The traditional tactics for link building don't work anymore. In this episode, Jeremy Galante, Sr. SEO Manager at ClickUp, shares modern ways to build links that are sustainable and powerful. He breaks down why the key to winning at link building isn’t always what you do, but how you do it, and offers advice for marketers looking to drive organic traffic.
"Link building is not necessarily an exchange of links as much as an exchange of co-marketing elements."
Old-school link building is dead, but new relationship-driven approaches to link exchanges are paying off.Your initial approach should not be about self-promotion or value propositions, but rather include analysis or an element of co-marketing.Link-building strategies can be the cherry on top of what you’re doing to attract traffic, but good content is a baseline.Time Stamps:
* (1:40) Jeremy’s role at ClickUp and SEO philosophy
* (4:47) The effectiveness of listicles in digital marketing
* (8:19) Modern approaches to link building and link exchanges
* (12:16) How to gauge the quality of a potential backlink
* (14:13) Lightning Round!
* (18:59) Drew & Ryan’s key takeaways
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