Want to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing. Follow along to learn from others' digital marketing misadventures.
Understanding the Importance of Digital Privacy
Kristina Podnar, consultant and author of The Power of Digital Policy, joins today's podcast to discuss the importance of digital privacy and why you need a digital policy steward at your company.
Marketing Innovative Health & Wellness Products
How do you ensure your company and products stand out in a crowded market? Our guest today, Eric Le, joins us to share his ideas and experiences marketing products in the health & wellness space.
Data Science Versus Decision Science
Michael Mina, business analytics and data science professional, joins the podcast to discuss what decision science is and isn't along with how analytics improve customer experience in the financial sector.
Marketing in the Age of Artificial Intelligence
Whether you think it’s a good thing or not, artificial intelligence is being used by marketers - through our technology, through our phones, through our televisions, through our cars - every day. William Ammerman, author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning” joins Michael to discuss both the benefits and risks in AI .
The Future of Recruitment
Summer Crenshaw, COO, CMO, and Co-Founder of tilr, joins today’s episode to discuss the changing landscape of recruiting and the use of algorithmic hiring processes to drive how companies and job seekers connect.
Using LinkedIn Ads the Right Way
How do you win with LinkedIn advertising? AJ Wilcox, founder of B2Linked, joins the podcast to share his LinkedIn ads knowledge and provide tips for deciding if it's the right channel for your advertising budget.
Listen to the Data Experts!
Digital Marketing is still a bit of the wild, wild west! Using data analytics intelligently can be the difference between mining for gold in the dark (which so many companies are doing) and having a GPS. Michael Loban is an analytics expert.
I especially loved the interview with Anna Shutko because she explained specific A/B tests, and answered questions with bite-sized stories of tests and campaigns that I could easily apply to how we think about digital marketing for ourselves!
Keep the great data stories coming!
Marketing mavens making moves!
Michael Loban is an expert when it comes to digital analytics! Recommend!
Love supermetrics story