16 episodes
Missing Half 50 Marketing
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- Business
Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation. Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.
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Embracing Change: Bull Barn Fence Factory's Pivot from D2C to B2B | #15
Description:
This week, Bill interviews John McConnell, founder and owner of Bull Barn Fence Factory in Blairsville, Pennsylvania. Bill and John discuss Bull Barn's transition from D2C to B2B and the growth that resulted in just a few years, as well as the importance of building strong relationships in business and choosing your product line with intentionality based on market needs.
Bull Barn Fence Factory manufactures high quality woven wire for farmers, ranchers, and livestock owners. Bull Barn is proud to provide manufacturing jobs to western Pennsylvania, and supports the strong agricultural roots in the region.
Bull Barn Fence Factory: https://bullbarnfence.com/
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com -
Managing Expectations: How to Strategically Evaluate New Marketing Initiatives | Ep 14
Continuing our series aimed at helping marketing managers navigate the challenges of the B2B marketing world, this week we're focused on managing the expectations of the C-suite. Often, management comes to the marketing department with all of the new, exciting initiatives they've seen competitors (or, let's be honest, the Fortune 500s) launching. The big question: Why aren't we doing this?
Bill lays out our prescription for setting smart boundaries and presenting the reality of budget, resources, and bandwidth in order to properly prioritize and plan out new marketing ideas. Rather than being overwhelmed by the never-ending list of "want-to-haves", a simple, straightforward strategy session is all that's needed to evaluate what's brought to your desk.
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com -
Brett Kaufman on Leveraging the Complementary Forces of Sales & Marketing
Bill interviews Brett Kaufman, Director of Sales and Marketing at B-TEK Scales in Canton, Ohio. Bill and Brett engage in discussions of staying ahead of the curve in B2B marketing, finding the right tools for both top of the funnel exposure and bottom of the funnel resources, branding a manufacturer, and insourcing vs. outsourcing marketing employees.
B-TEK Scales, LLC was founded in 1995 by the third generation of the Brechbuhler family to supply Brechbuhler Scales and their offices. B-TEK now boasts a distribution network of over 100 independently owned companies.
Connect with Brett on LinkedIn: https://www.linkedin.com/in/brett-kaufman-750a9232/
Learn more about B-TEK: https://www.b-tek.com/
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing: https://50marketing.com/ -
All Things Geofencing with Jeff Swartz of Ethic Ads
Bill sits down with Jeff Swartz, fellow agency owner at Ethic Advertising Agency in Pittsburgh, PA to talk about his experience in finding his own agency niche, implementing geofencing into a hyper-local client approach, and founding Qujam as a self-serve geofencing software for business owners.
Is geofencing a good fit for your B2B business? Did the early promises of using geofencing for competitor conquesting and audience nurturing become reality? What kind of budgeting should you expect to invest?
Jeff Swartz founded Ethic Ads in 2014. The agency specializes in digital paid advertising and creative development. In 2022, Jeff launched Qujam, a do-it-yourself geofence advertising platform.
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreymswartz/
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing: https://50marketing.com/ -
Upgrading Communications with Marketing Automation and Digital Tools
Bill is joined by our HubSpot partner Charley Vlietstra to discuss all things marketing automation - how can a manufacturer best decide what combination of tools to use? How does marketing automation come alongside the manufacturing buyers' journey? What is the benefit of using nurture campaigns directed toward current customers?
The first of our expert education series, Charley provides deep insight into using tools like HubSpot to keep communication avenues running smoothly. Learn how you can save time, save resources, track contacts, and segment your messaging to reach your audience throughout their buying journey.
Charley Vlietstra is a Senior Partner Development Manager at HubSpot. After spending nine years working in digital marketing, he shifted to business development and has been with HubSpot for two years. Charley has worked with many manufacturing customers over the years, similar to 50 Marketing - they're some of his favorites!
Connect with Charley on LinkedIn: https://www.linkedin.com/in/charleyvlietstra/
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
Learn more about 50 Marketing on our website: https://www.50marketing.com -
Are Marketing Managers Being Set Up to Fail?
Marketing managers in the B2B and manufacturing industry have a lot on their plate. The scope of work seems to be widening every year. Daily traffic with sales and executives, keeping up with company locations, and the variety of avenues that require strategy and maintenance are all competing for your attention. How do you balance it all?
Bill shares about his early days working as a marketing manager for the family company, and everything he learned along the way. Since the early 2000s, the marketing space has seen an explosion of new tools and channels, which come with an ever-increasing pace of activity. Is it possible to maintain a high level of competence and expertise in each step of a marketing plan? After taking a look at each of these challenges, one of the most important questions a marketing manager needs to answer is if they need to supplement an internal team with outsourcing - and where to begin. We want to provide insight, resources, and community to help marketing managers take on everything from strategy to execution.
Learn more about 50 Marketing: https://50marketing.com/
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing on LinkedIn: https://www.linkedin.com/company/50-marketing/