300 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Marketing
    • 4.7, 118 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Mobile Game Monetization: How to 2X ARPDAU

    Mobile Game Monetization: How to 2X ARPDAU

    Discover a simple way that you can 2X your double your ARPDAU.


    Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options.


    In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game.
    And on top of that adding rewarded surveys is a proven way to increase user engagement and retention.


    Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game.


    Now that’s what I call a win-win.


    TheoremReach: https://theoremreach.com/


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    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 9 min
    Marketing for Game Devs | App Masters Live (May 29, 2020)

    Marketing for Game Devs | App Masters Live (May 29, 2020)

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

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    Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers.

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    Check out our app marketing agency. Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters

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    • 54 min
    785: How to Get Your First 100 users with Mike Watkins

    785: How to Get Your First 100 users with Mike Watkins

    Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product.

    Mike Watkins is the creator of Wealth Forecaster.

    Show Notes:
    - 99Designs

    ***************

    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 19 min
    Mobile Game Trends | App Masters Live (May 15, 2020)

    Mobile Game Trends | App Masters Live (May 15, 2020)

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

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    This week we have...

    Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more.

    You will discover:
    - How to launch a multi-player game
    - Tips on how to start your own game studios
    - And the #1 mistake that game developers make (hint: not being hyper focused on the game)

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    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 1 hr 8 min
    How to Increase Mobile Game Revenue Using Rewarded Surveys

    How to Increase Mobile Game Revenue Using Rewarded Surveys

    Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020.

    Learn more about TheoremReach.  

    In this video, you will discover:


    Where did the idea for TheoremReach come from?
    Why rewarded surveys?
    Rewarded surveys vs other monetization strategies 
    Why rewarded surveys increase app engagement?
    What types of content is best for rewarded surveys?

    Get your free pass: 

    https://www.appmasters.com/summit

    ***************

    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    YouTube: App Masters
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    • 10 min
    784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing

    784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing

    Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now.

    Darius Moravcik is the CMO at Reflectly.

    Show Mention

    Fav app: 


    Revolut
    Too Good to Go

    ***************

    Check out our app marketing agency.
    Never miss an app marketing growth hack!

    Follow us:

    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 43 min

Customer Reviews

4.7 out of 5
118 Ratings

118 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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