300 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Marketing
    • 4.7, 118 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu

    KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

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    Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app.  

    This week our special guest is Chuka Ikokwu, Founder at DIVERCITY.

    Topics covered:


    The analytics you should look at when running UA
    How to increase your app's retention
    Do "starter packs" work in increasing retention?
    What is the most important metric for education apps?
    Is Firebase analytics good for mobile apps?
    Advice on how you can start your own startup
    Do lower in-app purchases make users purchase more?
    Does running ads in cheaper countries affect the rankings in the US?

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    Check out our app marketing agency.

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 58 min
    790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg

    790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg

    Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics.

    This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com 

    Thomas Kriebernegg is the CEO & Co-Founder at App Radar.

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    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 33 min
    How to Pick The App Idea That You Should Pursue

    How to Pick The App Idea That You Should Pursue

    You got all these apps ideas, but how do you know which ideas you should focus on? How do you build them out quickly so you don't break the bank and really focus on the features that are going to help you reach the next milestone.  This interview is a snippet from our latest App Masters Virtual Summit.  

    Get access to the full interview:
    http://www.appmasterssummit.com/

    Grow Your Downloads With Our Exact Strategies:
    http://www.appmastersacademy.com/

    ***************

    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 8 min
    789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond

    789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond

    Want an easy, simple way that you can use to increase your mobile game revenue? Well today's guest shares why adding rewarded surveys can double your revenue even with as little as 20 daily active users. Also, you will discover why rewarded surveys increase app engagement, what types of content is best for rewarded surveys and what are the components of a very successful monetization scheme. 

    This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com

    Tom Hammond is the Co-founder and CEO at TheoremReach.


    ***************

    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 34 min
    How to Start a Digital Marketing Agency From Scratch

    How to Start a Digital Marketing Agency From Scratch

    In this video, I want to show you the exact process that I use to become an app marketing consultant and so called expert.

    Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

    ***************

    Check out our app marketing agency. Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 10 min
    Do This Before You Advertise Your Mobile App

    Do This Before You Advertise Your Mobile App

    In this video, you are going to discover a few tools that you can use to make sure you do NOT waste money on your mobile advertising.

    Check out SocialPeta: https://www.appmasters.com/socialpeta

    Let’s face it, the ad networks are the ones that are winning when it comes to mobile ads.

    Whether we are A/B testing ad creatives or running a test budget, these ad networks are the ones making all the money.

    With the tools that I’m about to share you’re going to be able to... 


    Discover ad creatives that are working for the top advertisers 
    Figure out what kind of budget you need to crush your next milestone 
    Save a fortune on your own tests

    Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

    ***************

    Check out our app marketing agency. Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters


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    • 11 min

Customer Reviews

4.7 out of 5
118 Ratings

118 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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