21 episodes
Mobile Growth Nightmares Podcast Mobile Growth Nightmares Podcast
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- Business
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5.0 • 6 Ratings
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Behind every success, there are multiple mistakes. In this podcast, Andy Carvell and Gessica Bicego are not afraid to face their fears and talk about failures, missed opportunities and embarrassing blunders leading to lessons learned in the world of mobile growth.
Huge thanks to Julian for the great job with editing!
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MGN S2E10 | Anna Gyuris from Blinkist & Eva Hoefer from KptnCook(APS Berlin 2022 live edition)
In this special live edition of the Mobile Growth Nightmares podcast, recorded at the App Promotion Summit in Berlin, Phiture's co-founder Andy Carvell and Paired’s CMO Gessica Bicego are joined by Anna Gyuris, Paid Content Lead at Blinkist, and Eva Hoefer, CBO of KptnCook.
Mentioned in the podcast: https://www.pocketgamer.biz/comment-and-opinion/80248/screams-on-screens-the-unrealised-potential-of-horror-in-mobile-gaming/ -
MGN S2E9 | Maor Sadra from Incrmntal
This edition’s guest is a big hitter in the mobile growth space; ad tech space veteran and Incrmntal CEO Maor Sadra.
To kick things off, Maor shares rich insights into the mobile attribution space which could be a whole episode in itself, as well as his own mobile growth nightmare.
This edition’s nightmare is so frightening that it changed how Maor’s then company did things forever. Actually, it might just be our scariest mobile growth nightmare yet, but some good came of it - it was a direct inspiration for the foundation of Incrmntal.
As ever, the podcast is with our fabulous hosts, Phiture co-founder Andy Carvell, and Paired CMO Gessica Bicego. -
MGN S2E8 | Luca Stefanutti from Runtastic(ASO Conference 2022 Edition)
Behind every success, there are multiple mistakes. In this live podcast recording session, Paired CMO Gessica Bicego and Phiture co-founder Andy Carvell chat with special guest Luca Stefanutti, head of growth at Runtastic (Adidas Running and Adidas Training apps) and hear about his Mobile Growth Nightmares and what he’s learned from them.
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MGN S2E7 | Claire Rozain from Gameloft
In the latest episode, Gessica and Andy were joined by Claire Rozain from Gameloft.
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MGN S2E6 | Adam Hadi from Current
In the latest episode, Gessica and Andy were joined by Adam Hadi, VP of Marketing at Current. Later, in the ‘Brilliant or Bullshit’ part of this episode, the hosts and Adam discuss the positives and negatives of TikTok’s impact on the music industry.
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MGN S2E5 | Marta Fogel from 7Mind
In today’s episode, our hosts were joined by Marta Fogel, Head of Performance Marketing at 7Mind. In the ‘Brilliant or B******t’ part of this episode, the hosts and Marta discuss the recent news of Applovin’s controversial acquisition of Adjust
Customer Reviews
Refreshingly subversive, as always!
Two of my FAVORITE panelists disrupt with the anti-panel strategy of exposing (with delight) their biggest mobile growth mistakes. Of course, we know Andy & Gessica can do no wrong, and this podcast is just the latest example of how savvy they really are.