14 episodes

Want to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing. Follow along to learn from others' digital marketing misadventures.

Misadventures in Digital Marketing Michael Loban & Neil Hoyne

    • Business
    • 5.0, 6 Ratings

Want to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing. Follow along to learn from others' digital marketing misadventures.

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Biz Growth Strategist ,

Listen to the Data Experts!

Digital Marketing is still a bit of the wild, wild west! Using data analytics intelligently can be the difference between mining for gold in the dark (which so many companies are doing) and having a GPS. Michael Loban is an analytics expert.

I especially loved the interview with Anna Shutko because she explained specific A/B tests, and answered questions with bite-sized stories of tests and campaigns that I could easily apply to how we think about digital marketing for ourselves!

Keep the great data stories coming!

chowell1013 ,

Marketing mavens making moves!

Michael Loban is an expert when it comes to digital analytics! Recommend!

shurikY ,

Brilliant Ideas

Love supermetrics story

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