103 episodes

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

Modern Sales: B2B Sales Podcast Liston Witherill

    • Business
    • 5.0, 125 Ratings

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

Customer Reviews

5.0 out of 5
125 Ratings

125 Ratings

Josh Neisse ,

Sales Podcast

I listened to a couple of episodes and really enjoyed the content, then I heard the podcast labeled "Value Based Selling Done Right" and immediately became a fan. The company I work for is a highly value based selling organization. Your podcast aligns directly to what we value as a sales orgnaization and it is amazing to hear! Highly recommend listening to Liston! Excited to hear more!

Heasle ,

If you want to improve your sales, start listening

Liston provides solid sales insights for both salespeople and independent consultants.

Jo2am ,

Why aren’t you already listening!? ;-)

Fantastic information - to the point, clear, and engaging. Would definitely recommend.

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