Miten Patel & Dr Keith O'Brien - On Behavioural Science and the FCA's Push for Better Consumer Outcomes

In this episode of the Financial Marketing Insights podcast, two leaders at the forefront of behaviour‑led change in financial services share their perspectives on trust, decision‑making, and the power of psychology. Dr Keith O'Brien, Co-founder of Adaptable Minds, and Miten Patel, Head of Campaigns and Events at the Financial Conduct Authority (FCA), explore how behavioural science is reshaping marketing, regulation, and consumer protection - and why the industry is entering a new era of evidence‑based intervention.

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