Mobile Dev Memo Podcast MobileDevMemo

y guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard. Joy is the CEO of Early Majority and is a remarkably accomplished marketer, having held CMO and other executive-level marketing positions at some of the world's most recognized brands, including Sonos, Patagonia, and the Coca-Cola Company, among others. I invited Joy onto the podcast to discuss all things Brand Marketing, including:


What constitutes a brand;
How a company builds a brand;
The difference between brand development and brand advertising;
How a company measures the value of its brand;
Also: some of my tweets.

About Joy:

Joy Howard has scaled disruptive technologies and led two unicorns through the transformation required to thrive in the public markets. She's been recognized by Forbes and Fast Company as one of the most influential and creative global business leaders and was profiled by Bloomberg for her unconventional journey to the C-suite. In 2021, Joy founded Early Majority, a community that makes gear for getting outside, where she serves as CEO.

In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad Innovation at Roku, about the digital advertising opportunity on CTV. Among other topics, Peter and I discuss:


The high-level promise of CTV for advertisers
Creative strategy for CTV
The availability and efficacy of targeting on CTV
The verticals that tend to experience the most success with CTV
And the most common ways in which CTV inventory is purchased.

The Mobile Dev Memo podcast is available on:


Apple Podcasts
Spotify
Google Podcasts



About Peter:

Peter Hamilton is the Senior Director of Ad Innovation at Roku, where he leads consumer-facing ad experiences across Roku's OS, The Roku Channel, Mobile, Commerce, and Interactive. Prior to Roku, Peter was the CEO of TUNE, an early mobile advertising attribution company, which exited its mobile measurement business to Constellation Software in 2020.

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape.

In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss:


How the role of creative optimization has changed over time as the privacy environment has grown more restrictive;
How creative experimentation and creative concept construction align with audience development;
How a productive relationship between the creative team and the media buying team can be structured;
And the skillsets that Alex see most commonly in effective CMOs.



About Alex:

Alex Collmer is the Founder and CEO of VidMob, the world’s leading AI creative performance platform. Since founding the company in 2015, Collmer has raised more than $220M and led initiatives that earned VidMob official marketing partner badges from Meta, Google, TikTok, Amazon, Snapchat, Twitter, Pinterest, LinkedIn, Reddit, and Hulu. Today, VidMob provides its software to a majority of agency-holding companies and counts many top global brands as clients.

In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder and CEO of Recast, on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon:


How a marketing team can get started with adopting probabilistic measurement;
The unforeseen difficulties that teams face when adopting probabilistic measurement methodologies;
How much longer pseudo-deterministic solutions can be relied upon;
How the measurement methodology utilized by a marketing team changes its media buying behavior.

About Michael:

Michael Kaminsky is a co-founder and co-CEO of Recast, a startup that is re-inventing Marketing Mix Modeling for modern marketers. Michael was trained as a statistician and econometrician focused on helping people make better decisions. He's passionate about taking cutting edge statistical techniques and using those to build tools that help marketers drive better performance for their businesses.

This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined by two very esteemed guests, Maor Sadra and Dr. Julian Runge:


Maor Sadra is the CEO of INCRMNTAL, an incrementality testing platform. Prior to INCRMNTAL, Maor was the CEO of Applift and held executive positions at a number of digital advertising and interactive media firms before that. As a disclaimer: I am an investor in INCRMNTAL;
Dr. Julian Runge is an Assistant Professor at Northeastern University and before that was a Visiting Scholar at Duke University. Julian's research focuses on behavioral economics and marketing analytics. Julian and I recently co-authored a paper with Dr. Garrett Johnson of Boston University titled Privacy-Centric Digital Advertising: Implications for Research for the Customer Needs and Solutions Journal.

In this episode of the podcast, Julian, Maor, and I explore the future of digital advertising attribution in an increasingly privacy-sensitive operating environment by exploring the topic from two angles:


What approaches to advertising measurement are future-proofed?
How can companies implement probabilistic methods for advertising measurement -- and, more importantly, how can they attain buy-in for those methods across the entirety of a firm?

We also discuss the nature of brand advertising and how it fits into a performance marketing framework and the skillsets needed for digital marketers as the demands for quantitative rigor increase.

In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz, an expert on European data privacy law, about the recent $1.3BN fine that the Irish DPC issued to Meta over its transmission of EU residents' data to the United States. We discuss the history of data transfer frameworks between the EU and the US and why they've all been invalidated, the core motivations of EU protectionism related to data transfer, and the implications for all technology companies of the Irish DPC's decision.