82 episodes

B2B sales and selling services and information is a relatively new thing, but most sales advice is about selling products. On Modern Sales, you'll learn how to sell based on the psychology, behavioral economics, and neuroscience of how people buy. Hosted by Liston Witherill, you'll get weekly episodes that tackle some of the biggest sales challenges like prospecting, proposals, negotiating, sales conversations, and more.

Modern Sales: B2B Sales Podcast Liston Witherill

    • Business
    • 5.0, 27 Ratings

B2B sales and selling services and information is a relatively new thing, but most sales advice is about selling products. On Modern Sales, you'll learn how to sell based on the psychology, behavioral economics, and neuroscience of how people buy. Hosted by Liston Witherill, you'll get weekly episodes that tackle some of the biggest sales challenges like prospecting, proposals, negotiating, sales conversations, and more.

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Thegoldendan ,

this content is gold for consultants & agencies

great topics & guests tackling questions/challenges with helpful advice

Jason D. Bay ,

Great podcast!

I'm a big fan of Liston's work and his sales philosophy. His no BS approach to sales is very similar to the approach I believe in. I had a great time as a guest on his show.

benjshap ,

Great sales podcast

Love Liston's approach to sales. This podcast has helped me put a more personalzied and effective approach to my consulting practices' sales efforts. Thank you Liston!

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