/mrmarketology 

    This podcast is produced by Mind Meld PR  

    https://www.mindmeldpr.com/​​​ 

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    • 27 min
    Mind Meld PR #23 - Media bubbles

    Mind Meld PR #23 - Media bubbles

    Thanks to algorithms in your social media feed and Google's personalized results, your media is selected for you. It was not always thus. 

    At one time, it was customary to seek out a more varied media diet - and it wasn't so hard to go outside your media bubble.  

    Mind Meld PR Founder Jonathon Narvey talks to the host of Digital Marketing Masters Matt Rouse about why we're stuck in these media bubbles and how to get out of them.  

    This podcast is produced by Mind Meld PR  

    https://www.mindmeldpr.com/​​ 

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    • 54 min
    Breaking News #22 - Stripped down marketing messaging

    Breaking News #22 - Stripped down marketing messaging

    The Penthouse Night Club is a strip club and cultural mecca in the heart of urban Vancouver. For years, its curious, quirky and funny marquee billboard messages have drawn in crowds, along with plenty of media attention.  

    Do you struggle to come up with the right words for headlines, subject lines, sub-headers and social media messaging, in 140 characters or less? Take a lesson from an expert who has to strip down his message to the essentials in a 40-character physical billboard.   

    Mind Meld PR Founder Jonathon Narvey talks with Penthouse Night Club marketer Benjamin Jackson.  

    This podcast is produced by Mind Meld PR  

    https://www.mindmeldpr.com/​​ 

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    CBC News mentioned in the interview: Infamous Vancouver strip club's mouthy marquee the talk of the town 

    https://www.cbc.ca/news/canada/british-columbia/vancouver-penthouse-nightclub-marquee-1.5875857 

    The Marquee Boys on Instagram 

    https://www.instagram.com/themarqueeboys/ 

    Penthouse Night Club on Instagram 

    https://www.instagram.com/explore/locations/547030002471163/the-penthouse-nightclub/

    • 33 min
    Mind Meld PR Breaking News #21 - Why don't people trust the news?

    Mind Meld PR Breaking News #21 - Why don't people trust the news?

    Trust in media has hit a new low in the USA and pretty much everywhere else, according to a new Trust Barometer 2021 poll from Edelman. Not exactly welcome news to our PR firm, or to the journalists we engage with every day. Less trust is a bad thing, all around.   

    That said, facts are facts -- and in this case, perception in poll results may be reflecting reality all too well. Is the media business broken? How have social media, ideology and activism helped lead to a news culture that fosters agendas and narratives over a shared reality?  Mind Meld PR Founder Jonathon Narvey talks with Capital Daily Managing Editor Jimmy Thompson about why this is happening and how we get out of it.  

    This podcast is produced by Mind Meld PR  

    https://www.mindmeldpr.com/

     

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    Learn more about Jimmy Thompson 

    https://jameswsthomson.com/ 

    See the Edelman Trust Barometer 2021 report 

    https://www.edelman.com/sites/g/files/aatuss191/files/2021-01/2021-edelman-trust-barometer.pdf

    Read "Media trust hits new low" by Axios reporter Felix Salmon 

    https://www.axios.com/media-trust-crisis-2bf0ec1c-00c0-4901-9069-e26b21c283a9.html

    • 58 min
    Mind Meld PR #20 - Crisis PR. What's up with WhatsApp?

    Mind Meld PR #20 - Crisis PR. What's up with WhatsApp?

    WhatsApp unveiled its new terms of service and all hell broke loose. Millions of app users switched to alternatives like Signal and Target. There are lessons in WhatsApp's crisis PR response that are worth noting for other companies facing public outrage fanned by big media outlets. 

    Mind Meld PR Founder Jonathon Narvey and fellow PR pro Shani Kotecha delve into what tech companies can do in this kind of situation.  

    This podcast is produced by Mind Meld PR  

    https://www.mindmeldpr.com/​​​ 

    Subscribe to our tech PR newsletter 

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    Podcast 

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    Watch on YouTube

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    • 23 min
    Mind Meld PR #19 - How to make tech make sense

    Mind Meld PR #19 - How to make tech make sense

    "You're not coders. You don't build tech. So... how are you able to pitch stories about our company and our product?" I'm paraphrasing, but that's a pretty common question from our tech PR clients.   

    Lucky for us, you don't actually have to know how complex tech works on the inside to be able to explain what it does, who it's for and why it matters. But first, you have to ask the right questions.   It's a good thing that Mind Meld PR pro's used to be reporters, because those interviewing skills come in really handy.  

    This podcast is produced by Mind Meld PR  

    https://www.mindmeldpr.com/​​ 

    Subscribe to our tech PR newsletter 

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    Podcast 

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    Watch on YouTube

    https://youtube.com/playlist?list=PLAGH4QLsWlacIxnK_ed6UOzjyWA8xDPhM

    • 16 min

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