30 min

MM007 - Creating an Industry Community with Kevin Sofen The Maker Marketing Podcast

Laura speaks with Kevin Sofen of WS Darley & Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission - and ended up evolving their entire industry in the process.

Laura speaks with Kevin Sofen of WS Darley & Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission - and ended up evolving their entire industry in the process.

30 min