31 episodes

Hosts Will Leach and Steve Brown talk all things behavioral science and why it matters in marketing.

Mindstate Marketing Hour Will Leach

    • Business
    • 5.0 • 8 Ratings

Hosts Will Leach and Steve Brown talk all things behavioral science and why it matters in marketing.

    Behavioral Marketing Predictions for 2022

    Behavioral Marketing Predictions for 2022

    For many business owners, 2021 was a mixed bag. So what can you do to ensure 2022 goes as smoothly as possible for your marketing?
     
    This episode of the Mindstate Marketing Hour, I’ll share my predictions for how marketing could change over the next twelve months (and how to stay on top of the trends).

    • 42 min
    Creating and Sticking to Your New Year’s Resolutions

    Creating and Sticking to Your New Year’s Resolutions

    Do you make New Year’s resolutions every year? If so, you know how difficult it is to actually achieve them. Sticking to any resolution can be a challenge for many people, but with the help of behavioral science principles, you can actually achieve your resolutions and create a powerful new year.
     
    In this week’s Mindstate Marketing Hour, we will discuss the “why” behind New Year’s resolutions and share a few behavioral science tips to help you stick to them.

    • 30 min
    We're Sharing Our Best Small Business Stories!

    We're Sharing Our Best Small Business Stories!

    It's the end of the year and our last episode of 2021, so what better way to wrap things up than share our best small business stories!

    If you're an entrepreneur, you know the feeling of being on an emotional (and financial) rollercoaster that comes with running your own business. It's not for everyone!

    There are definitely some exhilarating highs... and some really painful lows, but after 10 years of running my consultancies, I wouldn't change it for the world.

    If you're already on this journey, or about to start it yourself, life can feel lonely because not enough of us share our stories.

    • 48 min
    How to Create a Company Culture That Employees Rave About

    How to Create a Company Culture That Employees Rave About

    The hottest gift people are giving themselves this holiday season isn’t new tech. It's leaving their job to find greener pastures. We're currently in The Great Resignation, where millions of Americans have been actively looking for work or already quit their positions, leaving employers dangling in the wind looking for answers. So, what can you do to design a culture that keeps your staff fully engaged and even excited to come to work?     

    Well, check out this week’s Mindstate Marketing Hour, where Steve Brown and I will discuss some behavioral science-based best practices to help your employees love your business as much as you do.

    • 39 min
    How to Get Your Messaging Seen, and Acted On, This Holiday Season

    How to Get Your Messaging Seen, and Acted On, This Holiday Season

    The end of year is approaching, and we all know that a successful final campaign is critical to ending the year on a high note. But getting your messaging noticed can be very difficult with so much competition. How can behavioral psychology help you break through the clutter and make a lasting impression on your clients?  

    Check out this week’s Mindstate Marketing Hour, where Steve Brown and I will discuss some best practices you can use to get your message seen—and acted on—this holiday season.

    The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! 

    • 38 min
    How Sharing Food Psychologically Brings Us Together

    How Sharing Food Psychologically Brings Us Together

    Food is more than just a means of sustenance. It's the center of many social events and rituals such as family dinners, celebrations with friends, and business lunches. So why does sharing a meal brings people together? And how can you use this knowledge to bring your team or family closer together this holiday season?

    In this week’s Mindstate Marketing Hour, I will discuss the psychological effect that sharing food has on our relationships and how it can be used to bring employees and families together.

    • 26 min

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5.0 out of 5
8 Ratings

8 Ratings

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