99 episodes

Be a part of the TDM FAMILY here: http://eepurl.com/cufQt9



Welcome to The Dental Marketer Podcast. Where we are helping dentists everywhere!

A podcast where we answer all your dental marketing questions & concerns, breakdown campaigns and strategies, talk all about Ground Marketing, and motivate and inspire, just like YOU motivate and inspire me.



THANK YOU SO MUCH FOR LISTENING IN!

The Dental Marketer Michael Arias

    • Business
    • 4.9 • 100 Ratings

Be a part of the TDM FAMILY here: http://eepurl.com/cufQt9



Welcome to The Dental Marketer Podcast. Where we are helping dentists everywhere!

A podcast where we answer all your dental marketing questions & concerns, breakdown campaigns and strategies, talk all about Ground Marketing, and motivate and inspire, just like YOU motivate and inspire me.



THANK YOU SO MUCH FOR LISTENING IN!

    MME: Stop Hating Your Problems and Learn to Love Them for a Profitable Practice | Kiera Dent

    MME: Stop Hating Your Problems and Learn to Love Them for a Profitable Practice | Kiera Dent

    ‍Can embracing problems really lead to better decision-making and growth in practices? That's what we're delving into in this episode with our guest, Kiera Dent, from Dental A Team. She's here to offer some unconventional advice to practitioners and stress the importance of facing your challenges head-on. Not only will doing so increase your understanding of key metrics such as overhead, profit margins, payroll, and cash flow, but it also allows you to find innovative ways to reach financial freedom and increase practice success.

    But, it's not all just about embracing the numbers. Kiera also discusses the crucial role of team collaboration and effective communication for leveraging this numerical data for growth. By aligning everyone on your team around these figures, you are fostering a shared responsibility and culture that's geared toward success. This episode is filled with insight and practical steps to help one comprehend not only the power of numbers but also the importance of viewing them not as obstacles but as levers for success.

    What You'll Learn in This Episode:The transformative power of embracing challenges in dental practices.Importance of understanding key metrics for making informed decisions.Viewing numbers as tools for financial freedom.Role of team collaboration in improving the monetary aspect of practices.The value of effective communication around numbers and benchmarks.
    Don't miss this episode that is filled to the brim with unconventional, yet extremely beneficial advice straight from the experienced Kiera Dent!‍‍Studio 8E8:‍Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts.We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true‍You can reach out to Kiera Dent here:Website: https://www.thedentalateam.com/ (Mention The Dental Marketer for a special offer!)Dental A Team Podcast: https://www.thedentalateam.com/podcasts/‍Mentions and Links:

    Tools/Software:ExcelBusinesses/Services:Netflix‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Kiera. So talk to us. What's one piece of advice you can give us this Monday morning. Kiera: Oh, Michael, thanks for having me on. Um, so mine is going to be a little controversial and unconventional is to stop hating your problems and learn to love them, which I know feels a little funny to hear.And I'm going to tie it into numbers for you, but, um, as I was thinking about it, Our body is like when we have pain, like the natural tendency is to pull back from that pain and, and so I, I was thinking about this and I thought like there are things that cause like psychological pain as well.And those psychological pains are ones to like lean into and our brain is a web of even more nervous cells. And so like our natural tendency is like when there are problems, We want to pull away from it. We want to run away from it. We don't want this to be our problem. But the exact opposite, I believe, is what is needed to actually lean into them, solve them, because problems can create innovation.And I feel like, again, it's counterintuitive to what we think we should do, but stop hating our problems and truly learn to love them. Michael: What are some common problems that you see a lot of us, either as humans or as practice owners, tend to hate the most? Where we either ignore it or it bites us back in the butt later on.Kiera: Yeah. I would say like the number one thing I see with our dentists that we coach are numbers. I think numbers are just one thing. We don't want to look at it. We think that me knowing my numbers, me looking into my numbers,

    498: Dr. Rebecca Bradley | QC South Dentistry

    498: Dr. Rebecca Bradley | QC South Dentistry



    Are you a budding dental professional wanting to venture into an independent practice? Well, this episode has everything you need to get started. Dr. Rebecca Bradley, who made the brave leap from a high-paced chain to starting her own dental clinic, hands out the roadmap to this transition in our conversation today. Rebecca's journey throws light not just on the operational and financial complexities involved, but also the personal endeavor that went into establishing her unique place in the world of dental care.

    In the midst of operational factors and strategic marketing efforts, Rebecca's firm belief in personalized patient care emerges powerfully. Rebecca's unwavering dedication, despite grappling with the daunting task of leaving a stable job and young kids at home, reflects a candid and inspiring narrative. If you're dreaming about creating a practice that truly marries your professional aspirations with a deep Impact on people's lives, this episode with Rebecca Bradley might just be the push you need.

    What You'll Learn in This Episode:The steps to transition from an employed dental professional to a private dental clinic ownerHow strategic marketing and community engagement helps in establishing a dental practiceThe importance of social media and local partnerships in attracting patientsThe financial considerations while operating a startupThe role of personal vision and a patient-centric approach in creating a successful practice
    Don't wait any longer to kickstart your dream dental practice. Tune in to this episode now.‍‍
    Sponsors:‍For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/‍
    Guest: Dr. Rebecca BradleyPractice Name: QC South DentistryCheck out Rebecca's Media:Website: https://qcsouthdentistry.com/Email: smile@qcsouthdentistry.comInstagram: https://www.instagram.com/qcsouthdentistry/
    ‍Other Mentions and Links:‍Places/Establishments:UNC Adams School of DentistryInsurance Companies:Delta DentalProducts/Brands:iTeroInvisalignDentrix AscendMicrosoftSpectrumTransendental, LLCIdeal PracticesHDA AccountingOrganizations:HIPAAThe Beauty Boost‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍
    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍

    MME: IT Transitions | How to Switch Your IT Company without the Headache | Reuben Kamp

    MME: IT Transitions | How to Switch Your IT Company without the Headache | Reuben Kamp

    ‍‍What happens when you need to cut ties with your current IT company? This week's episode delves into that critical, but often overlooked aspect of business - offboarding from an IT company. Our returning guest, Reuben Kamp, shares unique insights on the importance of maintaining clear ownership of your data and domain names. He explains how things can get messy when organizations fail to plan for IT offboarding properly, and how non-compliance, especially with HIPAA regulations, can lead to colossal pitfalls, and ultimately, hefty penalties.

    In this episode, Reuben rallies in-depth on the potential security risks during transitions, intricate details on termination clauses and contract renewals, and how mergers impact service continuity. He sheds light on the need for professionalism at every step during IT transitions and serves up some strategic advice on ensuring smooth transitions. The episode concludes on a high note, emphasizing trust maintenance with IT firms, and highlighting the critical need for integrated cybersecurity measures in practices.

    What You'll Learn in This Episode:The vital importance of data and domain name ownershipsThe repercussions of not following HIPAA regulationsThe potential security risks during IT offboardingHow to deal with termination clauses and contract renewalsThe effect of mergers on service continuityThe necessity of cybersecurity in dental practices
    Curious yet? Dive right into this week's episode to make sure your offboarding process is smooth and secure!‍For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/‍You can reach out to Reuben Kamp here:Website: https://www.darkhorsetech.com/Email: admin@darkhorsetech.comPhone: 800-868-4504Facebook: https://www.facebook.com/DarkhorseTech‍Mentions and Links:

    Businesses/Services:ACME ITHenry ScheinOrganizations:HIPAA‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Reuben. So talk to us. What's one piece of advice you can give us this Monday morning. Reuben: We're going to talk about off boardings today, right? It is, uh, something that doesn't come up until, well, you need to find a new it company. And I know there's a lot of anxiety around, my it guy, he's got access to everything.What's going to happen when I sent him the email saying like, ah, I don't want, sorry, man, I'm going in a different direction. today I thought it would be really useful to just, you know, hear from someone you know, like me, who's been in dental it now for 17, 18 years. Uh, I've been running Dark Horse Tech, you know, it for Dentist now for, 12 is uh, today is actually our 12th anniversary.It's crazy. Oh, happy anniversary, Michael: man, Reuben: and thank you man. Yeah, I think it's just one of those things that like no one really talks about and I'd like to kind of demystify the whole process. Michael: Interesting. Okay, so then what can we expect or what should we expect if somebody's transitioning or offboarding from an IT company?Reuben: The most important thing to keep in mind is it's all your stuff. Right. No matter how they word the response to you, no matter what they say, just always have in your mind, I own the server. I own my email address. I own my domain name. I'm just bringing up some things that usually are a part of transitioning from an it company, right?Maybe they have your domain name, right? Which is like, you know, dark horse tech, the dental marketer. com. Let's say they have that stored. You need to get that back. So, number one. You

    497: Dr. Meagan Scarborough | Steiner Dental

    497: Dr. Meagan Scarborough | Steiner Dental

    How do you successfully navigate the balance between starting a new career AND a new family? You'll want to tune in to this enlightening episode featuring Dr. Meagan Scarborough for the answer! Journey with her as she shares her gripping tale of beginning her dental career with a four-week-old baby in tow. Meagan paints a vivid picture of the challenges and triumphs she encountered while running her dental practice and managing the high demands of being a freshly minted professional and a new mom. Going from Texas to Tennessee, she takes us into her journey of innovation and adaptability, opening up about the unique approaches she has introduced to her practices.

    But that's not all. Meagan takes us deeper into the world of dentistry with her candid discussion on the role of hygienists, the importance of good team dynamics in a practice, and the fine line between offering quantity and maintaining quality service. She brings in a completely novel approach to her practice, drawing inspiration from the service model of Chick-fil-A. She expands on how focusing on exceptional service and comprehensive patient care brings both success to her practice and satisfaction to her patients. All these in line with her core belief that treating people well remains the key to success, whether in dentistry or life.

    What You'll Learn in This Episode:How to balance a starting career with motherhood.Insider knowledge about running a successful practice.The importance of team dynamics and partnership in the dental field.The role of hygienists and how they impact your practice.How you can adopt the Chick-fil-A model of service in your practice.
    Listen to this episode and discover the revolutionary ways to improve services and patient experience in the dental industry!‍‍
    Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍
    Guest: Dr. Meagan ScarboroughPractice Name: Steiner DentalCheck out Meagan's Media:Website: https://www.steinerdental.com/Instagram: https://www.instagram.com/arenovatedpurpose‍
    Other Mentions and Links:‍Books/Publications:Whale Done!: The Power of Positive RelationshipsPlaces/Establishments:Chick-fil-ABuc-ee’sCamp LonghornTV/Movies:Father of the BrideSchrute Bucks (The Office)‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍
    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

    MME: Who Are You Becoming? The Hidden Potential with Personal Growth Strategies | Rubi Rodriguez

    MME: Who Are You Becoming? The Hidden Potential with Personal Growth Strategies | Rubi Rodriguez

    ‍Have you stopped and asked yourself lately, "who am I becoming?" In this insightful podcast episode, our guest Rubi Rodriguez shares a profound piece of advice derived from Jim Rohn’s, "The Art of Exceptional Living"—emphasizing personal growth over fleeting material gains. Engage in a riveting discussion with Rubi as she illustrates how focusing on personal evolution has not only helped her overcome entrepreneurial impediments but also modeled her into an astute leader and manager in the cutthroat startup arena.

    As she recounts her exciting journey at a nascent dental supply company, Rubi underscores the vital role of introspective growth while navigating hurdles—be it guaranteeing competitive pricing or ensuring timely deliveries. She charmingly elucidates how being mindful of her development amid high-stakes situations further refines her decision-making skills and leadership style. From discussing the operations of a budding dental supply firm to diving into the intricacies of "best price" versus "lowest price," you'll find this conversation packed with practical insights and actionable advice.

    What You'll Learn in This Episode:Practical tips on navigating business challenges through focusing on personal growthUnderstanding the difference between the "best price" and the "lowest price" in a competitive marketWays technology can be utilized to enhance pricing strategies and service improvementsHow focusing on personal growth can lead to better team management, technology integration, and financial decision-makingThe significance of continual learning and adaptability in becoming a great leader in any industry
    Stay tuned, hit play, and learn how focusing on who you are becoming can lead to transformative success in your business and beyond!‍‍
    Sponsors:
    ‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍You can reach out to Rubi Rodriguez here:Website: https://www.tdsc.com/Email: rubi.rodriguez@tdsc.com‍Mentions and Links:

    Books/Publications:The Art of Exceptional Living: Your Guide to Gaining Wealth, Enjoying Happiness, and Achieving Unstoppable Daily Progress‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Rubi. So talk to us. What's one piece of advice you can give us this Monday morning? Rubi: Hi, Michael. Yeah, of course. Um, you know, thinking a piece of advice that I, I remind myself constantly when I feel overwhelmed or I feel like I'm being extremely challenged by something I'm going through.And it's from a book I read called the art of exceptional living from Jim Rohn. And the quote goes like, this is the greatest value in life is not what you get. It's who you become. And for me that's so important. And something to keep in mind as a leader and a people manager and, and being part of a startup business.as I am, as I, as I'm part of, sometimes we go through things that seem very challenging in the moment, and I'm sharing this advice because this quote makes me. Put things into perspective in the sense of I try to not think about what is this challenge? Giving me right in the sense of like, this is causing me a lot of trouble to do or this is like a painful learning curve.I'm going through. I try to think who am I becoming? Am I becoming a better person? Am I becoming a better leader? And when you put things into that p

    496: Open-Minded, Open Practice: The Pathway to Flourishing in Dentistry | Dr. LaRee Johnson

    496: Open-Minded, Open Practice: The Pathway to Flourishing in Dentistry | Dr. LaRee Johnson

    Do you get hung up on the "right way" to do something in your practice? Well, today I'm speaking with, Dr. LaRee Johnson, as she shares her journey of establishing a thriving dental practice from scratch, and how her flexible and resilient attitude made all the difference in her career fulfillment. She uncover how her Southern California origins influenced her professional growth, leading her to create a dental wellness oasis in sunny North Carolina.

    Striking a balance between work-life and home isn't as straightforward as it seems. Especially when you are a dental practitioner like LaRee, who, despite initially believing that her own practice would afford her more family time, quickly realized the reality was far different. Today we're gathering lessons from her experiences of juggling various responsibilities and managing multiple office locations. Get inspired by LaRee's commitment to quality care, the significance she places on effective communication, and the ways she prioritizes continuing education and community involvement.

    What You'll Learn In This Episode:How to start a dental practice from the ground upWhy to never say "always" and keep an open mindThe challenges involved in balancing work and family lifeThe importance of effective communication in the dental professionHow to manage multiple office locations successfullyThe significance of continuing education and community involvement
    Don't miss the opportunity to learn from Dr. LaRee's journey. Tune in to this episode and discover the blueprint for establishing and managing a successful dental practice.‍‍
    Guest: Dr. LaRee JohnsonPractice Name: Carolina Pediatric DentistryCheck out LaRee's Media:Website: https://www.carolinapedo.com/Email: drlaree@gmail.comPhone: 919-247-8706‍
    Other Mentions and Links:‍Software/Tools:ExcelDentOpen DentalBrands/Products:Intraosseous Injection - dentalhitechCoronaEmergen-CBOPSInsurance Companies:Delta DentalTricareMetLifeBooks/Publications:If You Give a Mouse a CookiePlaces/Establishments:Raleigh Children's Surgery CenterUNC at Chapel HillResearch Triangle ParkKellogg School of Management ProgramsOrganizations:American Board of Pediatric DentistryHIPAAPeople:Dr. Larry Dempsey in Rocky Mount, North CarolinaDr. Clark morrisEvents: Tar Heel 10 Miler‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍
    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Customer Reviews

4.9 out of 5
100 Ratings

100 Ratings

Power blaster ,

Informative

Love listening to this podcast. So many insightful gems given

Dr Gin Do ,

Informative and inspiring

I started out listening to this podcast last summer and it inspired me to do a dental start up. I loved hearing everyone's stories and what made them want to make the jump. Marketing plays such a key role in how successful you become in your practice and this podcast has been my blueprint. Thank you Michael!

The Orthattorney ,

The Dental Marketer—top notch

As a guest on the Dental Marketer, this podcast and host Michael Arias are top quality. Michael had a firm grasp on the subject matter, knew exactly what questions to ask to keep the discussion moving and interesting, and was an all-around first class host. This podcast is an invaluable resource for dental practices looking to expand their expertise in the area of marketing. Cannot recommend highly enough!

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