546 episodes

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Mobile Presence WMR.FM

    • Business
    • 3.6 • 10 Ratings

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

    Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals

    Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals

    If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retention and meet engagement goals. Girotra implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the subcontinent.




    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 45 min
    Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues

    Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues

    There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. He also offers actionable advice for getting the most value out of influencer relationships, including nano-influencers and micro-influencers.




    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 38 min
    Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B Marketing

    Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B Marketing

    Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas, a social media consultant, influencer and host of the personal branding podcast More Than a Title. It’s a candid and humorous exchange when Jarrett draws from personal experience and more than a decade in digital sales to share how companies can grow leads (and revenues) by empowering employees to build personal brand. He also speaks openly about overcoming imposter syndrome and steps you can take to ensure your voice is authentic and rises about the noise.


    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 34 min
    Lessons From The Gaming Industry On Creating Viral Hits That Build Communities

    Lessons From The Gaming Industry On Creating Viral Hits That Build Communities

    The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors and former social media and community manager for brands like Square Enix, Blizzard, and Twitch, about creating viral content that takes off. Shawn will also share ideas for building conversations with social content for brands of every size.


    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 36 min
    ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine

    ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine

    If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company counts General Motors and Trainline among its clients, also walks us through maturity tools and key questions to ask about your adtech and CRM. Finally, he shares his favorite mantra (big businesses are missing tech, and small businesses are missing process) and offers smart advice you can follow to up your game. 




    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 39 min
    How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results

    How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results

    How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In episode #479, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Vinay Iyengar, Vice President - Head of User Growth and B2C revenue at ZEE5 Global. He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective.


    Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 36 min

Customer Reviews

3.6 out of 5
10 Ratings

10 Ratings

malfoxley ,

Great show!

The host of the Mobile Presence podcast highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

kaboudbsas ,

Valuable for Mobile Entrepreneurs

I like Mobile Presence and the insights that it gives to mobile entrepreneurs. Peggy always seems to have interesting guests on her show from a wide variety of industries, all giving their views on mobile growth and how to leverage it.

stardesign8 ,

garbage , no value at all

do not waste your time with this. no valuable informaiton, they just read some news and try to comment but they do not know anything to comment about them. and very annoying attitude too.

Top Podcasts In Business

The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
Prof G Markets
Vox Media Podcast Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett
The Diary Of A CEO with Steven Bartlett
DOAC