28 min

MiS017: CyberMarketing in Covid Time - Part 3 - Accessing a Changed Future‪!‬ Marketing InSecurity

    • Business

In the final part of my three part series on Cybermarketing in Covid time, I catch up with my friend, colleague and client Atri Chattejee of ForgeRock, a late stage start up and leader in Identity and Access Management solution.In part one I talked with Ryan Bunker of pre-revenue Byos.io and in part two with Dean Nicolls of growth company Jumio. 
ForgeRock hit 2020 on a roll. With new messaging and a new website, they were truly ready to help their customers “Access the Future”. Hear Atri describe how ForgeRock quickly took their slogan to heart, even when the future changed for all of us, by helping their customers evaluate and navigate the changes brought on by Covid19. Atri talks about how this helped ForgeRock not only help their customers, but built goodwill, loyalty and future business opportunities also.
For Atri, it’s all about engagement, and how to do it in an all digital world, differently, yes, but also successfully.
For reading, Atri says that the Andy Grove classic, High Output Management, has a lot of relevance especially today! And Atri says that Marc Andreesson and Christopher Lochhead as must follows on Twitter.
You can follow Atri on Twitter , and keep up with the latest on Identity and Access Management from ForgeRock at ForgeRock.com
Learn more about your ad choices. Visit megaphone.fm/adchoices

In the final part of my three part series on Cybermarketing in Covid time, I catch up with my friend, colleague and client Atri Chattejee of ForgeRock, a late stage start up and leader in Identity and Access Management solution.In part one I talked with Ryan Bunker of pre-revenue Byos.io and in part two with Dean Nicolls of growth company Jumio. 
ForgeRock hit 2020 on a roll. With new messaging and a new website, they were truly ready to help their customers “Access the Future”. Hear Atri describe how ForgeRock quickly took their slogan to heart, even when the future changed for all of us, by helping their customers evaluate and navigate the changes brought on by Covid19. Atri talks about how this helped ForgeRock not only help their customers, but built goodwill, loyalty and future business opportunities also.
For Atri, it’s all about engagement, and how to do it in an all digital world, differently, yes, but also successfully.
For reading, Atri says that the Andy Grove classic, High Output Management, has a lot of relevance especially today! And Atri says that Marc Andreesson and Christopher Lochhead as must follows on Twitter.
You can follow Atri on Twitter , and keep up with the latest on Identity and Access Management from ForgeRock at ForgeRock.com
Learn more about your ad choices. Visit megaphone.fm/adchoices

28 min

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