91 episodes

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

Modern Sales: B2B Sales Podcast Liston Witherill

    • Business
    • 5.0, 30 Ratings

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

Jo2am ,

Why aren’t you already listening!? ;-)

Fantastic information - to the point, clear, and engaging. Would definitely recommend.

Thegoldendan ,

this content is gold for consultants & agencies

great topics & guests tackling questions/challenges with helpful advice

Jason D. Bay ,

Great podcast!

I'm a big fan of Liston's work and his sales philosophy. His no BS approach to sales is very similar to the approach I believe in. I had a great time as a guest on his show.

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