Audio from the Minnesota American Marketing Association's November 2009 Conference
Art Fry-Ideas That Stick: 3M Post-it® Notes and Other Innovations.The famous 3M Inventor and Semi-Retired Engineer is our lunch time keynote speaker on Nov. 9th.
The Post-it® Note is one of the best known of all 3M products. It is used by loyal customers all over the world, many of whom declare that they can't imagine how they ever got along before Post-it® Notes were invented. It's equally difficult to imagine a time when 3M was struggling to find a use for the repositionable adhesive that makes Post-it® Notes so versatile. But that was precisely the case back in the early 1970s, before a team of tenacious innovators at 3M created the product that permanently changed the way we communicate.In a classic case of innovative serendipity, 3M research scientist Dr. Spence Silver found something quite remarkably different from what he was originally looking for. But it wasn't until Art Fry, a new product development researcher, discovered the ultimate product niche for this innovation. Hear how Art's intense curiosity and penchant for practical solutions helped lead him to the Post-it® Note concept, the skeptics he faced within 3M, and the market research involved.In 1981, one year after its introduction, Post-it Notes were named the company's Outstanding New Product. Fry was named a 3M corporate scientist in 1986. Now semi-retired, Fry looks back on the many innovative products-such as the Post-it® Pop-up Note Dispenser and the Post-it® Flag-that have followed upon the original Post-it® Note.Art holds 3M′s top technical title, corporate scientist. He has a unique perspective born of almost 40 years of experience developing new products for the 3M Company. A Midwesterner with both rural and urban roots, Art began working for 3M part-time in 1953, while still a University of Minnesota Chemical Engineering student. His career was devoted almost entirely to new product development –– using the stream of leading-edge materials and technologies generated by 3M research, to create products to solve real customer problems, and to help build businesses around them.Art has made several contributions to 3M′ new product world, but the most significant was the invention of the Post-it® Note. The invention of the Post-it® Note, introduced in the United States in 1980 and in Europe in 1981, earned a number of 3M internal honors. Art received the highest form of peer recognition by being elected to 3M′s Carlton Society. He was also on the team for two Golden Step Awards and was elected to 3M's Circle of Technical Excellence. Post-it® Notes and Microreplication Technologies were cited when 3M received the National Medal of Technology in 1996.Art has also received the Outstanding Alumni Award from the University of Minnesota, the Premio Smau Industrial Design Award from the Italian Office Design Association and was recently voted by Esquire Magazine as one of the best 100 people in the world.Semi-retired, Art still keeps his hand in technology, networking and mentoring. He's become a spokesman both inside and outside of 3M on innovation and the company's unique culture
Monica Nassif-Cleaning Chic: Making the Mundane MarvelousFounder and President-The Caldrea Company. Monica is has a 9:15 AM break out session at our Nov. 9th conference.
Who said that household cleaning products had to be tired, toxic and terribly packaged? Why can't they be just as lovely - with hardworking performance - as your favorite shampoo or skin care line? That's what Monica Nassif pondered as she pioneered a revolutionary new concept in household cleaning. Drawing from her own experiences, Monica will offer insights about how to reinvent a category, starting with asking the right questions, thinking creatively and the importance of flawless execution. Monica developed The Caldrea Company after serving for more than 18 years as a brand-builder for leading retail and consumer product companies. A proven entrepreneur, she co-founded a marketing design firm, Kilter Incorporated, in 1991 and grew it to one of the largest in the Upper Midwest. She started her marketing career with Target Corporation, a leading United States retailer. Monica's area of expertise includes strategic planning, corporate and product brand-building, and general marketing leadership. In addition to serving large blue-chip clients such as Walt Disney, 3M, IBM, Ecolab and Super Valu, Nassif has helped several start-ups achieve rapid growth. In 2002, she was nominated for Ernst & Young's Entrepreneur of the Year and became a regional winner in the consumer products division in 2004. She was also named “30 to Watch” Business People by Twin Cities Business Monthly. Monica serves as a member of the University of Minnesota's Carlson School of Business undergraduate advisory board.
Robyn Waters- How to Make Something Old "Brand" New- Trends and counter-trends. Robyn is our 8AM keynote at our Nov. 9th conference.
For every trend today there is (or soon will be) a countertrend at the opposite end of the spectrum. Are cars getting bigger and more ‘in you face’ or cuter and smaller? Both! Just look at the enormous success of the Hummer and the Mini, two of the hottest vehicles on the road. Trends aren't just about what's next anymore. They're about what's important to today's consumers, who no longer march in lockstep.
Join Robyn Waters as she explores the many contradictions of the new trend landscape. How can a commodity become a luxury? How do you customize a product for the masses? How can you make something old ‘brand’ new? What is extreme relaxation all about? And, can you do good AND make money in today's business environment? F. Scott Fitzgerald once said that the test of a first class mind was the ability to hold two opposing ideas in the head at the same time and still be able to function. This presentation will help you embrace that concept in a practical manner that makes sense for business today.
Patrick Hanlon-Primal Branding
It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some traditional answers -- they have a great product, they have a great experience, or they have great people behind the counter. But other companies have that and haven't become believable brands. In his new book Patrick Hanlon digs into the seven key factors that makes a brand believable.
Chris Hiland-Why Experiences Elicit Different Customer Responses and What To Do About It.
For the past two years, Jack Morton Worldwide's annual Experiential Marketing Survey has revealed consumers' preferences for learning about brands and making purchase decisions. Listen and learn what Jack Morton Worldwide learned using this proprietary research. You'll deiscover how experiences trigger different emotions and behaviors, why different groups react differently to the same event, and how you can effectively position events in your brand's marketing mix. Speaker Chris Hiland is Managing Director of Jack Morton Worldwide's Chicago operation .
Peter Office-The Cigar Experience Comes To You- Macanudo American Passion Tour
Successful Mobile Marketing
Find out how a successful retail-based mobile marketing program can be economical, reinforce premium positioning, and effect sales. Cigar maker Macanudo's American Passion Tour, a 45-foot cigar lounge on wheels, has visited top retail accounts during the past five years. The opportunity for smokers to sample new products in an environment modeled after Manhattan's ritzy Club Macanudo has produced smokin' results. Peter has been creating and producing interactive marketing events for more than 20 years.