29 episodes

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Mobile Dev Memo Podcast MobileDevMemo

    • Business
    • 4.8 • 6 Ratings

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

    MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)

    MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)

    In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of:


    Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
    a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
    a potential economic slowdown.

    • 43 min
    MDM Podcast Episode 23 - Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)

    MDM Podcast Episode 23 - Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)

    My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy at Branch, the mobile measurement and linking company. We speak about the revelations from Apple's WWDC conference last week that are most important for mobile advertisers: 1) the expansion of Apple's SKAdNetwork measurement framework, 2) Apple's prohibition of aggregated measurement solutions, and 3) Apple's very clear and strident proclamation that Fingerprinting is Never Allowed.

    This interview assumes quite a bit of knowledge on the part of the listener. For background, see these articles:

    Dear Apple: These changes will improve SKAdNetwork for advertisers (background on SKAdNetwork)

    How to scale and optimize marketing spend with SKAdNetwork (background on SKAdNetwork)

    Apple to Ad Tech: “Fingerprinting is Never Allowed” (overview of Apple's stance on Fingerprinting as stated at WWDC 2022)

    Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? (overview of Apple's expansion of SKAdNetwork as revealed at WWDC 2022)

    • 57 min
    MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)

    MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)

    In this episode of the Mobile Dev Memo podcast, I speak with Rameez Tase about the applicability of panel data in the new advertising environment in which device-level and user-level identifiers are not available for use in creating behavioral profiles. Rameez and I speak about the use case for panel data in developing marketing audiences for both product testing and development (for whom is this product being built?) and advertising targeting (to whom should we show this product's ads?). Without the direct feedback loop of behavioral targeting and conversions measurement, both product managers and marketers must rely on much more broadly conceived audiences for input into the tough balancing problems they face in scaling a product. We discuss what panel data is, how it has been used historically, and why it is becoming more critical as a product development and marketing tool in the new digital privacy landscape. Rameez Tase is the co-founder & President of Antenna, a subscription services insights platform.

    • 53 min
    MDM Podcast Episode 21 - Are ads in console games inevitable? (with Adam Lieb)

    MDM Podcast Episode 21 - Are ads in console games inevitable? (with Adam Lieb)

    In this episode of the Mobile Dev Memo podcast, Adam Lieb and I discuss the prospects for advertising in console games, following news that both Microsoft and Sony will pursue advertising programs for their game consoles. In our conversation, we consider what ads might look like in console games, what types of developers and games are capable of integrating ads in a way that is gratifying for players, and how advertising might transform the commercial landscape of console gaming. Adam Lieb is the CEO of Gamesight, a Seattle-based marketing platform for PC, console, and web3 games.

    • 42 min
    MDM Podcast Episode 20 - How will Google's deprecation of the GAID impact mobile advertising?

    MDM Podcast Episode 20 - How will Google's deprecation of the GAID impact mobile advertising?

    In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at ironSource, about Google's announcement that it will deprecate the GAID as well as its introduction of the Privacy Sandbox for Android. I unpacked Google's announcement of its Privacy Sandbox and the deprecation of the GAID in a post that was published shortly after the announcement. 

    But my thinking was mostly out of alignment with the commentary delivered by other outlets. Popular sentiment following the announcement characterized the deprecation of the GAID as the Android equivalent of Apple's App Tracking Transparency (ATT) framework, and the coverage generally surmised that the changes would catalyze another disaster for mobile advertising performance. But I believe the Privacy Sandbox, which is a collaborative environment for proposing and evaluating Privacy Enhancing Technologies (PET) concepts, is a positive and optimism-inducing development for the mobile advertising ecosystem. In the episode, Yevgeny and I discuss the three tools proposed in the Privacy Sandbox for Android, as well as the new SDK Runtime that Google revealed.

    • 38 min
    MDM Podcast Episode 19 - The economics of advertising auctions with Garrett Johnson

    MDM Podcast Episode 19 - The economics of advertising auctions with Garrett Johnson

    In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson, who is a professor at the Questrom School of Business at Boston University. I find that the auction dynamic is one of the most poorly understood aspects of digital marketing for practitioners: most advertisers are so intently focused on their own business objectives that they ignore the machinations of ad platforms that are invisible to them. But the auction mechanic is the beating heart of digital advertising, and it determines the pricing that advertisers pay for ad inventory. I'm happy to record this foundational, evergreen episode because I think it might help to inform a broader discussion about pricing in digital advertising generally -- and to explain how it is that ad platforms don't set prices.

    • 52 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

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