300 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Marketing
    • 4.7, 120 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    796: How to Approach Growth in the Telehealth Market with Felix Huang

    796: How to Approach Growth in the Telehealth Market with Felix Huang

    Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction. 

    Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health.

    Show Mentions:

    - Fav app: 


    Motivation  
    JobGet

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    Check out our app marketing agency.

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 26 min
    Try This If Your Users Are NOT Coming Back to Your App

    Try This If Your Users Are NOT Coming Back to Your App

    Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale.

    Watch this video on Youtube: https://youtu.be/nSihido1IPA 

    Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

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    Check out our app marketing agency.

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 10 min
    App Store Optimization Live with Steve P. Young

    App Store Optimization Live with Steve P. Young

    Every question you wanted to know about ASO answered live with yours truly.

    You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews.

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    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

    ***************

    Check out our app marketing agency.

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 56 min
    How to Increase Virality for Your App

    How to Increase Virality for Your App

    Use this simple framework to increase your app's virality.  


    You better have users 
    Make your customers look good 
    Create a win-win for both users

    Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY  

    Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

    ***************

    Check out our app marketing agency. Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters

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    • 9 min
    795: How to Increase Your Subscriptions with Fritz Charles

    795: How to Increase Your Subscriptions with Fritz Charles

    Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV?

    Fritz Charles is the Head of Growth at Universe.

    Show Mentions

    - RevenueCat

    - ChartMogul

    - Copilot

    - Coin Gamma Podcast

    - Fritz's Interview on Earn Your Leisure

    ***************

    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 41 min
    Millions of Downloads as Indie App Developer with David Barnard

    Millions of Downloads as Indie App Developer with David Barnard

    David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more.  

    David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps.

    Topics covered:


    (5:30) The mistake that beginner app developers make
    (7:50) The secret to getting a marketing edge
    (10:30) How to get massive press & Apple Features
    (16:01) This campaign works better than press
    (20:00) Build an app to sell or dominate a market?
    (30:42) The best traffic source for David
    (37:51) Subscription Paywall Best Practices
    (46:36) Best way to get quickest installs upon launch
    (49: 17) How to transition to a subscription app
    (59:24) Monthly vs yearly subscriptions
    (1:03:58) How IDFA affects mobile app monetization

    ***************

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

    ***************

    Check out our app marketing agency.

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 1 hr 17 min

Customer Reviews

4.7 out of 5
120 Ratings

120 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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