MM+M Agency 100 Storycast, CIEN+: Intrapreneurship in Action: The Backstory Behind the Creation of a Cultural Intelligence Agency, a podcast presented by CulturIntel The MM+M Podcast

How corporate executives turned
entrepreneurs and tech innovators anticipating shifting demographics and
accelerating inclusion as a business advantage in healthcare. In the wake of
COVID and given demographic, policy, and reimbursement shifts in healthcare,
many companies and agencies are working towards building capabilities to
promote health equity and inclusion in healthcare. Ahead of these trends, former
corporate executive Lili Gil Valletta dared to create the company and agency
they couldn't find to hire, and both CIEN+ and CulturIntel
were born 12 years ago. In this podcast, you will learn more about the
backstory that led to the creation of what is today one of the leading,
independent/ minority-owned agencies with proprietary AI-powered research and
cultural marketing expertise. Hear more about the steps it took to turn
opportunity into action while impacting leading brands and companies like GSK,
UHG, Merck, Pfizer, Google, and Walmart among others as they seek to accelerate
societal and healthcare impact and growth in today's multicultural world. Lili’s
unique story, including her challenges and successes, can serve as great
inspiration for corporate leaders and entrepreneurs alike to dare to follow the
evidence, anticipate trends, and innovate with the power of inclusion as a
winning differentiator.