46 episodes

Welcome to Mind-Reading Marketing, the podcast for busy CEOs who want valuable content—without the fluffy bs. Join host Isabel Kateman, and her guest experts, for actionable advice on growing your business beyond six figures. Here you’ll find practical tips for marketing and scaling your service or course, and real talk on thinking like a CEO—delivered with New Yorker-style speed. Tune in, get a quick win, and get back to being the boss!

Connect with Isabel:
On Instagram @stripeddogcreative

Learn more about Isabel and Striped Dog Creative visit: https://stripeddogcreative.com

Mind-Reading Marketing with Isabel Kateman Isabel Kateman, Website Design and Brand Strategy for Female Entrepreneurs

    • Business
    • 5.0 • 13 Ratings

Welcome to Mind-Reading Marketing, the podcast for busy CEOs who want valuable content—without the fluffy bs. Join host Isabel Kateman, and her guest experts, for actionable advice on growing your business beyond six figures. Here you’ll find practical tips for marketing and scaling your service or course, and real talk on thinking like a CEO—delivered with New Yorker-style speed. Tune in, get a quick win, and get back to being the boss!

Connect with Isabel:
On Instagram @stripeddogcreative

Learn more about Isabel and Striped Dog Creative visit: https://stripeddogcreative.com

    46. Top Three Website Questions

    46. Top Three Website Questions

    In this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website. 
     
    During this episode, I’m walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic.
     
    In today’s episode we covered:
    • How to confidently raise your price
    • How to create copy that will take price off the table for your clients
    • Chatting with potential clients to create an irresistible offer
    • Three tips for creating a high-converting website
     
    Learn more about the Mind-Reading Website Program
     
    Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

    For the Show Notes, head over to https://stripeddogcreative.com/podcast/ 

    • 16 min
    45. Three Website Tweaks You Can Make Today to Get a Client

    45. Three Website Tweaks You Can Make Today to Get a Client

    In today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page!
     
    The more distractions you provide, the less likely you are to book a client. Jump into the episode to get my top three things you can add or remove from your website today to increase your conversion rate. 
     
    In today’s episode we covered:
    • Why it’s important to keep your audience engaged on your website
    • Why distractions on your website cost you clients
    • Why newsletter pop-ups are only serving one goal
    • How many CTAs you should have on your website and why
    • Where your social media links should appear on your website
     
    Get on the waitlist for the Mind-Reading Website Program.
     
    Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
     
    For the Show Notes, head over to https://stripeddogcreative.com/podcast/ 

    • 9 min
    How Client Research Can Help You Create an Irresistible Service with Melissa Harstine

    How Client Research Can Help You Create an Irresistible Service with Melissa Harstine

    This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. 
    The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does. 
    On today’s episode of Mind-Reading Marketing, Melissa and I are going over exactly how to find dream clients, how to get them to chat with you, and how to create website copy and marketing language that’s going to have them begging to work with you!
    In today’s episode we covered:
    • The benefits of client research when creating a new offer or course
    • The best time to conduct this research
    • How to identify the people you want to speak with and how to get in touch with them
    • The best way to reach out to and incentivize these people so they’ll actually get on the phone with you
    • How to create the questions for your interview in a way that guarantees results Advanced interview tips for getting the juiciest answers
    • The biggest mistakes business owners make when doing their own research 
    Apply to work with us.
    Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
    For the Show Notes, head over to stripeddogcreative.com/podcast

    • 27 min
    Sales Funnel Strategies to Get More Clients with Lindsay Sims

    Sales Funnel Strategies to Get More Clients with Lindsay Sims

    Whether a client is going to work with you in two days or two years, it’s important to nurture them through your email list.
    In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged. 
    Lindsay is taking us through her upside-down approach to understanding a potential client’s motivations and developing a sales funnel that’s going to make them excited to work with you.
     
    In today’s episode we covered:
    • What a sales funnel is
    • Why funnels are so important in helping a business scale
    • The right way to set up your sales funnels
    • Why strategy is so important when setting up effective funnels
    • What business owners need to know about their audience before setting up effective funnels
    • Lindsay’s upside-down sales funnel strategy
    • How to ensure people are actually consuming the content within your funnel
     
    Apply to work with us.
     
    Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
     
    For the Show Notes, head over to stripeddogcreative.com/podcast

    • 25 min
    How Dubsado Can Help You Scale with Ease (and Change Your Life)

    How Dubsado Can Help You Scale with Ease (and Change Your Life)

    Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer.
     
    On today’s episode, I’m chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We’re diving into how Dubsado literally changed my life and how it can not only make it easier for you as the business owner, but also elevate the experience for your clients.
     
    In today’s episode we covered:
    • What a CRM is and how it can help business owners stay more organized and scale efficiently
    • What Dubsado offers and how it’s different from other CRMs
    • How workflows in Dubsado can take work off your plate
    • How a CRM system elevates your client’s experience when working with you
    • Why automation isn’t cold and how it actually benefits your clients
    • Creative ways to uplevel your client’s experience
     
    Apply to work with us.
     
    Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

    For the Show Notes, head over to stripeddogcreative.com/podcast

    • 28 min
    Secrets to Outsourcing Successfully with Michelle Thompson

    Secrets to Outsourcing Successfully with Michelle Thompson

    What if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing.
    In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive.
    From how to know when it’s time to hire to exactly what you need to have prepared before a new team member’s first day, Michelle and I talk about making sure you set your new team member (and yourself) up for success.
    The biggest secret?
    A little bit of preparation goes a long way. 
     
    In today’s episode we covered:
    •  How to know when it’s time to bring on an additional team member
    •  How to figure out what your next hire should be (and how it’ll affect your bottom line)
    •  The difference between an executive assistant and a virtual assistant
    •  What you need to do to prepare for your new hire
    •  How to make sure you’re appealing to all types of learning styles
    •  How to have your employees update and manage your standard operating procedures (SOPs)
    •  The tools you need to find, hire, and manage your team members
     
    Apply to work with us.
     
    Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
     
    For the Show Notes, head over to stripeddogcreative.com/podcast

    • 32 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Shinerkeg ,

Every Small Business Owner Needs This Podcast!

Thank you Isabel for this amazing resource! I have been going back and listening to previous episodes and the information you and your guests share = GOLD. If you own a small business or are an online entrepreneur, put this podcast in your rotation.

Dog House Ranch ,

Do you need a new website? Listen Isabel’s Advice

Great job. I listened to the episode about websites and on so many levels we’re in alignment. I use different words but the advice I give is basically the same as what you describe. I especially appreciated your perspective on SEO. Any business owners who is looking to upgrade their website should listen to this podcast.

James Hipkin
CEO, Red8 Interactive

Mrbowler98 ,

Great strategic marketing insights!

Isabel is whip-smart, and her direct and authentic advice on how to market and scale your business is invaluable. A must-listen for entrepreneurs who are ready to get to work!

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