Modern Marketing Made Simple with Lori Ervin

Lori Ervin
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  • MARKETING
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This podcast is for small businesses, social sellers, and personal brands who want marketing that actually works. Inside, you’ll learn practical strategies for social media, email marketing, sales, and visibility - without chasing every new trend. You'll also get to hear from real life business owners and experts - who will share the lessons they've learned along the way.

Season 1

  1. EPISODE 1

    Setting Yourself Up for Success

    You guys, I am so happy to be back in this space with you! And I have big plans for this Podcast.   Not only are we going to shift the focus - to really diving into topics relevant for both social sellers and small businesses ...but I am also going to be bringing in small business owners, to share with you what is working in their businesses.   My goal is that you take something actionable from each episode - and you use it to grow your business. And my hope is that you'll love it so much, that you'll go out and share each episode with your world.   So, sit back and relax ...let's kick things off by talking about setting each month up for success.

    18 min

  2. EPISODE 2

    What I Think About Email

    Listen, I get it ...a lot of people think that email is dead.   What if I told you that (and this is especially true for a product based business) between 40 and 50% of your sales should be coming via email? What if I told you that I have heard an email list be referred to as an ATM machine?   Let's talk about it.   Why I believe in email marketing. Why this is one of the main services I provide for clients. Why this drives more sales than anything else inside my business.

    16 min

  3. EPISODE 3

    Let's Have a Sales Conversation

    This is our favourite kind of conversation, isn't it?   How to drive more sales inside your business. Sales strategies that you can try inside your business. How to get even more sales in your business.   ....well, what if I told you that one of the reasons you aren't maximizing your sales, doesn't have anything to even do with sales strategies?!   I think this episode will open a lot of eyes. And if you want to chat about this more, let me know.

    27 min

  4. EPISODE 4

    Should you Automate a Welcome Message for New Followers?

    Have you gotten used to the posts that tell you to comment a specific word, and they will automatically send you a message with something? Do you kinda even love the simplicity of it?   How about when you follow someone new, and you automatically get a message in your DM's from them, welcoming you to their account?   This is the conversation we are going to have today. Should you, or should you not set up that automation?! If you're going to do it ...how do you do it properly?!   I've got thoughts.

    16 min

  5. EPISODE 5

    UGC with Tina Osburn

    In this episode, I’m joined by UGC creator expert Tina Osburn. Over the past year and a half, Tina has been creating user-generated content for brands and getting paid to do it - and she’s now helping others learn how to do the same. We dive into what UGC (user-generated content) actually is, why brands are looking for everyday creators, and how you can start creating content that companies will pay for - even if you don’t have a huge following. Tina also shares how she got started, what brands are looking for right now, and the simple steps you can take if you’re interested in turning content creation into another stream of income. If you’ve been curious about UGC or wondering how people are getting paid to create content online, this conversation will give you a great place to start. You can find Tina on Instagram and TikTok at @itstinaosburn.

    24 min
  • 5 Episodes

About

This podcast is for small businesses, social sellers, and personal brands who want marketing that actually works. Inside, you’ll learn practical strategies for social media, email marketing, sales, and visibility - without chasing every new trend. You'll also get to hear from real life business owners and experts - who will share the lessons they've learned along the way.

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