Modern Marketing Made Simple with Lori Ervin

Lori Ervin
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  • MARKETING
  • DAILY SERIES

Modern Marketing is a podcast for women building businesses in a way that fits into real life. Hosted by @theloriervin, this show brings you behind the scenes of real businesses - from small business owners and product-based brands to social sellers and women building personal brands online. Each episode is designed to give you both inspiration and practical strategy. You’ll hear honest conversations about what it actually looks like to grow a business, including the wins, the challenges, and the lessons learned along the way. New episodes drop weekly.

Season 1

  1. EPISODE 1

    How to Start a Product-Based Business with Fharas of A1 Rituals Candles & Co

    In this episode, I’m sitting down with Fharas, the founder and maker behind A1 Rituals, to talk about what it really looks like to build a product-based business from the ground up while navigating real life, motherhood, and a busy blended family.   Fharas shares how starting a candle course during a difficult pregnancy quickly turned into something more, and how that has evolved into a growing business known for its luxury, nostalgic, and deeply personal candle experiences.   We talk about getting started without a perfect plan, the power of giving before selling, and how she built A1 Rituals through connection, storytelling, and in-person markets. We also dive into the realities of running a business behind the scenes and what it takes to keep going when things feel overwhelming.   If you’ve ever thought about starting a business or you’re currently building one while balancing real life, this episode will leave you feeling encouraged, grounded, and inspired to keep going.   Key Takeaways: Why giving your product away in the beginning can lead to real sales How in-person markets can become your most powerful growth strategy The importance of selling yourself, not just your product Why connection and storytelling matter more than a perfect brand   Connect with Fharas: Instagram: www.instagram.com/a1ritualsbyfharas Website: www.a1rituals.com  YouTube: A1 Rituals Candles

    39 min

  2. EPISODE 2

    Starting Small, Building Big with Jaime Hunter of the Common Moms

    In this episode, I’m sitting down with Jaime, the founder of Common Moms, to talk about what it really looks like to build a community from the ground up while navigating real life, motherhood, and the everyday demands that come with it.   Jaime shares how a simple idea to bring moms together turned into something more, and how that has grown into a community that hosts in-person events for moms and their young children to connect, build friendships, and feel supported.   We talk about getting started without a perfect plan, the power of creating what you wish existed, and how she built Common Moms through connection, consistency, and showing up in real life. We also dive into the realities of building something alongside motherhood and what it takes to keep going when things feel overwhelming.   If you’ve ever felt the need for more connection in your day to day life, or you’re thinking about starting something of your own, this episode will leave you feeling encouraged, grounded, and inspired to take that next step.   Key Takeaways: Why creating simple spaces for connection can have a powerful impact How starting before you feel ready can lead to meaningful growth The importance of building community in real life, not just online Why consistency and showing up matter more than having a perfect plan   Connect with Jaime:Instagram: www.instagram.com/thecommonmoms Website: https://www.thecommonmoms.com/

    18 min

  3. EPISODE 3

    The Power of Niche: How Rinkside Mom Built a Brand Hockey Moms Love

    In this episode, I’m sitting down with Natalie, the founder of Rinkside Mom, to talk about what it really looks like to build a brand rooted in community, connection, and real life.   Natalie shares how life at the rink inspired her to create something just for hockey moms, and how that idea quickly grew into a recognizable and fast-growing brand. What started as relatable content turned into a business built on shared experiences, viral moments, and a deep understanding of her audience. We talk about the power of niching down, creating content that actually connects, and why building a community first will always outperform trying to sell.   If you’re building a brand, creating content, or trying to grow something online, this episode will show you what happens when you stop overthinking and start speaking directly to your people.   Key Takeaways: Why going “a mile deep” is more powerful than trying to reach everyone How relatable content creates connection and growth The difference between building a community vs. chasing sales Why imperfect content often performs better How to use collaborations and giveaways to grow organically The mindset shift that helps you trust your instincts in business   Connect with Natalie: Follow along and support Rinkside Mom: Instagram: www.instagram.com/rinksidemomco Website: www.rinksidemomco.com   If you are a hockey mom, or even just someone building a brand rooted in real life, you are going to feel right at home in her world.

    28 min

  4. EPISODE 4

    From Corporate to Creative: Turning a Career Pivot into a Thriving Business

    In this episode, I’m sitting down with Vinnie Rose, the founder of Vinnie Rose Designs, to talk about what it really looks like to build a business from scratch after leaving a 25-year corporate career.   Vinnie shares how being packaged out of her role at Canadian Tire led her to explore something new, and how that eventually turned into a growing business centred around thoughtful, personalized gifting.   We talk about how her business has evolved over time, from starting with balloons to focusing on curated gift baskets, succulent planters, and seasonal designs. We also dive into how she has built her business through word of mouth, relationships, and a strong focus on customer experience.   If you’ve ever found yourself starting over or wondering how to turn something you enjoy into a business, this episode will leave you feeling encouraged, grounded, and inspired to keep going.   Key Takeaways: → Why starting before you feel ready matters→ How word of mouth can still be your most powerful marketing tool→ The role of community and collaboration in business growth→ How to stand out through personalization and customer experience→ Why consistency and belief in yourself matter more than perfection   Connect with Vinnie: Follow along and support Vinnie Rose Designs:Instagram - www.instagram.com/vinnierosedesigns   If you are someone who loves thoughtful gifting, supporting small businesses, or creating meaningful moments for the people in your life, you are going to feel right at home in her world.

    18 min

  5. EPISODE 5

    Faith, Gratitude, and Starting Before You Feel Ready with Celina Dixon

    Modern Marketing Made Simple with Lori Ervin

    21 min

  6. EPISODE 6

    She didn’t just build a brand, she is building a movement with Sandra Lisi

    Some women build businesses …and some women build rooms that change other women’s businesses. And today we’re talking to someone who is doing both.   In this episode, I’m sitting down with Sandra Lisi, the founder behind The Azzura Collection and the community ‘She Means Business’, to talk about what it really looks like to build multiple layers of a business… without waiting for perfect.   Sandra brings over 30 years of corporate leadership experience into everything she’s building today, from a European-inspired jewelry brand to a growing community of women entrepreneurs across Canada.   What started as a love for Italy and accessories turned into The Azzura Collection - a curated, affordable jewelry brand designed to make women feel like they’re living their everyday lives with a touch of European luxury.   But this conversation goes far beyond product.   We talk about how Sandra built a thriving women’s networking community from scratch, why she believes you don’t have to be “just one thing,” and how she’s stepping into a new chapter of her life by going all-in on what she’s truly meant to build.   If you’ve ever felt pulled in multiple directions, unsure where to start, or like you’re waiting for the “right time”… this episode will give you the clarity and push you need to move forward.   Key Takeaways: → You don’t have to be just one thing - you can build multiple aligned paths→ Stop waiting for perfect - momentum comes from action→ Community is one of the most powerful growth strategies in business→ If you have multiple ideas, pick your top 3 and prioritize them→ Identify the problem your business solves before anything else→ Outsourcing can unlock your next level of growth→ There is a difference between a hobby and a business - and clarity matters→ The most successful women are willing to do things imperfectly   Connect with Sandra: Follow along and support Azzura Collection and She Means Business: The Azzura Collection:  www.instagram.com/the.azzura.collection www.theazzuracollection.ca    Sandra in the City: www.instagram.com/sandrainthesity_thecoach    Sandra is building more than a brand - she’s creating spaces where women can connect, collaborate, and grow together. Follow along to be a part of it.

    36 min
  • 6 Episodes

About

Modern Marketing is a podcast for women building businesses in a way that fits into real life. Hosted by @theloriervin, this show brings you behind the scenes of real businesses - from small business owners and product-based brands to social sellers and women building personal brands online. Each episode is designed to give you both inspiration and practical strategy. You’ll hear honest conversations about what it actually looks like to grow a business, including the wins, the challenges, and the lessons learned along the way. New episodes drop weekly.

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