55 episodes

The Modern Marketing Messages Podcast discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between. Modern Marketing Messages is brought to you by Americaneagle.com Studios; subscribe today for exciting new episodes.

Modern Marketing Messages Americaneagle.com Studios

    • Business
    • 5.0 • 5 Ratings

The Modern Marketing Messages Podcast discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between. Modern Marketing Messages is brought to you by Americaneagle.com Studios; subscribe today for exciting new episodes.

    Digital Marketing in 2024: What's Hot and What's Not?

    Digital Marketing in 2024: What's Hot and What's Not?

    What are the latest trends in digital marketing for 2024? Join host Taylor Karg, and our Americaneagle.com Digital Marketing Strategists Zeina Yacoub, Kaitlyn McCormick, and Andrew Attwood, as they discuss trends in AI integration, video content evolution, and effective strategies for B2C and B2B marketing. Gain insights on fading trends and actionable advice for enhancing your digital marketing efforts.
    This podcast is brought to you by Americaneagle.com Studios.
    Connect with:

    Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube


    Taylor Karg: LinkedIn


    Zeina Yacoub: LinkedIn


    Kaitlyn McCormick: LinkedIn


    Andrew Attwood: LinkedIn


    Resources: Americaneagle.com Digital Marketing Services

    • 50 min
    1:1 with a Marketing Expert: Beth Gerage, Digital Marketing Strategist

    1:1 with a Marketing Expert: Beth Gerage, Digital Marketing Strategist

    Explore Beth Gerage's digital marketing insights in this episode of Modern Marketing Messages. Join host Taylor Karg, as they highlight Beth's career journey, strategy development, and the evolving landscape of digital marketing from mobile-first shifts to the role of data analytics and personalized campaigns.
    This podcast is brought to you by Americaneagle.com Studios.
    Connect with:

    Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube


    Taylor Karg: LinkedIn


    Beth Gerage: LinkedIn


    Resources: Digital Marketing Expertise Development

    • 23 min
    YouTube Domination Through Organic Optimization

    YouTube Domination Through Organic Optimization

    In this special edition of Modern Marketing Messages, you'll get the chance to hear a presentation by Scott Lemke and Morgan Tracey, Senior Digital Marketing Specialist and Senior Social Media Specialist at Americaneagle.com. Together, they will explore the topic of organic optimization on YouTube, as demonstrated at this year's Americaneagle.com Customer Forum.
    This podcast is brought to you by Americaneagle.com Studios.
    Connect with:

    Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube


    Taylor Karg: LinkedIn


    Scott Lemke: LinkedIn


    Morgan Tracey: LinkedIn

    • 28 min
    Beyond Rankings: Interplay of SEO & Brand Growth

    Beyond Rankings: Interplay of SEO & Brand Growth

    In this exclusive episode of Modern Marketing Messages, you'll have the opportunity to listen to a presentation featuring Kevin Williams and Matt Kirtley, who serve as SEO Team Leads at Americaneagle.com. They will delve into the dynamic relationship between SEO and brand expansion as showcased at this year's Americaneagle.com company Forum.
    This podcast is brought to you by Americaneagle.com Studios.
    Connect with:

    Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube


    Taylor Karg: LinkedIn


    Kevin Williams: LinkedIn


    Matt Kirtley: LinkedIn


    Resources: SEO Development Services

    • 35 min
    How to Use AI for Digital Marketing

    How to Use AI for Digital Marketing

    The rapid ascent of artificial intelligence (AI) is revolutionizing the realm of digital marketing, promising profound changes. In this episode of Modern Marketing Messages, Pairzon's Chief Revenue Officer Lewis Rothkopf delves into the pivotal role AI plays in modern marketing. Explore the compelling impact AI has on digital marketing and its future implications, as businesses increasingly leverage its capabilities for strategic advantage.
    This podcast is brought to you by Americaneagle.com Studios.
    Connect with:

    Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube


    Taylor Karg: LinkedIn


    Lewis Rothkopf: LinkedIn


    Resources: Pairzon

    • 43 min
    How to Leverage Paid Ads For Lead Generation - Part 2

    How to Leverage Paid Ads For Lead Generation - Part 2

    In part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing on customer experience and trust-building rather than salesy tactics
    This podcast is brought to you by Americaneagle.com Studios.
    Connect with:

    Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube


    Taylor Karg: LinkedIn


    Simran Assudani: LinkedIn


    Resources: Paid Search Management // Digital Marketing Services // Part 1

    • 25 min

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