300 episodes

Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services.
If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

App Masters with Steve P. Young Steve Young

    • Technology

Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services.
If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

    771: How to Finance Growth Through VC Funding and/or Debt

    771: How to Finance Growth Through VC Funding and/or Debt

    Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

    • 24 min
    770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales

    770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales

    Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast.



    You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

    • 27 min
    769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

    769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

    Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.



    Rebecca Nackson is the Founder at Notable.

    • 43 min
    768: Leveraging Artificial Intelligence for Growth with Lomit Patel

    768: Leveraging Artificial Intelligence for Growth with Lomit Patel

    Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.



    Lomit Patel is the Vice President, Growth at IMVU.

    • 37 min
    767: Best Strategy to Get Quality Downloads for a Location-Based App

    767: Best Strategy to Get Quality Downloads for a Location-Based App

    Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster.



    Mike Orakpo is the Founder at Athlete Connect.

    • 12 min
    How to Sell: Time Blocking Tips for Sales Prospecting

    How to Sell: Time Blocking Tips for Sales Prospecting

    Here is a sales call hack that will help you sell more, get more clients and make you more effective.



    This is my exact sales strategy that many people have copied and you can too.



    Watch Video on YouTube and Subscribe to our Channel:

    https://www.youtube.com/watch?v=0BfzlZG8MuQ

    • 6 min

Customer Reviews

Chris Keller ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

SploopsFan#1 ,

Extremely Informative!

I’ve been listening to AppMasters for a few years! It’s always informative and helps entrepreneurs understand the space a lot better. The stories are great and dig into the pitfalls and successes of building new technology, app and much more!

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