Hosts Will Leach and Steve Brown talk all things behavioral science and why it matters in marketing, business and life!Rated Top 15 Behavioral Science Podcasts by FeedSpot and Finalist for Marketing Research Podcast of the Year, 2022, The Mindstate Marketing Hour is THE Podcast for all things Behavioral Science Marketing.
Using Behavioral Marketing to Break Through the Holiday Clutter
We all know that developing breakthrough massaging is critical to ending this year on a high note. But getting your messaging and emails noticed can be very difficult, with so many companies jumping onto the bandwagon of creating holiday ads to make an impression during these busy times!
Well, check out this episode of the Mindstate Marketing Hour, where Steve and Will discuss some behavioral science-based best practices you can use to get your message seen, and acted on, this holiday season.
Top 3 Content Frameworks to Increase Your Sales
When you're creating content that must grow sales, it's easy to get stuck in a rut and not know where to start.
On this episode of the Mindstate Marketing Hour, we’ll help you shake up your marketing using three popular content frameworks. Whether you're just starting out or feel like you’re spinning your wheels, these frameworks will give you some fresh ideas to sell more and worry less.
A Conversation with Lisa Wilding-Brown
What You Can Learn from 2 Failures and 1 Success
You know those people who say, “Failure is a good teacher”? Well, they're not kidding because Will has learned a lot from his mistakes, as he shared in the last episode. This time he asked one of his favorite people, CEO of InnovateMR Lisa Wilding-Brown to join him on The Mindstate Marketing Hour to talk about growing from past mistakes. Lisa will share a few personal stories of professional failures and successes. Plus, she’ll share what learned about herself and life in the process. You won’t want to miss it!
What You Can Learn from Two Failures and One Success
The saying, "Failure is a teacher," has some truth to it. In this episode of the Mindstate Marketing Hour, Will shares two personal stories of business failure and one success. By learning from our mistakes, we hope you will avoid falling into the same pitfalls and increase your chances of growing a profitable brand.
The Power of Being Human in Business - Interview with Hunter Thurman
In this episode of the Mindstate Marketing Hour, one of the top behavioral science influencers, Hunter Thurman, joins Will and Steve for an interview. As founder of behavioral research and consulting firm Alpha-Diver, he shares how his passion for neuroscience has guided his entrepreneurial journey—and helped him grow his brand by double-digits.
How to Make Your Behavioral Insights More Actionable for Your Brand
If you're like most brand researchers, you spend a lot of time gathering deep consumer insights to help your brand reach its growth plan. But now that you have these rich insights, what do you do with all that information?
In this episode of the Mindstate Marketing Hour, we’ll discuss how to turn a marketing research study into a full-blown behavioral design initiative with concrete actions that will improve your brand and your impact.