537 episodes

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Mobile Presence WMR.FM

    • Business
    • 3.6 • 10 Ratings

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

    Surprising Alternatives To Grow Your Gaming App

    Surprising Alternatives To Grow Your Gaming App

    VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth.




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    • 38 min
    Mobile App Video Ads: Appagent’s How-To On How To Wow Your Audience In 5 Seconds Or Less

    Mobile App Video Ads: Appagent’s How-To On How To Wow Your Audience In 5 Seconds Or Less

    You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when creating video ads for mobile apps. Grab his ebook from the AppAgent website.




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    • 29 min
    Keep On Trackin’: Replai Shares AI-Driven Analytics To Optimize Your Video Ads

    Keep On Trackin’: Replai Shares AI-Driven Analytics To Optimize Your Video Ads

    Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa, CEO of Replai, an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you can pinpoint exactly what audiences want to see or where they drop off. 




    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

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    • 30 min
    Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth Loop

    Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth Loop

    Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawing from his long track record  and how using this framework any app can launch and scale their app and, more importantly, keep users coming back.  




    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

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    • 31 min
    Best-Selling Author And Futurist Byron Reese On The Power Of Brand Storytelling

    Best-Selling Author And Futurist Byron Reese On The Power Of Brand Storytelling

    As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks That Think. He shares insight into how stories have driven the growth and development of human culture, and he outlines tips on how you can tell stories that persuade your customers to take action. 




    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

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    • 29 min
    Tilting Point’s Hunter Bulkeley Talks Profits, Purpose And How To Keep Players Engaged

    Tilting Point’s Hunter Bulkeley Talks Profits, Purpose And How To Keep Players Engaged

    While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning your game mechanics with real-world charities and causes. He also explores the shortcuts and surprises you can bake into your gameplay to build excitement and brand loyalty. 


    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

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    • 34 min

Customer Reviews

3.6 out of 5
10 Ratings

10 Ratings

malfoxley ,

Great show!

The host of the Mobile Presence podcast highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

kaboudbsas ,

Valuable for Mobile Entrepreneurs

I like Mobile Presence and the insights that it gives to mobile entrepreneurs. Peggy always seems to have interesting guests on her show from a wide variety of industries, all giving their views on mobile growth and how to leverage it.

stardesign8 ,

garbage , no value at all

do not waste your time with this. no valuable informaiton, they just read some news and try to comment but they do not know anything to comment about them. and very annoying attitude too.