The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
Marketers Should Automate User Acquisition Right Now – And JamCity Shows How
Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global research firm IDC. But 2020 could also produce the biggest headaches for gaming app marketers, increasingly under pressure to find new ways to drive results. This is where marketing automation can help marketers make money and save time – an irresistible combination that adds up to competitive advantage. In episode #402, Peggy Anne Salz talks about automation shortcuts and solutions with Scott Palmer, Director of Marketing for Jam City’s user acquisition team. Scott, who led growth efforts on mega-hit games, including Cookie Jam, Harry Potter: Hogwarts Mystery, and Panda PopScott, reveals the three things marketers can automate right now, including a cool workaround to help marketers manage tracking links. Drawing from his accomplishments, which have earned him the title Mobile Hero, Scott also shares top tips you can follow to get buy-in from c-level on your own automation strategies.
Disney+ Hotstar Reveals Its Strategy To Turn Occasional Viewers Into Loyal And Paying Subscribers
Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and documentaries. But how do you turn frequent viewers into loyal subscribers? In episode #401 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Shobhit Singhal, Disney+ Hotstar Associate Director of Product. Shobhit discusses how a smart approach to segmentation and data-informed personalization efforts combine to create “Growth Loops.” He also shares how using audience insights allowed the company to introduce viewers of high-octane sports to other content and grow subscriber numbers.
And take advantage of the opportunity to learn how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention. Unlike any other webinar series, CleverTap’s brand new growth series of webinars walks you through every growth stage. A bonus: insider tips to help you optimize Google App Campaigns. It’s all happening on September 22, 23 and 24 – and you can register here.
How Mapping In-App Events Can Cut UA Costs By Half And Rewarding Users Can Pay Off
It’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts they follow to drive impressive results. Our host Peggy Anne Salz catches up with Kate Varadinova, Head of Mobile Media Buying at IQ Option, an online trading platform allowing customers to trade in different instruments, including Forex, cryptocurrencies and options. Kate, a Mobile Hero recognized for her accomplishments, shares smart advice to help you design a post-install events map suitable for your product and sure to save your money on user acquisition. (She cut her costs by half and shares how you can do the same.) After the break, Fouad Saeidi, Founder & CEO of App Growth Network, a full-service app product marketing agency focused on optimization throughout the funnel from acquisition to retention, shares his insights around approaches that incentivize and monetize audience attention. Find out why rewarded advertising is the future of games monetization. And learn about adjoe, a company creating a virtuous circle for advertisers and publishers with an ad unit called Playtime that rewards players for the time they spend playing games, rather than just watching videos.
How Kumu powers "digitally influenced" commerce with positivity and messaging that matters
Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth a whopping $4 trillion by 2022. It's a huge market opportunity, but tapping this potential will require companies to rewrite the marketing playbook to emphasize the "aha" moments that keep audiences everywhere hooked. In episode #399 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Roland Ros, the founder of Kumu. This livestreaming app counts a community of more than 5 million GenZ and Millennial Filipinos spread across more than 50 countries. Roland discusses the pivotal importance of trusted conversations and the tools marketers can use to achieve "authentic connection." He also shares how he relies on CleverTap to track behaviors, patterns and architect a customer journey to make each member feel like an individual. The approach has allowed Kumu to reach "month four retention rates in the 40% range.
Working With Marketing, Data And Ad Tech To Optimize Outcomes And Experiences
Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result when marketers unlock the power and potential at the intersection of marketing, data and ad tech to reach scale and optimize impact. How can marketers move beyond the basics to become more perfect performance marketers? Our host Peggy Anne Salz catches up with AJ (Alexander) Wang, Mobile App User Acquisitions, Performance Marketing at GCash, the leading mobile wallet platform in the Philippines. AJ, a Mobile Hero recognized for his marketing accomplishments, shares how marketers can harness ad tech to excel in their efforts and optimize campaigns. He also draws from his experience at GCash, which is experiencing exponential growth, to highlight best practices fintech app marketers can follow to inspire audience confidence and gain user trust.
Live Streaming Is Transforming Commerce -- And Here Is How You Can Engage Shoppers
Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart companies don’t drive on-off purchases. They harness passionate micro-influencers, fun hosts, and deep personalization to drive connections, foster community, and boost longer-term retention rates. In episode #397, our host Peggy Anne Salz talks with Sachin Bhatia, CEO, and co-founder of Bulbul, a video and live streaming-led commerce platform that helps online shoppers in India discover new products. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, Sachin discusses the best practices and bright ideas that have allowed his company to raise a total of $15 million over 3 rounds of funding. He also details the segmentation strategy marketers everywhere can adapt to reach shoppers with relevant notifications and explains how his approach “increased traffic from the notifications by 3x.”
Customer ReviewsSee All
Valuable for Mobile Entrepreneurs
I like Mobile Presence and the insights that it gives to mobile entrepreneurs. Peggy always seems to have interesting guests on her show from a wide variety of industries, all giving their views on mobile growth and how to leverage it.
garbage , no value at all
do not waste your time with this. no valuable informaiton, they just read some news and try to comment but they do not know anything to comment about them. and very annoying attitude too.