Maybe you feel like you’ve tried everything without success. Or you’ve been putting off trying anything because you just don’t know where to start. My goal is to shed light on what a Marketing Plan might consist of for a local business. The key word (no pun intended) is "Plan"! There are no shortcuts...something I've learned over the last 8 years searching for a "Magic Bullet". It takes a strategic approach, and time.
We collaborate with businesses to put together a road map for their marketing; creating websites, offers (Every business needs to have "offers"!) and tools to nurture leads.
Are you an independent professional, e.g. Mortgages, Real Estate, Financial Advisors?
Many professionals that build their own book of business are finding it increasingly important to brand themselves. This segment isn't about "branding", but more about building an audience, and where you might be sending them, digitally speaking. Couple that with the shake up of social media and tech giant censorship, owning and managing your own presence has become so important. We will continue to use social media platforms, but we don't want to beholden to them at the same time. They can change the game whenever they want...you don't own your LinkedIn, Facebook, or YouTube channel, they do.
A RE-introduction…It’s been awhile!
In this episode I just want to re-introduced myself and the company “minding my business”. It’s been a while since my last podcast and I do want to get back on track sharing what’s going on out there in the digital marketing space. Specifically we work with local business, small and midsize businesses. Some of the campaigns that are running now are using what we call AdTech solutions. Involves some Geo fencing, and combining direct mail with digital advertising campaigns.
Restaurants are beginning to reopen.....or are they?
For many being without income for sometime during the shut down coupled with increased supply costs and increased food costs, many are questioning whether they should reopen!
Restaurant takeout and food delivery, has skyrocketed by 70%.… Not surprising
For the restaurants that have transitioned to online, their sales are back and are thriving. The rest, the restaurants still on the fence about what they should do, we want to help! There’s some info in here to direct them on what they should be doing to increase their takeout and delivery business...Let's Do This!
An Interview with Ian Bethell USHealth Advisors
I had the opportunity to interview Ian to help answer a lot of the questions out there regarding health insurance and how to navigate the maze. With so many folks being furloughed and businesses closing their doors, there are some pressing questions. And for the folks on COBRA plans, there is a short window to lock down coverage for you and your family.
You can reach Ian on his cell by text or call at (561) 307-2356 or email him IAN.BETHELL@ushadvisors.com. There is no cost or obligation to ask Ian any insurance related questions. He is an Advisor and will guide you. If there is a better or more affordable plan for you and your family, Ian can set you up with the right fit.
Interview with Charlie Janes a local business advisor & Sales Coach
Charlie has 25+ years as a "Turnaround Expert", helping businesses improve internal processes, develop new product or service offerings and growing overall sales. In this interview Charlie makes some suggestions on what we as local business owners should do with the downtime and preparing to get back to business.